We’re living in the Enterprise 2.0 era and there’s no place for old communication and collaboration tools like email in our lives. Right? Then why does email continue to be the collaboration backbone for over 80% of organizations all over the world? We can hate emails, but we have to face the fact that today email is still the most frequently used tool for business people. Should Enterprise 2.0 fight email? Or is there a possibility to leverage its advantages and popularity? The presentation offers a possible solution for this dilemma.

1. Email is Dead…Long live Email! or whyEnterprise 2.0 solutions should not ignore existing communication tools

2. Today is the new Enterprise 2.0 era

3. Then why are we still driving the same old wagonand using email?

4. Let’s try to find out

5. What are the key advantagesofEnterprise 2.0?

6. Here’s what we found on the E2Conf site: Flat Organization Ease of Organization Flow Agility Flexibility User-driven technology Bottom up Distributed Teams are global Fuzzy boundaries, open borders Transparency Information systems are emergent Folksonomies Simple Open On-Demand Short time-to-market cycles

7. If E 2.0 is driven by users, then why is there so much fuss aboutadoption problems?

8. What kind of E 2.0 solution wouldyou like to have in your workplace?

9. Most likely, your E2.0 solution is Easy to Use Saves you time Works everywhere

10. An easily adopted E 2.0 solution is a “comfort app”

11. What should we do to make an app comfortable to use?

12. Why may users be reluctant to adopt E 2.0?

13. Our take: the major reason is fear

14. “ People are afraid of anything with too many choices, too many opportunities to look foolish or to waste time or money.” Seth Godin Popular business writer and speaker

15. Is there a way toovercomethis fear?

16. Our take: an E 2.0 solution should integrate intoexisting workflows

17. “ Thething that really resonates with Enterprise 2.0 is this concept of fitting in with people's existing habits” Phil Wainewright, ZDNet blogger, a leading industry authority on SaaS, web services & e-business trends

18. Why not offer users something familiar, something they are good at?

19. For over 80% business users today this is still… email

20. Stats from Which THREE of the following document collaboration tools would you say are the most used by your team or within your business unit? Most of us are still playing email ping-pong

21. Why is emailso popular?

22. Email’spositive features universal easy to use freeform multimedia

23. “ Email is freeform, multimedia (especially with attachments), WYSIWYG, easy to learn and use, platform independent, social, and friendly to mouse-clickers and keyboard-shortcutters alike.” Andrew McAfee, Principal research scientist, Center for Digital Business in the MIT Sloan School of Management

24. Email is also mobile-friendly

25. 68% mobile 48% on a PDA or phone Stats from Do you use a mobile device to access emails on the move?

26. Why do we complain about emailsthen?

27. Over 100 billion emails are sent each day

28. tasks team’s mailboxes status updates change requests discussions

29. Stats from Which THREE of the following would you say are the biggest problems generally with email as a business tool?

30. Can these problems be eliminated?

31. Some toolstry to get rid of email-related problems & aim at replacing email:

33. Buries information in individual chat logs

34. Doesn’t support emerging structures

36. Limited access control features

37. Limited in size and very text- oriented (e.g. no image support)

39. 2nd inbox

40. Integrates benefits of IMs and wikisinto familiar way to structure data (topic oriented inbox)

41. All of them do not actually replace email

42. “ Facebook, Twitter and Google Wave will all have their place for instances where the immediacy and intimacy of real time are required. But email, whose true power is its asynchronous nature, will remain king.” Clint Boulton Reporter, eWeek

43. Solution: leverage email and …

44. integrate your E2.0 solution with email

45. “ An E2.0 solution should be designed so that a user could say: "Oh, I understand. This isn’t hard at all. In fact, it’s about as easy as email."" Andrew McAfee, Principal research scientist, Center for Digital Business in the MIT Sloan School of Management

46. Long live email!

47. If you liked this presentation, vote for my E2Conf proposal! http://boston2010.e2conf.spigit.com/Idea/View?ideaid=115 Andrew Filev author of Project Management 2.0 blog http://www.wrike.com/projectmanagement CEO of Wrike, Inc. Twitter: @andrewsthoughts www.wrike.com