India’s leading furniture store Urban Ladder looked to catalyse conversions by enabling customized user-friendly experiences. We achieved this with intuitive and agile mobile apps on Android, iOS and wearable gadgets. To understand our scientific approach for design and development, take a look at our case study here. This project was developed between October 2014 and June 2015

1. URBAN LADDER
Context Kuliza enables ‘smart’ experiences with mobile app for
Urban Ladder
How did re-targeting give Urban Ladder an extra portion of their revenue? Observing
that more than 40% of their conversions were taking place through their mobile
website, Urban Ladder decided to build an agile, quick and reliable mobile app that
increased conversions, focused on being user productive and transcended physical
stores and mobile website purchases. Kuliza assisted them with just that.
Technologies
ANDROID
DEVELOPMENT KIT
ANDROID
DEVELOPMENT KIT
OBJECTIVE C
VISUAL
DESIGN
USER
EXPERIENCE
BACKEND FRONTEND

2. 01 Port desktop and mobile website experiences to app
02 Create user-friendly experiences with customization
03 Optimize app to work seamlessly on Android, iOs and wearable devices
04 Integrate features to enhance the mobile experience
“
It’s great to work with an organization that responds with amazing app design and
development. Having an admirable expertise in seamless app integration with
existing web services and the E-commerce arena, Kuliza definitely inspires trust
and confidence in their clients. I wholeheartedly recommend this talented team.
”Sudhanva Rao
Product Manager, Urban Ladder
Objectives

3. Challenges Problem:
Brand required to cater to an
expanded addressable market
Fix:
Optimizing experience for iOS,
Android and wearable devices
Problem:
40% of purchases took place
through the mobile website
Fix:
Port desktop and mobile website
experiences to mobile apps
Problem:
Up-to-date user functionality and
content integration
Fix:
Intuitive design that is agile and more
customized to user expectations
Problem:
Deliver features to enhance mobile
experience not available on websites
Fix:
A push button notification facilitated
instant updates on new products, offers

4. Result 500k
INSTALLS
4+RATINGS ON
PLAYSTORE
The rules were different from when it came to mobile applications. The process
called for a reliable, convenient solution that ensures productivity and simultaneously
provides users with a good experience as well. This called for insights into user
interface, simplicity in design and reliability.
01
MOBILE WEBSITE REVIEW
The initial steps involved not just the scope of the app, but also focused on porting
the precise features of the website to the app as well. We identified that while more
than 40% of users used the mobile website for purchases, this did not necessarily
indicate immediate purchase. The app called for an intuitive design that was agile and
more customized to user expectations. Currently new product releases reached the
customer via e-mail. This did not ensure maximum reach.
02
INTERFACE DESIGN
The interface design was realized keeping Urban Ladder’s requirements in mind. This
included customizing the design to ensure great user experience without compromising
on functionality. A push button notification was added to the design to facilitate instant
updates on new products and offers, amongst others. Android and iOS compatibility also
enabled the app to run on a much larger set of mobile devices and have an expanded
target audience.
03
APP IMPLEMENTATION & QA
Developers worked to create the initial version of the app on both iOS and Android
platforms keeping the requirements in mind. Once this was set, the next step was
to resolve bugs and pop-ups that may affect the functionality of the app. This is an
important step when developing mobile apps, which require high stability and usability.
04
BETA TRIALS
A control group offered feedback and suggestions to ensure the app experience
resulted in a successful launch. The development team considered these and adjusted
the app to accommodate relevant feedback.
05
UPLOADED TO GOOGLE PLAY AND APP STORE
Once uploaded, the app was available to all customers on the App and Play stores.
While Version 1.0 included basic account details, Version 1.1 included account and
some additional features.
Solution