renault brand essay

1. Presented by :
• Yacef Wissam
• Younoussa Hynat
A Comprehensive
Analysis of the
Renault Brand:
Evolution,
Strategies, and
Impact.
supervised by : Dr Farsi Hichem

2. Background and History :
 Founded 1899 by Louis Renault and brothers,
crafting a legacy in Billancourt, France
 Early Triumphs: Voiturette (1900) and Type
AG (1906), pioneering innovation
 Racing into History: Motorsports debut in
1902, showcasing Renault's prowess
 War Efforts: Answering the call in WWI,
producing vital military vehicles
 Shifting Gears: Going public in 1925,
igniting an era of growth and transformation
 Iconic Classics: Renault 4 leading the pack,
capturing hearts worldwide
 Emblem of Excellence: The enduring diamond
logo, a symbol of resilience
 Global Reach: Forging alliances, including
the Renault-Nissan partnership in 1999
1898-2020

3. Brand Identity and Values:
 Renault's mission: Provide innovative and
sustainable mobility solutions.
 Vision: Envisioning accessible mobility
without compromising on environmental
responsibility or safety.
 Core values: Innovation, quality,
sustainability, and customer satisfaction.
 Communication channels: Marketing,
advertising, and corporate initiatives.
 Marketing focus: Highlighting innovation,
sustainability, and heritage.
 Digital engagement: Leveraging social media
for community and dialogue.
 Corporate communication: Emphasizing
achievements, partnerships, and social
responsibility.
 Consumer perception: Renault associated with
reliability, value, and environmental
stewardship.
 Brand loyalty: Built through effective
communication and adaptation to consumer
needs.
120 years of Renault brand identity logos

4. Marketing and Branding
Strategies:
 Tailored global strategy: Differentiated for varied
markets and product categories.
 Developed markets (e.g., Europe): Highlights innovation,
performance, and sustainability, especially in electric
mobility.
 Product range: Covers compact cars, sedans, SUVs, and
electric vehicles to suit diverse preferences.
 Emerging markets: Focuses on affordability, reliability,
and practicality.
 Entry-level models and budget options cater to cost-
conscious consumers.
 Strategic positioning: Balances pricing, features, and
quality for competitiveness.
 Distribution channels: Includes dealerships, online
platforms, and partnerships for effective outreach.
 Promotion: Campaigns stress innovation, sustainability,
and reliability to engage target audiences worldwide.

5. Product Innovation and
Portfolio :
 Renault's innovation process combines market research,
technology, and sustainability.
 Collaboration with partners keeps them at the forefront of
automotive innovation.
 Agile development ensures quick response to changing
consumer needs and trends.
 Product range includes cars, vans, trucks, and electric
vehicles (EVs) catering to diverse preferences.
 Focus on expanding electric vehicle lineup aligns with
global sustainability efforts.
 Key launches like Renault Zoe and Twizy highlight
innovative designs and eco-friendly features.
 Participation in Formula E showcases commitment to
electric mobility and battery technology.
 Future focus likely on electric and hybrid technologies to
meet emissions regulations and consumer demand.
Exploration of autonomous driving and connected vehicles
may enhance competitiveness.

6. Global expansion and brand presence in the market :
 In 2022, Renault rose to become the top French automotive
brand in terms of global sales, representing 43% of
international sales, totaling 634,124 units sold.
Renault's strategy has always been to establish
manufacturing plants close to its customers, leading to a
network of over 4,000 dealerships outside Europe.
 Furthermore, this strategy includes diversifying its
vehicle range, exploring new markets, and forming
strategic partnerships. For instance, Renault increased
its market share in Eastern Europe from 0.5% to 3% over
the past five years. Additionally, its partnership with
Nissan and Mitsubishi strengthened its position in
emerging markets, enabling it to achieve a 10% market
share in South America.

7. Consumer perception and brand loyalty :
 Consumer perception of the Renault brand varies depending
on factors like markets and customer segments. While
perceived as reliable and affordable in some cases,
Renault may face criticism for product quality or
aftersales service in others. Brand loyalty is influenced
by product quality, innovation, and overall customer
satisfaction.
 A concrete example of consumer perception and brand
loyalty is the increasing adoption of Renault electric
vehicles, such as the Renault Zoe. In certain markets,
consumers view Renault as a leader in electric mobility,
strengthening brand loyalty among environmentally-
conscious customers or those seeking eco-friendly
transportation solutions.

8. Future perspectives and challenges for the brand :
• With the shift towards more sustainable mobility, Renault
has the opportunity to solidify its position as a leader in
the electric vehicle sector. This can be achieved by
increasing investment in research and development of new
technologies, such as high-density energy batteries and
rapid charging solutions.
• Furthermore, the growing competition in the automotive
industry, particularly from emerging manufacturers and
technology companies, could threaten Renault's market share.
To enhance competitiveness and sustainability, Renault
should consider the following recommendations:
 Continuing investments in research and development of new
technologies.
 Strengthening strategic partnerships with local players in
emerging markets.
 Diversifying the product range to meet evolving consumer
needs.
 Continuously improving product quality and reliability to
build consumer trust and loyalty.
 Actively engaging in environmental sustainability

9. Conclusion :
In closing, Renault's journey embodies
resilience, innovation, and a strong commitment
to sustainability. As a global leader, Renault
is shaping the future of mobility with purpose
and passion. With Renault, the road ahead is
filled with endless possibilities.

10.  ^ "Facts and figures 2020" (PDF). Renault. pp. 6, 7. Retrieved 15 May 2021.
 2. ^ Wells, John C. (2008). Longman Pronunciation Dictionary (3rd ed.). Longman. ISBN 978-1-4058-8118-0.
 3. ^ Jones, Daniel (2011). Roach, Peter; Setter, Jane; Esling, John (eds.). Cambridge English Pronouncing Dictionary (18th ed.). Cambridge University
Press. ISBN 978-0-521-15255-6.
 4. ^ Jump up to:a b c Boutillier, Sophie; Uzunidis, Dimitri (2006). L'aventure des entrepreneurs [The entrepreneurs' adventure]. Studyrama
perspectives (in French). Vol. 625. Studyrama. pp. 28–29. ISBN 2-84472-790-5.
 5. ^ "World motor vehicle production. OICA correspondents survey. World ranking of manufacturers year 2016" (PDF). OICA. Retrieved 14 October
2017.
 6. ^ Pearson, David (8 July 2010). "Renault's First-Half Global Sales Rise 22%". The Wall Street Journal. Retrieved 24 February 2014.
 7. ^ "2016/2017 Annual Report" (PDF). Renault. p. 19. Retrieved 15 June 2017.
 8. ^ "Renault SA SWOT Analysis". Renault SA SWOT Analysis (SWOT Analysis). Boulogne-sur-Mer (France): MarketLine: 1–8. 6 July 2018. EBSCOhost
AN 131413771. Retrieved 24 October 2018 – via EBSCO Information Services.
 9. ^ Porázik, Juraj; Oravec, Ján (1985). Old time classic cars, 1885–1940. Arco Pub. p. 58. ISBN 0-668-06307-6.
 10. ^ Jump up to:a b "A brief history of the House of Renault". Automotive Industries. 20 (14). New York: Automotive Industries: 569–570. 8 April
1909. ISSN 1099-4130.
 11. ^ Heidi Klum & Seal The truth about the divorce. epubli.
 12. ^ Jump up to:a b c d e Smith, Michael Stephen (2006). "The Automobile and its Allies". The Emergence of Modern Business Enterprise in France,
1800–1930. Harvard Studies in Business. Vol. 49. Harvard University Press. pp. 402–405. ISBN 0-674-01939-3.
 13. ^ "Une page d'histoire - le taxi de la Marne" [A page of the history - The Taxi de la Marne]. francebleu.fr. France Bleu. 11 March 2013. Retrieved
15 April 2013.
 14. ^ "Renault leads the foreigners". Automotive Industries. 20 (4). New York: Automotive Industries: 212. 28 January 1909. ISSN 1099-4130.
 15. ^ Weeks, Lyman Horace (2010). The History of the Automobile And Its Inventors. Books on Demand. pp. 101–102. ISBN 978-3-86195-242-8.
 16. ^ "100 years in the driving seat: Renault celebrates a century of Grand Prix Victories". Renault UK. Retrieved 1 March 2008. [dead link]^ "The 10
Best Brand Extensions Ever (According To Me). 7)Rolls-Royce Aircraft Engines". Time. 13 March 2012. Archived from the original on 24 December 2013.
Retrieved 24 February 2014.
THANK YOU
FOR WATCHING !
Refrences :
RNREI