FOCUS GROUP SESSION

1. EVALUATION OF
FOCUS GROUP
By Hannah German

2. PHOTO OF FOCUS GROUP SESSION

3. DIGIPAK

4. WEBSITE

5. VOICE RECORDING OF FOCUS GROUP

6. PARTS OFTHEVIDEO
■ The video did not work in our focus group but here is what we would’ve shown them.
They did get to listen to the song.

7. HOWWEADAPTED
WHATTHEY SUGGESTED WHATWE IMPROVED
“the digipak looks blood and gory”
“spiritual”
”indie”
Changing the colour from red to purple, making
it more vibrant.
“the background and the person look the same”
“move the text”
Separate them from each other and take the
pattern off her face and move the text to the
side.
“the digipak doesn’t link to the website but both
link to the song”
“website seems too nice, likeAriana Grande”
Making the colour scheme more similar and
making it brighter.
“both link to the style of the music but not
together”
Make it look more R&B and compare to more of
these artists.