Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Kevin Popovic, B.S., M.A.
Founder / Communications Director Ide...
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
• Push Strategies are Failing
• Pull Strategies are Working
Cha...
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
• Conventional Marketing uses “in the box” thinking
• Too many ...
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
• Leverage Consumer Behavior and Insights to
Develop Personaliz...
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
• Closed-loop Marketing
• Full Use of Data
• Free Flow of Info
...
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
• All new relationships start with a conversation of
one type o...
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
• Start the conversation where they already are, and
on their o...
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
• Start the conversation where they already are, and
on their o...
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Social Networks
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Video Sharing
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Micro-Blogging
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Photo-Sharing
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Events
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Bookmarking
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
PPT Sharing
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Video Streaming
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Widgets
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Miscellaneous
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Blogging
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
• Less Effective
• Expensive
• Slow
Mass Media vs. Social Media...
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
• A coordinated collection of marketing sub-stations,
or “satel...
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
1. Target Markets
2. Strategy Development
3. Satellite Developm...
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Satellite Marketing™
• Utilize Social Media, Networks and Funct...
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Satellite Marketing™
• Reply to Trends, Crises, and Opportuniti...
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Satellite Marketing™
• Change the Sales Machine into a Customer...
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Satellite Marketing™
• Develop Relationships with Prospects, Cu...
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Satellite Marketing™
• Promote the Sampling and Sales of Produc...
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Satellite Marketing™
• Supplement Traditional Media Planning wi...
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
Satellite Marketing™
• Increase Brand Awareness, Participation,...
September 10, 2009 Chicago, IL www.sales20conf.com/chicago
• Learn more at www.ideahaus.com
• kp@ideahaus.com
Satellite Ma...
Upcoming SlideShare
Loading in …5
×

Social Networking in a Sales 2.0 World

2,194 views

Published on

In today’s economy, sales leaders need to stay one step ahead of the competition. This means finding the right prospect at the right time, understanding the customer’s buying behavior, getting accurate visibility into the sales pipeline, and leveraging the power of social media to connect with customers and prospects.

Social Networking in a Sales 2.0 World

Learn how to leverage the power of social networking to increase your sales volume and velocity. This presentation will show you practical examples how to use social networking sites so you can make more money off your personal and professional connections.

Published in: Business, Technology
  • Be the first to comment

Social Networking in a Sales 2.0 World

  1. 1. September 10, 2009 Chicago, IL www.sales20conf.com/chicago Kevin Popovic, B.S., M.A. Founder / Communications Director Ideahaus® Social Networking in a Sales 2.0 World Satellite Marketing:
  2. 2. September 10, 2009 Chicago, IL www.sales20conf.com/chicago • Push Strategies are Failing • Pull Strategies are Working Changing Strategies
  3. 3. September 10, 2009 Chicago, IL www.sales20conf.com/chicago • Conventional Marketing uses “in the box” thinking • Too many steps in process, chances to fail • Premise is “the prospect will listen” Changing Strategies
  4. 4. September 10, 2009 Chicago, IL www.sales20conf.com/chicago • Leverage Consumer Behavior and Insights to Develop Personalized Media Messaging Changing Strategies
  5. 5. September 10, 2009 Chicago, IL www.sales20conf.com/chicago • Closed-loop Marketing • Full Use of Data • Free Flow of Info Changing Strategies
  6. 6. September 10, 2009 Chicago, IL www.sales20conf.com/chicago • All new relationships start with a conversation of one type or another. New Relationships
  7. 7. September 10, 2009 Chicago, IL www.sales20conf.com/chicago • Start the conversation where they already are, and on their own terms. New Relationships
  8. 8. September 10, 2009 Chicago, IL www.sales20conf.com/chicago • Start the conversation where they already are, and on their own terms. Social Media
  9. 9. September 10, 2009 Chicago, IL www.sales20conf.com/chicago Social Networks
  10. 10. September 10, 2009 Chicago, IL www.sales20conf.com/chicago Video Sharing
  11. 11. September 10, 2009 Chicago, IL www.sales20conf.com/chicago Micro-Blogging
  12. 12. September 10, 2009 Chicago, IL www.sales20conf.com/chicago Photo-Sharing
  13. 13. September 10, 2009 Chicago, IL www.sales20conf.com/chicago Events
  14. 14. September 10, 2009 Chicago, IL www.sales20conf.com/chicago Bookmarking
  15. 15. September 10, 2009 Chicago, IL www.sales20conf.com/chicago PPT Sharing
  16. 16. September 10, 2009 Chicago, IL www.sales20conf.com/chicago Video Streaming
  17. 17. September 10, 2009 Chicago, IL www.sales20conf.com/chicago Widgets
  18. 18. September 10, 2009 Chicago, IL www.sales20conf.com/chicago Miscellaneous
  19. 19. September 10, 2009 Chicago, IL www.sales20conf.com/chicago Blogging
  20. 20. September 10, 2009 Chicago, IL www.sales20conf.com/chicago • Less Effective • Expensive • Slow Mass Media vs. Social Media • Effective • Inexpensive • Immediate
  21. 21. September 10, 2009 Chicago, IL www.sales20conf.com/chicago • A coordinated collection of marketing sub-stations, or “satellites”, fully-integrated. Satellite Marketing™
  22. 22. September 10, 2009 Chicago, IL www.sales20conf.com/chicago 1. Target Markets 2. Strategy Development 3. Satellite Development 4. Deployment & Participation 5. Assessment & Measurement Satellite Marketing™
  23. 23. September 10, 2009 Chicago, IL www.sales20conf.com/chicago Satellite Marketing™ • Utilize Social Media, Networks and Functionality for Sales & Marketing
  24. 24. September 10, 2009 Chicago, IL www.sales20conf.com/chicago Satellite Marketing™ • Reply to Trends, Crises, and Opportunities in a timely fashion.
  25. 25. September 10, 2009 Chicago, IL www.sales20conf.com/chicago Satellite Marketing™ • Change the Sales Machine into a Customer Relationship
  26. 26. September 10, 2009 Chicago, IL www.sales20conf.com/chicago Satellite Marketing™ • Develop Relationships with Prospects, Customers, Industry and Media.
  27. 27. September 10, 2009 Chicago, IL www.sales20conf.com/chicago Satellite Marketing™ • Promote the Sampling and Sales of Products and Services.
  28. 28. September 10, 2009 Chicago, IL www.sales20conf.com/chicago Satellite Marketing™ • Supplement Traditional Media Planning with Social Media Planning.
  29. 29. September 10, 2009 Chicago, IL www.sales20conf.com/chicago Satellite Marketing™ • Increase Brand Awareness, Participation, Engagement, Reach and Audience.
  30. 30. September 10, 2009 Chicago, IL www.sales20conf.com/chicago • Learn more at www.ideahaus.com • kp@ideahaus.com Satellite Marketing™

×