The document discusses an email marketing campaign conducted on the website baatdil.com. It includes screenshots of the Get Response platform showing email triggers and workflows. Screenshots of three emails sent as part of the campaign are also provided, along with metrics on open rates, click-through rates, and conversions for each email. The second email performed best with high open and click-through rates attributed to segmentation targeting interested subscribers. The author proposes optimizing the second email further through additional segmentation to improve open rates.

1. Email Marketing live project
submission
Get Response Campaign By Adarsh sharma

2. Q1. Name of website and the URL
Name of website is – baatdil.com
website URL - https://www.baatdil.com/

3. Q2. Screenshots
{Screenshots of the Get Response platform, which show the condition along with
the triggers indicating when they were sent.}

6. Q3.Screenshot of the Workflow

7. Q4. Screenshots of your Three emails
{Screenshots of your first email}

9. Q4. Screenshots of your Three emails
{Screenshots of your second email}

11. Q4. Screenshots of your Three emails
{Screenshots of your third email}

14. Q5. Elements of (any) Email
{Screenshot of an Email highlighting Header, subject line, CTA, body content and
Footer}

15. Q6. Metrics for 1st Email
{Share the metrics for the 1st email}
● No. of subscribers – 21
● No. of emails sent - 21
● Bounce rate/Emails delivered – 0/21
● Open rate -52.4%
● Click-through rate – 42.9%
● Conversions/Leads - 11
● Unique clicks -
Slide 5

16. A.6 1st email

17. Q7. Metrics for 2nd Email
{Share the metrics for the 2nd email}
● No. of subscribers - 21
● No. of emails sent - 10
● Bounce rate/Emails delivered – 0/10
● Open rate- 90.0%
● Click-through rate – 70.0%
● Conversions/Leads - 10
● Unique clicks -

18. A.7 2nd email

19. Q7. Metrics for 3rd Email
{Share the metrics for the 3rdemail}
● No. of subscribers - 21
● No. of emails sent - 8
● Bounce rate/Emails delivered – 0/8
● Open rate – 12.5%
● Click-through rate – 12.5%
● Conversions/Leads - 8
● Unique clicks -

20. A.7 3rd email

21. Q8.Campaign Analysis
Which email had a better open rate and why?
Email campaign 2nd was better because it has segment so because of segment I got
more clicks and CTR increases and in 1st campaign reach and impression was same but
clicks were none so 2nd campaign was successful because it has segment so mail
reaches to only those who are interested so click through rate was high in 2nd
campaign. 1st email also have better result because those who are open 1st email the
got 2nd mail also so 1st and 2nd both are better open rate. By percentage 2nd email is
more open rate.

22. Campaign Analysis
Which of the emails should you optimize? Justify your answer using the metrics you
have calculated. Select only one email for this.
Email which has segment is more effective as I got increase in CTR by 2%. I had
audience of 21 and in which there were only 13 people who are actually interested
and only 10 of them clicked so after segmenting them by their interest and location
I got more clicks. I have to optimize 2nd email for more click.

23. Campaign Analysis
What measures would you take to optimize this email? How do you think this would
help improve the open rate?
Email campaign 2nd was better because it has segment so because of segment I
got more clicks and CTR increases and in 1st campaign reach and impression
was same but clicks were 11 so 2nd campaign was successful because it has so
many mail reaches to only those who are interested so click through rate was high
in 2nd email.