Presentation on Female entrepreneur

1. Presented by,
Ravindra Goli
FEMALE ENTREPRENEUR

2.  Born on June 7, 1975
 Daughter of film star Jitendra, and
Shobha Kapoor
 She had no interest in the
entertainment business during her
childhood.
 Did schooling from Bombay Scottish
School.Graduating from Mithibai
College in Commerce.

3.  The Director / Producer / Venture Capitalist /
Businesswoman, presently acts as the Joint Managing
Director & Creative Director of her Bombay Stock
Exchange listed – Balaji Telefilms.
Having completed over
15,000 hours of television
content since inception;
there is no single soul in this
country or for that matter in
the continent who has the
guts to compete with her.

4.  Incorporated in 1994
 Redefined the Indian television space
 Got strong start with hit show Hum Paanch
 Rose to unprecedented heights in the late 1990s and
2000s.
 First blockbuster show
"Kyunki Saas Bhi Kabhi BahuThi”

5.  Worked as an assistant model coordinator for an
advertising company for a short period of time
 Firstly developed a television software, at a cost of roughly
Rs 5 million but was not so successful
 Initial years were not so successful
 Was not taken seriously by most of the people
 Experienced writers thought she was the “brainless daughter
of a moneyed father”
 Had five to six projects ready but none of them were accepted
by the channels

6.  Felt that her initial failurecontributed a lot to
her success at a laterstage
 Was presumptuousabout the taste of the audiences
 Started watching television carefully, analyzing
each program and working out her nextproject
 Noticed the fascination of the average Indian for
large families which prompted her to make family-
oriented serials
 Most of the serials were depicted to family life of
huge traditional families

7.  Changed the preference of the audience to daily serials.
 Drawback of the weekly serial: audience loosing interest
when one episode was missed.
 Daily soaps were addictive.
 Changed the viewing habit of viewers by making 10:30pm
prime time.
 When Mihir, hero of Kyunki Saans Bhi Kabhi Bahu Thi
died as an twist to the soap, people held protest march,
discussions and also sent representatives to bring the
character back to life.

8.  Completely hands-on manager.
 As Creative head at BTL provided story ideas but
delegated to associated creative directors and executive
producers.
 Sometimes decided mannerisms of actors in the serials.
 Complete involvement with the serial for the first 50
episodes or so.
 Story inspired from real life situations and people, Ekta
catered to all tastes and communities with stories
revolving around various communities.
 Ekta’s Entrepreneurial style: blend of autocratic and
democratic.

9.  Ekta has had to face a lot of flak for her attitude and for her serials.
 FLAK ON EKTA KAPOOR’S ATTITUDE
 Ekta Kapoor was unpredictable, short temper and tantrum on the
human resources front.
 Disappeared to the character, replacing the actors in the serial
resulted in high actor turnover this made difficult to audience to
accept the change.
 The causality in the serial as killing the main actor or replacing the
actor in the KSBKBT resulted the public uprising against the
move.
 Personal issues mixing in the profession; replacing the popular
actor because of her personal reason.
 She was title as highhanded, rude brash and extremely volatile
creating more enemies than friends.

10.  Ekta Kapoor was quite generous to those who work well and
expect perfection in herself and all those who work for her
which seems highhanded but resulted phenomenally to her
success.
 She was able to gain valuable insights into the audiences‟
minds because she employed more women in her creative
team.
 She was able to gain popularity of her serials among women
viewers. She was able to show the positive light, importance
and build strong image of women in the family and society.
 She shaded light on her serials that reflected traditional Indian
beliefs.
 Real life based situation were reflected in her serials which
makes viewer to feel the sentiments.

11.  She was present in the right place at the right time and was
able to relate with the viewer choice.
 Ekta’s far-sighted business decisions also contributed to
her success.
 Most of her serials enjoyed high ratings; she stood to
benefit from this arrangement as well as control over all
aspects of production, thus improving quality.
 Weakening competition and independence on any one
channel also helped in BTL’s growth.
 Ekta also diversified her portfolio to make an ideal
combination of risk and returns as she produced
commissioned serials as well as sponsored programs.

12. ! Fingers on the audience pulse
! Focused on the target market
! Focus on budget is key to
profitability
! Focuses on her core
competencies at Balaji
! Hard working
! Outstanding vision

13.  BTL was excessively dependent on Ekta.
 Analysts felt that the formula based serials that she
made would not sustain the interest of the viewers.
 Ekta entered the film production business with
Shri Siddivinayak films.
 Kumkum’s success might indicate the beginning of
the end of BTL’s domination of family based
serials.

14. Share of balaji telefilms’s on various Channels

15. • Ekta was crowned ‘queen of
soap operas’ and ventured into
filmmaking in the late 1990s
• Was awarded with Ernst &
Young (E&Y) Startup
Entrepreneur Of The Year
award in 2001
• 6th Indian Telly Awards 2006,
Hall of Fame award for having
contributed colossally to the
Indian television industry

16. • Most Promising Entrepreneur
of the Year 2009’ by Indo-
American Society
• She was chosen to head the
Confederation of Indian
Industries' (CII)
entertainment committee

17.  Recognize the turning points & grab the opportunities
 Examine yourself & know your abilities
 Consider the problems of customers
 Be up to date
 Variability is necessary (change the taste)
 Maintain your success
 Do not bother about rumors.

18.  She should make more friends than enemies.
 Her attitude may make work done fast but she is
loosing relation with her subordinates & staffs. She
should be more aware of human resource
management for her business.
 She should know what factor is making her rivals
more stronger.

19.  The role of business Women in economic
development is inevitable.
 Now-a-days women enter not only in selected
professions but also in professions like trade, industry
and engineering.
 Women are also willing to take up business and
contribute to the Nation's growth.
 There role is also being recognized and steps are
being taken to promote women entrepreneurship.