2. The Tools We Will Use
• Mail Chimp
• It's Free
• Up to 2000 Subscribers
• Can Send 10000 Emails in a
day/Month
• We get Performance Stats
• Wordpress
• It's Free
• It works with Mailchimp
• You can customize it as you wish
• It's easy to use
4. Journey of Emails
•First email was sent in 1971 by a computer engineer named Ray Tomlinson.
•In 1978, a marketing manager at Digital Equipment Corp named Gary Thuerk used first commercial
email to let people know about a new product. His email list only had 400 addresses, but the emails
he sent resulted in about $13 million in sales.
•By the '90s, the internet had become commercially available to the masses.
•In 2019, there were 3.9 billion global email users (source: Statista)
•80% of Americans check their email at least once per day, with nearly a quarter of them checking
their personal email several times a day (Fluent Inbox Report, 2018)
•80% of business professionals believe that email marketing increases customer retention (Emarsys
2018)
5. What Is Email Marketing?
Email marketing is a form of digital marketing that uses email to connect with potential
customers, raise brand awareness, build customer loyalty, and promote marketing efforts.
Email marketing is a type of direct digital marketing method that uses emails to engage with a
business’s audiences. It involves sending promotional or informational content. Email
marketing is typically used to create product or brand awareness and generate leads or sales.
6. What is
Email
Marketing
• Email is one of the oldest forms of digital
communication—but it’s also one of the most
effective digital marketing strategies out there.
• there are newer methods of communicating with
your audience and customers like social media and
live chat. However, with a user base of over 4.5
billion people, email is the king of marketing
channels.
• Additionally, email marketing has an ROI of $36 for
every dollar spent, meaning it deserves a place in
every marketer’s toolbox.
• Email marketing is still ranked as the most effective
marketing channel, beating out social media, SEO,
and affiliate marketing.
7. What Is
Email
Marketing?
•Email marketing is a powerful marketing
channel, a form of direct marketing as well as
digital marketing, that uses email to promote
your business’s products or services.
•It can help make your customers aware of
your latest items or offers by integrating it into
your marketing automation efforts.
•It can also play a pivotal role in your
marketing strategy with lead generation,
brand awareness, building relationships or
keeping customers engaged between
purchases through different types of
marketing emails
10. Is Email Marketing Outdated?
• Despite the rise of social, people use email
more than other platforms. After all, what’s the
good of marketing to someone if they’re not
there?
• Data shows that most people are on email—
and the number increases every year.
• In addition, with email marketing you own the
connections—you don’t have to worry about
algorithm changes tanking your reach.
• According to HubSpot, four out of
five marketers say they’d rather give up social
media than email marketing.
14. What is
email
marketing
strategy?
•Email marketing strategies commonly seek to
achieve one or more of three primary
objectives, to build loyalty, trust, or brand
awareness.
• The term usually refers to sending email
messages with the purpose of enhancing a
merchant’s relationship with current or
previous customers, encouraging customer
loyalty and repeat business, acquiring new
customers or convincing current customers to
purchase something immediately, and sharing
third-party ads.
15. Email Marketing Strategy
1. Set email marketing goals
2. Identify the platform
3.Focus on your target audience
4. Grow Your Email List
5. Segment Your Email List
6. Personalize Your Emails
7. Create Compelling Subject Lines
8. Design Eye-Catching Emails
9. Craft Powerful Calls to Action
10. Provide Value to Your Subscribers
11. Create Mobile-Friendly Emails
12. Re-engage Inactive Subscribers
13.Share User-Generated Content
14. Automate your Emails through Trigger
Based Campaigns
15.Send Emails at the Right Time
16.A/B Test and Split Test
17.Monitor Your Email Campaign Performance
16. Set email marketing goals -
INCREASE CUSTOMER
ENGAGEMENT
RAISE LOYALTY MAXIMIZE ROI MAINTAIN
RELATIONSHIPS WITH
YOUR CLIENTS
20. 7. Create
Compelling
Subject Lines
Keep your subject lines short (6–10 words)
Include action words
Use numbers
Pique the reader's curiosity
Inspire FOMO using urgency or scarcity
21. Design Eye-Catching
Emails
• use of email marketing templates, visually
appealing fonts, images, colors, and other design
elements
22. Email Marketing
Strategy
9. Craft Powerful Calls to Action -
"Right call to action"
10. Provide Value to Your
Subscribers
• Adopt the practice of 1:3 i.e.
limit your promotional emails to
a 1for every three value-only
emails.
23. Create Mobile-
Friendly Emails
Few tips to make your emails mobile-
friendly:
Use a responsive email template
Add a single call to action
Keep subject lines short
Format for easy skimming
Space buttons and links to make them
click
24. 13.Share User-
Generated Content
•Incorporating user-generated content like
photos, stories, videos, reviews and more
into your email marketing campaigns.
•Studies show that "Increase click-through
rates upto 73%“.
25. Send Emails
at the Right
Time
• The choice of email style depends on the aim of
each specific campaign.
26. 16.A/B Test and Split Test
•Checking the quality and performance
•What variable are you testing?
•Why are you testing that variable?
•What do you hope to learn?
•What does this particular variable mean to your e-mail's performance?
28. Email
Marketing
Metrics
•1. Open rate
•2. Click through Rate
•3. Conversion Rate
•4. Bounce Rate
•5. List Growth Rate
•6. Email Sharing/Forwarding Rate
•7. Overall ROI
•8. Unsubscribe Rate
29. Open rate
What It Is: The percentage of email recipients who open a given email.
Globally, Fridays see the highest email open rates (nearly 19%), compared to the
lowest open rates (17%) on Saturdays. (Campaign Monitor, 2021)
45% of internet users avoid opening emails from unknown addresses.
(Statista,2019)
More than 306 billion emails are sent and received each day. (Statista, 2021)
30. How valuable is your email open rate?
• You can get some value out of open rate as a metric if you use it as
a comparative metric.
• For instance, if you compare the open rates of this week's email send
to last week's email send (both to the same lists) it might give you
some insight since the variables are somewhat controlled.
31. Conversion Rate
• What It Is: The percentage of email recipients who clicked on a link
within an email and completed a desired action, such as filling out a
lead generation form or purchasing a product.
• How to Calculate It: (Number of people who completed the desired
action ÷ Number of total emails delivered) * 100
• Example: 400 people who completed the desired action ÷ 10,000
total email delivered * 100 = 4% conversion rate
32. How valuable is your conversion rate?
• If your goal is to generate leads, conversion rates are incredibly
important as they show you how successful your newsletters are at
actually generating prospects and leads.
33. Clickthrough Rate(CTR)
What It Is: The percentage of email recipients who
clicked on one or more links contained in a given email.
How to Calculate It: (Total clicks OR unique clicks ÷
Number of delivered emails) * 100
Example: 500 total clicks ÷ 10,000 delivered emails *
100 = 5% clickthrough rate
34. Click Through Rate
• CTR is also frequently used for
determining the results of A/B tests,
as these tests are often designed with
the intention of finding new ways to
get more clicks in your emails.
•Benefit
• Helps track, direct insight into how
many people on your list are engaging
with your content and interested in
learning more about your brand or
your offer
36. Bounce Rate
What It Is: The percentage of your total emails sent that
could not be successfully delivered to the recipient's inbox.
How to Calculate It: (Total number of bounced emails ÷
Number of emails sent) * 100
Example: 75 bounced emails ÷ 10,000 total emails sent *
100 = 0.75% bounce rate
37. Bounce Rate
• There are two kinds of bounces to track: “hard” bounces and “soft”
bounces.
• Soft bounces are the result of a temporary problem with a valid email
address, such as a full inbox or a problem with the recipient’s server. The
recipient’s server may hold these emails for delivery once the problem
clears up, or you may try re-sending your email message to soft bounces.
• Hard bounces are the result of an invalid, closed, or non-existent email
address, and these emails will never be successfully delivered. You should
immediately remove hard bounce addresses from your email list, because
internet service providers (ISPs) use bounce rates as one of the key factors
to determine an email sender’s reputation.
39. Number of unsubscribers
• What It Is: The percentage of email recipients unsubscribe from your
send list after opening a given email.
•Calculation
•(Number of people who completed the desired action ÷Number of
total emails delivered) * 100
•Benefits
•Helps track, achievement of desired goal
•Average unsubscribe rate is 0.17%
40. List growth rate
• What It Is: The rate at which your email list is growing.
• How to Calculate It: ([(Number of new subscribers) minus (Number of
unsubscribes + email/spam complaints)] ÷ Total number of email
addresses on your list]) * 100
• Example: (500 new subscribers - 100 unsubscribes and email/spam
complaints) ÷ 10,000 email addresses on the list * 100 = 4% list
growth rate
•Benefit: Need to pay attention to your growing subscriber list
41. Email Sharing/Forwarding Rate
•What It Is: The percentage of email recipients who clicked on a “share
this” button to post email content to a social network, and/or who
clicked on a “forward to a friend” button.
•How to Calculate It: (Number of clicks on a share and/or forward
button ÷ Number of total delivered emails) * 100
•Example: 100 clicks on a share/forward button ÷ 10,000 total
delivered emails * 100 = 1% email sharing/forwarding rate
42. Overall ROI
• What It Is: The overall return on investment for your email
campaigns. In other words, total revenue divided by total spend.
• How to Calculate It: [($ in additional sales made minus $ invested in
the campaign) ÷ $ invested in the campaign] * 100
• Example: ($1,000 in additional sales - $100 invested in the campaign /
$100 invested in the campaign) * 100 = a 900% return on investment
for the campaign
43. How valuable is ROI?
• How many of each of these types of leads did you generate via email
marketing? How does this translate to potential revenue? Actual
revenue? These are the types of metrics that will help you show your
boss and your sales team how valuable email marketing is as a
channel that drives real, tangible results.
44. Understanding Campaign
An email marketing campaign is a series of emails a
business uses to communicate with current and potentials
customers . They are used to persuade customers to
engage with the company .
Email campaigns are an important part of inbound
marketing.
45. Mail Chimp
• Is a platform for email marketing with more than 15 million
customers .
•Can send about 1 billion emails every day .
•Used by many companies and is a popular platform for email
marketing campaigns .
•It is easy to use , and you do not require specialized training to
operate it .
•User - friendly & displays all its critical features on the dashboard .
46. How to Get
email
Subscribers
We need a lead Magnet
• Typically, a business offers something
free, out valuable, that website visitors will
be willing to get in exchange for
their information, like an email address to
continue building the relationship.
49. ALIGN YOUR LEAD MAGNET WITH YOUR
PRODUCT.
• THE BEST LEAD MAGNETS ARE INSPIRED BY YOUR AUDIENCE.
• ANSWERING THESE QUESTIONS WILL HELP YOU CREATE THE PERFECT LEAD MAGNET.
WHAT DO THEY NEED?
WHAT PROBLEMS CAN YOU HELP THEM WITH?
WHAT COULD SAVE THEM TIME?
WHAT COULD HELP THEM REACH THEIR GOAL?
HOW COULD YOU HELP THEM FOR FREE?
50. Effective Types of Lead Magnet
E-BOOKS WEBINARS MINI
COURSES
CHECKLISTS GUIDES
PDFS QUIZZES
51. HOW TO GET EMAIL SUBSCRIBERS
1. FIND A PROBLEM OR GOAL PEOPLE HAVE.
2. CHOOSE WHAT FORMAT TO USE.
3. CREATE A LEAD MAGNET ALIGNED WITH
YOUR PRODUCT OR SERVICE.
4. START COLLECTING EMAIL SUBSCRIBERS.
5. BUILD RELATIONSHIPS AND TRUST WITH SUBSCRIBERS TO CONVERT TO CUSTOMERS.
