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How to build online communities v4


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How to build engaging online communities

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How to build online communities v4

  1. 1. How to build online communities? <ul><li>February 2011 </li></ul>
  2. 2. What is an online community?
  3. 3. Online Communities Social platforms where people connect, engage and converse around something talk worthy ( a social object - usually a lifestyle, passion or a cause) Consist of user profile, user activities and relationships for a richer engagement Mint life Blog based community to learn smarter money management | link Pamper’s homepage Online community for parents to learn and discuss about parenting | link Care2 Community for health and green lovers to share news and activate causes | link
  4. 4. How online communities impact businesses
  5. 5. <ul><li>Tata Tea | Beverages </li></ul><ul><li>Citizen activist community focused on ‘awakening Indians’ and bring change </li></ul><ul><li>6.5 M registrations for first phase. Boosted Tata Tea sales and helped reach turnover of INR 4,800 crore | link </li></ul>Create Engaging Marketing Campaigns
  6. 6. <ul><li>Vodafone | Telecom </li></ul><ul><li>Help reduce supports costs on calls and customer care as members help solve each other’s queries </li></ul>Enable User Collaboration
  7. 7. <ul><li>P&G – Always | FMCG </li></ul><ul><li>Online communities for girls built around ‘Growing up’ </li></ul><ul><li>Conversations around lifestyle and health </li></ul><ul><li>P&G gets a focused platform for promos </li></ul>Connect Customers, Partners & Employees
  8. 8. <ul><li>Starbucks | Coffee Retail </li></ul><ul><li>Consumer community to crowd-source best ideas to improve Starbucks </li></ul><ul><li>70,000 ideas in the first year of launch </li></ul>Collective Customer Intelligence
  9. 9. Making Communities Engaging
  10. 10. Tools to Increase Engagement on Communities Interested 1. Defining Social Object 2. Designing sign - ups 3. Home page UX 4. Creating Conversation channels 5. Content sharing tools Tools that enable online communities to convert interested users to engaged users
  11. 11. Engaged 6. Content creation tools 8. Activity streams 9. User profiles 10. Reputation systems 7. Content Collaboration tools Tools that enable online communities to convert interested users to engaged users Tools to Increase Engagement on Communities
  12. 12. <ul><li>Pepsi | Beverages </li></ul><ul><li>Pepsi refresh project </li></ul><ul><li>Conversations occur around ideas to refresh the world and bring positive impact on the community </li></ul>Connect Your Community
  13. 13. <ul><li>Netflix | Online TV </li></ul><ul><li>Level 1: Elevator pitch about the product </li></ul><ul><li>Level 2: Learn more through relevant links </li></ul><ul><li>Level 3: Easy sign-up </li></ul>Level 1 Level 1 Level 3 Design Sign-Ups
  14. 14. <ul><li>Dell | IT Hardware </li></ul><ul><li>Clear mapping to communicate community usage on the homepage </li></ul>Designing UX
  15. 15. <ul><li>Nokia | Mobile </li></ul><ul><li>Video and text blogs where experts and thought leaders talk about the future of mobile and communication technology </li></ul>Expert Driven Communities
  16. 16. <ul><li>Benetton | Apparel </li></ul><ul><li>Contest to hunt models for next Benetton campaign </li></ul><ul><li>Profiles integrated with curation tools like comments and sharing widgets </li></ul>Content Sharing & Curation Tools
  17. 17. <ul><li> | Non-Profit </li></ul><ul><li>Tools for people to create their own petitions and get community support </li></ul>Content Creation
  18. 18. <ul><li>Kiva | Microfinance </li></ul><ul><li>Micro financing community to fund field projects </li></ul><ul><li>Collaborative architecture to allow members jointly fund projects </li></ul>Collaboration Tools
  19. 19. <ul><li>Ideo | Design Firm </li></ul><ul><li>Open Ideo project: Community driven project to design for social good </li></ul><ul><li>User activity streams to show the latest happenings inside community </li></ul>User Activity Streams
  20. 20. <ul><li>Current | Consumer </li></ul><ul><li>Generated Media </li></ul><ul><li>Viewer contributed television channel </li></ul><ul><li>Rich user profiles to include user, activities, info and contributions </li></ul>User Profiles
  21. 21. <ul><li>Intel | Microprocessors </li></ul><ul><li>Developer community for Intel software developers </li></ul><ul><li>Reputation system to reward valuable developers </li></ul>Reputation System
  22. 22. <ul><li>Dell | Hardware </li></ul><ul><li>Contest to fund best social innovation ideas </li></ul><ul><li>Contest engine to feed idea entries and vote upon ideas </li></ul>Contest Engines
  23. 23. About Kuliza
  24. 24. Kuliza is a social technology firm  focused in helping companies leverage social software, community platforms, mobile and cloud computing  for improving business performance, communication and customer engagement. About Kuliza
  25. 25. Kuliza’s Services Service Deliverables Social Technology Advisory Social Technology Implementation Social Technology Support Design and build Social platforms, tools and software. ZaSocial Services can be broadly categorized as: <ul><ul><li>Online communities </li></ul></ul>Design and build online communities to connect customers, partners and employees; trigger engagement and build relationships <ul><ul><li>Social Commerce </li></ul></ul>Design and build / revamp social commerce platforms and tools for making purchase experience more engaging and satisfying for your customers <ul><ul><li>Social Apps </li></ul></ul>Design and build social apps on Social Platforms like Facebook <ul><ul><li>Social CRM </li></ul></ul>Build Social CRM tools to extend CRM solutions to Social Web Mobile app design and development services for iOS and Android Ensure a hassle free infrastructure that can sustain your changing infrastructure needs
  26. 26. Ask Us How To Build Online Communities! | | @kuliza [email_address] @abha_arora