This document discusses women entrepreneurship in India. It defines a women entrepreneur and notes that the Government of India defines it as a business owned and controlled by a woman with at least 51% financial interest and employment. It lists characteristics of successful women entrepreneurs such as being imaginative, hardworking, and risk-taking. Women become entrepreneurs due to pull factors like independence and push factors like loss of family income. It profiles some notable women entrepreneurs in India like Kiran Mazumdar Shaw and Ekta Kapoor. Finally, it discusses challenges women entrepreneurs face and support available.

1. WOMEN
ENTREPRENEURSHIP

2. INTRODUCTION
• Entrepreneur
An entrepreneur is someone who is a risk taker and is
ready to face challenges.
• Women Entrepreneur
 It may be defined as a woman or group of women
who initiate, organise and run a business enterprise.

3. The Government of India (GOI2006) has
defined women entrepreneur as “an
enterprise owned and controlled by a women
having a minimum financial interest of 51 per
cent of the capital and giving at least 51 per
cent of the employment generated in the
enterprise to women.” However, this
definition is subject to criticism mainly on the
condition of employing more than 50 per cent
women workers in the enterprises owned
and run by the women.

4. CHARACTERISTICS OF WOMEN
AS ENTREPRENEURS
Imaginative
Attribute to work hard
Persistence
Ability and desire to
take risk
Profit earning capacity

5.  Accept challenges
 Ambitious
 Enthusiastic
 Hard work
 Patience
 Motivator
 Skillful
 Adventurous
 Conscious
 Experienced
 Intelligent
 Studious (devotion to
study)
 Keenness to learn
and imbibe new ideas

6. WHY WOMEN BECOME ENTREPRENEURS?
PULL FACTORS
An urge to do something new
Liking for business
Need and perception of Women’s
Liberation, Equity, etc.
To gain recognition, importance and social
status.
To get economic independence
To build confidence
To developing risk-taking ability
To gain greater freedom and mobility

7. PUSH FACTORS
Sudden fall in family income
Permanent inadequacy in income of the
family
The category of push factors forms a negligible
percentage of women entrepreneurs.

8. THE NEW THRUST
Harvard Experts feel that the
basic quality of efficient
management is futuristic and
outlook and a capacity to
nurture and plan for the future
or unknown. This comes
naturally to women.
But this inherent talent of
woman and her entrepreneurial
skill go unrecognised and
unaccounted.

9.  Earlier there were 3 Ks
 Kitchen
 Kids
 Knitting
 Then came 3 Ps
 Powder
 Papad
 Pickles
 At present there are 3 Es
 Electronics
 Energy
 Engineering
When women move forward, the family moves, the
village moves and the nation moves.....
-Pandit Jawaharlal Nehru
THE INDIAN APPROACH

10. OVERALL PRODUCT SELECTION BY
WOMEN ENTREPRENEURS IN INDIA

11.  Industrial and business opportunities are many.
 Majority of want-to-be women entrepreneurs
are from middle class families. Their potential
should be identified and trained.
 Adequate infrastructure support may be
helpful.
 Mobile training centres should be opened.
 Post-training follow-up is vital.

12.  Started her own company, Biocon, in
her garage with an investment of
`10000 in the year 1978.
 Loan application was turned due the
reasons:
1. Biotechnology was nascent at the
time in India.
2. She was a woman.
3. Her organisation had almost nil
assets
 With hard work and commitment,
Shaw transformed Biocon into one of
the leading biopharmaceutical firms
in India.
Dr. Kiran Mazumdar Shaw

13.  Woman who single-
handedly founded and
made Balaji Telefilms
 Currently the creative
head of Balaji Telefilms
and counted as one of
the top 10 women
entrepreneurs of today.
 Known to be powerfully
protective of her
company and brand, Ekta
is also very professional.
Ekta Kapoor

14.  One of the most prominent
personalities of the corporate
world.
 The products launched by her
Company head their way to
leading global stores.
 Her company Shahnaz Husain
Herbals has witnessed
tremendous growth.
 She has received many awards
such as "The Arch of Europe
Gold Star for Quality", "The
2000 Millennium Medal of
Honour", "Rajiv Gandhi
Sadbhavana Award" and many
more.
Shahnaz Husain

15.  A native of Amritsar.
 Kumar has been
designing the wardrobes
com of the three
winning Miss Indias, for
their participation in
International Beauty
legends.
 Ritu’s outfits have been
sponsored by style icons
such as late Princess
Diana and Jemima Khan.
Ritu
Kumar

16. BASIC PROBLEMS FACED
WOMEN ENTREPRENEURS
 Her being a woman
 Responsibility towards family, society and work
 Male dominated society
 Tough Competition with large scale units
 Lack of business training
 Lack of education
 Low risk bearing ability
 Obtaining credit
 Non-awareness of facilities provided by
government
 Questions by licensing authorities
 Marketing

17. PSYCHO-SOCIAL BARRIERS
Poor self-image of women
Inadequate motivation
Discriminating treatment
Faulty socialisation
Role conflict
Cultural values
Lack of courage and self-confidence

18. Inadequate encouragement
Lack of social acceptance
Unjust socio-economic and cultural system
Lack of freedom of expression
Afraid of failures and criticism
Susceptible to negative attitudes
Non-persistent attitude
Low dignity of labour
Lacking in leadership qualities

19. SUGGESTIONS
Procedure of getting finance should be simple
Effective propagation of programmes and yojnas.
Linkages between product, services and market
centers.
Encouragement to technical and professional
education.

20.  Direct & indirect financial support
Nationalized banks, State finance corporation, Small Industries
Development Bank of India (SIDBI)
 Yojna schemes and programmes
Nehru Rozgar Yojna, Jawahar Rozgar Yojna
 Technological training and awards
Stree Shakti Package by SBI, Entrepreneurship Development
Institute of India, Trade Related Entrepreneurship Assistance
and Development (TREAD)
 Federations and associations
Federation of Indian Women Entrepreneurs (FIWE), Self
Employed Women’s Association (SEWA)

21. OTHER SUPPORT AGENCIES
Domestic Agencies:
 Small Industries Development Bank of India, SIDBI
 Industrial Development Bank of India (IDBI)
 Ministry of Small Scale Industries (SSI),
Government of India.
 National Bank for Agriculture Rural Development
(NABARD)
 Department of Women and Child Development
(WCD), Ministry of HRD, GOI
 Self Help Groups (SHG)
 Mahila Mandali

22. International Agencies:
 United Nations Development Fund for
Women (UNIFEM)
 Asian Development Bank (ADB)
 International Labour Organization (ILO)
 United Nations Conference on Trade and
Development (UNCTAD)
 Center for International Private Enterprises
(CIPE), USA
 Swedish International Development
Cooperation Agency (SIDA), Sweden
 World Trade Organization (WTO)

23. WOMEN ORGANISATIONS
SUPPORTING WOMEN
ENTREPRENEURS
Shri Mahila Griha Udhyog Lijjat Papad;
www.lijjat.com
Mahila Bunkar Sahakari Samiti, UP
SABAL: Crafting Exports of Indian
Handicrafts; www.sabalaindia.com
www.indiatogether.org

24. The role of business Women in
economic development is inevitable.
Now-a-days women enter not only in
selected professions but also in
professions like trade, industry and
engineering. Women are also willing to
take up business and contribute to the
Nation's growth. There role is also
being recognized and steps are being
taken to promote women

25. THANK YOU!!!
Make the world your business destination…..