This presentation talks about the insights on social media for the purpose of Casia2014

1. Stage 1
The
Preliminary
Round
Team Name: Hashtag Pundits
Name of first member: Sangameswaran Ashwin
College Name: Indian Institute of Management, Tiruchirappalli
Name of second member: Keshav Nargunde
College Name: Indian Institute of Management, Tiruchirappalli

2. Introduction Types Present Future Businesses
Social Media is the combination of audio-visual interactive
information.
It can be as simple as asking you you to comment, or letting you
vote on an article, or asking you to review movies on flixter
Unlike traditional media , social media allows for
instantaneous feedback from the target audience.

3. Introduction Types Present Future Businesses
Social Media can be roughly classified into 6 types based on the
content they offer, and the way they get users to interact with
each other over .
Bookmarking Sites – StumbleUpon, Delicious
Microblogging Sites – Twitter , Instagram
Social Networks – Facebook, Linkedin,Myspace

4. Introduction Types Present Future Businesses
Blog and opinion sites-
Wordpress,blogger, tumblr
Social news websites –
Reddit,Digg
Video and image sharing sites –
Youtube & Soundcloud

5. Introduction Types Present Future Businesses
Active Users on Major Social Networks
The huge number of social media users
and the tremendous rate at which the
industry is growing, presents a
tremendous business opportunity that
businesses can capitalize upon.
The average time spent by an average user
every month, on social media websites has
been continuously increasing over the
years.

6. Introduction Types Present Future Businesses
Pervasiveness of social media , is set to increase in the
future , with the development of wearable technology,
which will enable users to stay constantly connected to
social networks.
Social networks will center around online content creation for
niche audiences or communities of users.
With the rise in E-commerce, social media is fast becoming a powerful
instrument to reach out to a wide consumer base
Globally, organizaitons are beginning to harness the power of big
data to identify consumer preferences.

7. Introduction Types Present Future Businesses
There are 3.9 billion accounts on social networks. This
number is set to increase by 11% in the coming years
46% of online users use social media before making a
purchase
53 % of all twitter users recommend products to
followers in their tweets.
Social Media Marketing uses social media to
connect and build relationships with potential
customers. Social media marketing is driven by
content generation by firms which translate to
value generation for the user.
70% of customers no longer had trust in
conventional marketing, and referred to online
peer reviews before making a purchase.

8. Introduction Types Present Future Businesses
Social media has created an
unprecedented level of
transparency between business
and consumers.
Businesses are constantly seeking
ways to improve their product
offerings and identifying key
incentives points for the
consumers. Similarly consumers
are providing valuable opinions
about the products and services
As a result, use of social media in
promoting business has become
more and more beneficial.

9. Introduction Types Present Future Businesses
Businesses can use Social media sites
like Instagram in order to increase
awareness about their new launches
Celebrities use micro blogging sites to
keep their fans updates about their
latest movies and activities
In recent elections, we saw politicians
using many social networking sites to
reach out to maximum voters

10. Introduction Types Present Future Businesses
Currently Social Networking is 2nd most widely used on mobile devices.
However, due to the latest advents in technology, usage of internet and social media is
poised to increase
Due to the cheaper mobile
products in emerging economies,
there is a huge increase in no. of
mobile device users.
Therefore, every social media site
has launched its own application
compatible with all mobile
operating systems.