The document discusses how Dyn Inc. used Confluence to create a product roadmap dashboard to improve alignment across their fast-growing company of 80 employees. It provides two examples of how the dashboard was used: (1) to collaborate on a new top-down initiative using kanban and Gantt views, and (2) to coordinate a product release across engineering, marketing, and sales using labels and discussions. The dashboard leveraged various free Confluence plugins to link pages, add scaffolding and metadata, and create custom views and reports.

2. Product Management 2.0 Using Confluence to drive company-wide alignment and product success Cory von Wallenstein VP Product, Dyn Inc. @cvonwallenstein #summit11 #cvw

3. Agenda Where’s the relevancy? Our pain: Innovation and the challenges of growth Product Roadmap Dashboard in Confluence Two examples of how it’s used Peek under the hood, and how to get started! All plugins, code and setup instructions are shared online.

4. Where’s the relevancy? Dyn Inc – Managed DNS and Email for thousands of the biggest and fastest growing brands on the web. Doubled in size in 6 months, now 80 employees Many platforms. Fast-paced and agile teams. Managing success, stay nimble and competitive.

5. Innovation: A Zero Sum Game? Source: Dealing with Darwin , Geoffrey A. Moore, 2008

6. Innovation: A Zero Sum Game? Source: Dealing with Darwin , Geoffrey A. Moore, 2008

7. Innovation: A Zero Sum Game? Multiple innovation initiatives combined with bubble-up management Source: Dealing with Darwin , Geoffrey A. Moore, 2008

8. Departmental Challenges Engineering “ Just go look in JIRA”

9. Departmental Challenges Marketing “ Why isn’t it done yet?”

10. Departmental Challenges Product Management “ Like having a hundred children, and only one gift under the tree.”

11. Departmental Challenges Operations “ Needs to be in the loop, but always seems last to know.”

12. Departmental Challenges Sales “ Close the deal – no matter what!”

13. Departmental Challenges Support “ I’ll pass your feedback along.”

14. Departmental Challenges Executive “ What is everyone doing?”

15. Day to day challenges Does the left hand know what the right hand is doing? Where are we going? Tomorrow? Next week? Next 6 months? What has already been committed to that prevents us from taking on <insert cool new idea> now?

16. Egads! Gantt Charts!

17. Egads! Gantt Charts! Not for us!

18. Product Roadmap Dashboard Top-down strategic direction and high-level goals Bottom-up initiatives and tactics Highly transparent, highly flexible Iterative roadmap for all to read, write and execute Or in geek: $ chmod a+rwx dyn_inc_roadmap

19. Product Roadmap Dashboard What the “Product Roadmap Dashboard” is 2 concrete examples we’ll walk through in Confluence How it’s used in action for the 2 examples How it works – a peek under the hood Free, open-source plugins were used. No magic. I swear. My blog will give you all the details you need to get started.

20. Visualize “flow” and “state”

21. What’s Next?

22. What’s Active?

23. What Just Finished? (But still consuming our time…)

24. Visualize “flow” and “state”

25. Visualize “duration” and “sequence”

26. Product Roadmap Dashboard Visualize “duration” and “sequence”

27. 2 Concrete Examples in Confluence Staying in the Know A new top-down idea we want to run with Empowering Collaboration A product release… more than just code

28. Concrete Example 1 A new top-down idea we want to run with

29. A new idea we want to run with

30. A new idea we want to run with

36. Kanban style -> showing “flow” and “state”

37. Kanban style -> showing “flow” and “state” Gantt chart style -> showing “duration” and “sequence”

38. Key Example 1 Takeaways Easy metadata around your existing product process Easy aggregation of metadata into dashboards: Kanban style -> showing “flow” and “state” Gantt chart style -> showing “duration” and “sequence”

39. Concrete Example 2 A product release… more than just code

40. A product release… more than just code

41. A product release… more than just code

42. A product release… more than just code

43. A product release… more than just code

44. A product release… more than just code

45. A product release… Easy to sip from the fire hose of ideas Easy to get involved in the relevant conversations Parallel yet intelligently intertwined conversations on: What is it, and how do we build it? What is our go to market plan? One project in “ Dynect ” , one project in “ Product ”

46. A product release… more than just code

47. Enable discussion across departments

48. Enable discussion across departments

49. Enable discussion across departments

50. Enable discussion across departments

52. Key Example 2 Takeaways Leverage collaboration functionality already in Confluence Targeted conversation Keep in the loop on relevant portions of conversation

53. Under the Hood Extensive use of labels Linking, Scaffolding, Reporting, Composition Plugins – CustomWare Table, Cache Plugins – (The man! The legend!) Bob Swift jQuery User Macro - Simon Bartlett Plugins are free!

54. Labels “ project” – page is relevant to roadmap dashboard Team Label – “ dynect ” , “ product ” , “ dyndns ” , “ sendlabs ” Status Label – “staging”, “next”, “active”, “finished”, “archive”

55. Labels

56. Labels

57. Labels

58. Linking Plugin

59. Linking Plugin add-page – Linking Plugin macro template=Project – Use the “Project” template labels=dynect,project – Auto apply labels to page. live=true – If the “Project” template changes, update pages using that template automatically parent=Projects – Create the page under this parent page

60. Scaffolding Plugin

61. Scaffolding Plugin Metadata Entered Using Template Forms “ Project” Template Defines Forms Project Page “ Project” template details covered in blog entry. Too many details required for this presentation.

62. Macros: section/column, contentbylabel

63. Plugins: Reporting, Composition, Table Macros: deck/card, table-plus, and more

64. Macros: jQuery

65. Macros: cache

66. How to Get Started Full code and details: http://standingonthebrink.com Reach out @cvonwallenstein #summit11 #cvw [email_address]