This document presents a marketing plan for British clothing brand Reiss to enter the Dutch market. It proposes opening 3 stores in major cities like Amsterdam, Rotterdam, and The Hague within 3 years. The plan aims to increase international sales by 25% and achieve an 8% internal rate of return. It identifies Reiss' target customer as fashionable middle to high class individuals. A key strategy is an "Augmented Shopping Experience" using innovations like a personal shopper and events combining fashion and art. Contingency plans include expanding to Poland if the Dutch market proves incompatible or unprofitable due to high competition or economic downturn.