1. MilitanoAntonioGiuseppe
Professional profile
Accomplished international marketing and business development professional with an exceptional record
of achievement in sales,promotion and brand management of FMCG in Italy ,Europe ,Mediterranean Middle
East.Areas of expertise include:
 Strategic business planning,budgeting and P&L management,and team leadership.
Skilled at developing cross-cultural partnerships,sales and marketing infrastructures and
distribution channels that yield high returns.
 Creation of global brands…strengths in penetrating new markets within diverse cultures and
creating demand for products.
 Able to quickly identify and capitalize on new market opportunities and emerging business
trends.
 Excellent market research and intelligent gathering skills.
 Turnaround specialist ability to effect positive change,build effective sales team,and manage
multiple field operations.
 High level of integrity and professional ethics;leads by personal example.
 Fluency in English
Highly results-oriented.Keen ability to envision,design and execute innovative sales and marketing initiatives
to drive growth and achieve critical business objectives.
Professional Experience
9/2004 –to present
Bp Spa Cornaredo (Mi)
Retail & Intermediaries Sales Channels Mgr
Italy
1/1995 to1997
Burmah Castrol International (Mi)
Sales Mgr Retail
Migrate the Hyper Mass Market distribution from J.Wax indirect distributor to Castrol direct sales organization
aiming to help the Italian Retail business to penetrate and develope Castrol lubricant products in the Mass Market
channel.
Highlight
Built Castrol into a highly and profitable enterprise within in three years with total sales in excess of 5 million € .
Gained a 20 % market share for motorcycle product
Captured 95 % channels distribution

2. 1997 to 5/1999
Burmah Castrol International
Southern Europe Retail SBU Sales & Mktg Mgr (Mi)
Developed business Retail in Italy,Greece,Slovenia,Croatia,Bulgaria,
Initiated and planned the building of a major distribution channels in the countries
Highlight
Built sales and distribution through distributors positioned the Castrol brand as the most profitable brand in the
mass market and Accessories and spear parts channels.
6/1999 – to 2004
GUABER SPA (Bo)
Sales & Mktg Director Export
Developed EXPORT House hold,Personal care,Profumes,Plant care,Car care in the world
Initiated and planned the building of a major distribution network and eventual establishment of a substantial market
presence of Guaber Group in the world
Highlight
Penetrated new market distribution through Distributors on Europe Lithuania,Estonia,Latvia,Ucraina,Russia
UK,Finland,Norway,Albania
Acquisition of Insecticide Brand in South Africa,Share part with Hungherian distributor (20%),Share part in Uk with
Selective profumes Company (40%),implementation study to acquire companies in
Croatia,Poland,Portugal,acquisition in Spain.
Education
 High school (1976)
Courses
 Behaviour Management course 1°-2°level Studio Meta (94-95)
 Management Course Learning system (1997)
 SDA Bocconi International Strategic Management Prof.Invernizzi (1998)
 Cranfield School of Management Core Competencies Exercise (1999)
 Behaviour Management course Studio GOI (1999 )
Additional information
Married,2 children
Autorizzo a trattare i dati personali ai sensi della legge N°675 del 31/12/1996.