The Real World of Public Relations & How You Can Be Successful is all covered in this presentation. Discover ... * PR Defined & Why is it important * What PR is Not * The Benefits of PR * How public relations is different from / connected to advertising * Duties of PR

1. The Real World of
Public Relations & Ho
You Can Be Success
1
Alease Michelle,Alease Michelle,
Personal Branding CoachPersonal Branding Coach
www.aleasemichelle.comwww.aleasemichelle.com

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3. Who is this course for:
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4. Today
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 PR Defined & Why is it important
 What PR is Not
 The Benefits of PR
 How public relations is different from /
connected to advertising
 Duties of PR

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https://www.youtube.com/watch?v=QW3smAWJJPw

6. PR Defined6

7. Public relations plays a vital role in
delivering the fashion message to
consumers through media coverage.
$25,000 – $4 million /month
November 2010 | By Tim Dyson
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8. Public Re latio ns is…
 Sources of Unbiased Information
 Goal is to influences public opinion and
control public image
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9. Why Is Public Relations
Important?
 Shapes public opinion
 Delivers a positive message
 Deals with crisis control
 Public opinion affects a fashion
company’s success or failure
 Complexity of public relations
 No image = bad image
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10. The Benefits of Public Relations
 Reinforcing who you are and what
you do.
 Lets people know you exist
 Publicizing a specific project or
event
 Enhancing your company’s image
and reputation
 Go to person – Expert in your
industry
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11. Name a fashion product that you
would not purchase do to the
brand’s image. Explain your answer.
Question
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12. What PR is Not12

13. PR is not MARKETING
action or business of promoting and selling
products or services
PR is not ADVERTISING
activity or profession of producing
advertisements for commercial products or
services
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PR – WIN/WIN Partnership
1. Journalists has too much to do and not enough time to do
it
2. PR person steps in and offer assistance by providing
journalists with ideas, information, interviews
3. Journalists chooses – use as is or reworks it
4. No cost to the PR person
5. Journalists has a story and more time

16. DUTIES OF ADUTIES OF A
PRPR16
• Write and distribute press releases
• Speech writing
• Write pitches (less formal than press releases) about a firm and send them
directly to journalists
• Create and execute special events designed for public outreach and media
relations
• Conduct market research on the firm or the firm’s messaging
• Expansion of business contacts via personal networking or attendance and
sponsoring at events
• Copy writing and blogging for the web (internal or external sites)
• Crisis public relations strategies

17. CAREERCAREER
TITLESTITLES17
• MARKETING COORDINATOR
• ACCOUNT MANAGER
• EMAIL MARKETING COORDINATOR
• ASSOCIATE BRAND MANAGER
• ASSOCIATE MARKETING ANALYST
• ASSOCIATE MARKETING INTERACTIVE MANAGER
• ASSTISTANT PUBLIC RELATIONS
• COMMUNICATIONS SPECIALIST
• DIGITAL AND SOCIAL MEDIA DIRECTOR
• E-COMMERCE MARKETING COORDINATOR
• PR & SOCIAL MEDIA MANAGER