Eight use cases of community platforms and where do someof the most successful online communities in India lie in the use case matrix

1. 1 Online communities in India Benchmarking and use case analysis of their community platforms

2. What are online communities Social platforms where people connect, engage and converse around something talk worthy ( a social object - usually a lifestyle, passion or a cause) Consist of user profile, user activities and relationships for a richer engagement Mint life Blog based community to learn smarter money management | link Pamper’s homepage Online community for parents to learn and discuss about parenting | link Care2 Community for health and green lovers to share news and activate causes| link

3. Community platforms – use cases Content creation Content curation Focus Content collaboration User connection Capability of engagement 3

4. Online communities in India for brands and marketing

5. Citizen journalism platform by IBN live Photo / video blog based community platformto facilitate user generated content 5 IBN Citizen Journalist http://cj.ibnlive.in.com/

6. Company blogs for thought leadership, opinions and news Blog based community platform to facilitate the conversation 6 Infosys Blog http://www.infosysblogs.com/

7. User Generated ‘quest’ contest where participant competed by blogging about their travel Blog based community to facilitate the blogging campaign 7 Great Driving Challenge http://www.greatdrivingchallenge.com/bloghome

8. Campaign to get best breakaway idea Content aggregation platform to facilitate aggregation of ideas 8 Official Atyachar http://www.offisialatyachaar.com

9. Lays’ user generated campaign to crowdsource new flavors Content aggregator platform to aggregate user created content 9 Lay’s your flavor http://www.yourlaysflavour.com/

10. Campaign to crowdsource the ideas to change India Content aggregation platform to aggregate ideas on the commuity 10 My Idea http://myidea.co.in/

11. Series of user generated contests Content aggregator platform built around a contest engine 11 Tata Docomo http://create.tatadocomo.com/celebrations.aspx

12. Ideation campaign for ideas around green gadgets Ideation based community platform built around a contest engine 12 Dell Go Green www.dellgogreen.com

13. Travel community built around enjoying precious moments of life and living to the fullest Social Microsite to support the campaign 13 Jiyo Life www.jiyolife.com

14. Series of disconnected campaigns to engage the youth Huge potential to make them connected in increase impact Social micrositeto run the campaign 14 Pepsi Youngistan http://www.youngistaan.com

15. Community for teenage girls to connect personal grooming, health and growing up Networking based community platform to facilitate the connect 15 Sunsilk Gang of Girls http://www.sunsilkgangofgirls.com/

17. Networking based community platform to facilitate the connect16 NDTV Social http://social.ndtv.com/home.php

18. Citizen campaign against corruption Networking based community platform to connect citizens around the social object of citizen awakening 17 Tata Tea – Jaago Re www.jaagore.com

19. Online community around a youth lifestyle Networking based community platform to connect the youth around entertainment and fun 18 Bindass www.bindass.com

20. Online travel community for interesting destinations and reviews Networking based community platform to connect the travellers 19 OK TATA BYE BYE www.oktatabyebye.com

21. Online cricket fan community Networking based community platforms to connect the fans 20 Royal Challengers http://www.royalchallengers.com/

22. Online community built around responsible drinking Networking based community platform to connect members around parties, events and happenings 21 Spiritz & more http://www.spiritzandmore.com/

23. Roadies fan’s community Networking based community platform to connect and engage the fans 22 MTV Roadies community http://mtv.in.com/roadies/index.php

24. Community for startup professionals to connect and learn about emerging opportunities Network based community platform to connect the professional 23 NASSCOM emerge community http://nasscom-emerge.groupsite.com/

25. Online communities in India for citizen activation

26. Campaign against the violent conservative activism by Indian political parties Content centric channel built over the Blogger platform 25 Pink Chaddi Campaign http://thepinkchaddicampaign.blogspot.com/

27. Feminist activation community Content centric channel built over blogger to publish campaign content 26 Blank Noise http://blog.blanknoise.org/

28. Social welfare news network. News is curated (shared) by the community Ideation based community platform to curate the most demanded news stories 27 NGO post http://ngopost.org

29. User generate campaign to report voting malpractices during elections Community platform built around a collaboration engine. (Ushahidi) 28 Vote Report http://votereport.in/

30. Microfinancing network between borrowers and lenders. Lenders collaborate to lend. Community platform built around a collaboration engine to collaborate around the financing requirements 29 Rang De http://www.rangde.org/

31. Citizen network for civic action Networking based community platform to connect residents around various local issues 30 iJanaagraha http://www.ijanaagraha.org

32. Citizen activation community Networking based community platform to connect citizens around various issues 31 Praja.in www.praja.in

33. Online communities but not just for marketing

34. Location based news network for consumer generated news on what is happening in your city Blog based community platform to log news entries 33 Osutra http://www.osutra.com/

36. Effort to integrate operations, marketing, maintenance and PR departments into the social campaign

37. Content aggregation platform to aggregate the ideas34 Bangalore Airport http://www.smilebengaluru.com/

39. Ideation based community platform to generate ideas35 Hindustan Times www.talktoht.com

41. Helps reducing support costs

42. Discussion forum to generate support related discussions36 Tata Teleservices http://www.tatateleservices.com/forums/

44. Networking based community platform to connect and engage the developers37 txtWeb http://www.txtweb.com

45. About Kuliza Kuliza is a social technology firm focused in helping companies leverage social software, community platforms, mobile and cloud computing for improving business performance, communication and customer engagement.

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