Preventing and ending sexual harassment in the workplace.pptx
Ekta Kapoor: The reigning queen of Indian television industry
1. She is the ideal boss. She is always concerned about her shows, and for her, work comes first. She has a
sixth sense and knows exactly who will fit what role, and that's the reason so many newcomers have
become known faces through Balaji Telefilms.
Born on June 7, 1975, Ekta Kapoor is the creative head of Balaji Telefilms. Aptly called the reigning
queen of the Indian television industry, the serials produced by her company Balaji Telefilms are a
smashing hit with the masses and dominate all the major TV channels in India. Ekta's serials have not
only captured the imagination of the masses but also their soul.
At the 6th Indian Telly Awards 2006, Ekta Kapoor bagged the Hall of Fame award for having contributed
colossally to the Indian television industry. Most of her creations begin with the letter "K" as goes her
superstition that the letter brings her good luck and the much-desired attention. Ekta Kapoor has also
produced five Bollywood films out of which Kyaa Kool Hai Hum starring her brother Tusshar has been
the most successful. She rightly elaborates, "Soap operas are the twisted story-telling formats that
manage to gain the maximum eyeballs.
Jeetendra already knew about his daughter’s entrepreneurial skills and therefore advised her
to dabble in the field of TV-serial production. At the young age of 19, she entered into TV-
Serial production by starting her own production company Balaji Telefilms. She completely
changed the face of Television industry by producing excellent Television Serials that were
watched by whole families especially women in India and was responsible for bringing in
a healthy competition in the field of Television industry. She is now the creative director
of the Balaji Telefilms. Ekta kapoor holds the title of Queen of Television Industry. For her
entrepreneurial skills, Ekta Kapoor was awarded with the Ernst and Young (E & Y) startup
Entrepreneur of the Year award-2001.