Powerpoint presentation on marketing topic - social media Assignment due June 20, 2021

1. SOCIAL MEDIA
How organizations use social media to market their goods and services

2. What is Social Media?
Social Media:
◦ Interactive forms of media that allow users to interact with
and publish to each other, generally by means of the internet.

3. Engagement in Social Media
◦ Some of the largest and most venerable business firms have established
a marketing presence in social media
Marketers must:
1. Excite customers with relevant offers
2. Educate customers about the offer
3. Help customers experience products
4. Give customers an opportunity to engage

4. Engagement in Social Media cont.
The Wheel of Social Media highlights 5 factors that focus on social
media in driving engagement:
1. The information effect
2. Connected effect
3. The Network effect
4. The Dynamic effect
5. The Timeliness effect

5. Engagement in Social Media cont.
Firms engage with customers through social and mobile media using
a 3-step process:
1. They listen to the customer
- Using techniques like sentiment analysis
2. They analyze the data collected in the first step
- Using metrics like bounce rate, click paths, and conversion rates.
3. They use this information to develop tactics to engage their
customers

6. Social Media Promotion
Users of social media promote themselves or their products and
services by using:
◦ Social Networking sites: Facebook, LinkedIn
◦ Media-sharing sites: YouTube, Instagram
◦ Thought-sharing sites: Blogs, Twitter

7. Social Media & Customers
Seven basic customer motivations:
1. ”Me Time”
2. Socialize
3. Shop
4. Accomplish
5. Prepare
6. Discover
7. Self-express

8. Social Media & Customers
When choosing how to charge for apps, firms have 4 options:
1. Ad-supported
2. Freemium
3. Paid apps
4. Paid apps with in-app purchases

9. Facebook, Twitter & YouTube
◦ A key component to social media are the social networking
sites that allow people to share information in a virtual
community.

10. Facebook
The best-known and most popular social media tool is Facebook
◦ If Facebook were a country, it would be the third largest country in the
world behind only China and India
◦ Facebook is at the center of their social media strategy

11. Twitter
One of the fastest growing and most popular social networking sites
is Twitter.
◦ The 140-character limit is what makes Twitter a great tool to microblog
and to follow other postings.
◦ Twitter has millions of people that make up the “Twitterverse”.

12. YouTube
YouTube is the #2 search engine used worldwide right after Google.
◦ People search YouTube for things ranging from TV shows to “how to”
videos and everything in between
◦ Influencers use YouTube to sell and bright product knowledge to their
viewers
◦ Marketers send products to YouTube influencers (video makers) to
promote their company's goods and services which allows for a
personal review.

13. Social Media on the rise
The future of social media will only grow and as a new
generation rises, we will most likely see new apps, blogs, and
YouTube channels evolve as time goes on. Allowing for
marketers to have a greater range of meeting customers’
needs.