Colum, thank you for the overview of Aventi Technologies and the services you provide. I appreciate you taking the time to share the details. Please let me know if there are any other ways my organization could potentially benefit from partnering with Aventi. I will be sure to review all the information carefully.

1. Strategic Outsourced International Sales and Marketing Services in the
Global FinTech Ecosystem.
STA RT
www.aventitechnologies.com
FOUNDATION. GROWTH. HANDOVER

2. WHAT WE DO
Aventi Technologies provides sales and marketing
services to FinTech companies in the payments
industry seeking to expand their sales and marketing
presence globally.
Our mission is to support our clients by
establishing a sustainable and profitable presence
internationally by driving revenue through cost
effective and innovation sales and marketing
strategies.”
OUR MISSION
– We bring together technology and innovation experience
to implement new payments infrastructures.
– We offer the right expertise to help you develop the products and
services essential to grow in a highly competitive economy.
– We help you transform your innovation performance for long-term
success by combining our technology knowledge with our expertise
in strategy creation, product and technology development
processes, and organisational development.

3. Founded in 2009 in Ireland with an international footprint
ABOUT AVENTI
Delivering sales and marketing services to FinTech organisations, technology
consulting and investment support
Independent Software Vendor (ISV), in-house software development & consultancy
in the payments industry focusing on mobile security, cyber security, behavioral
analytics and fraud
Global presence via partners and resellers in UK, Ireland, Europe, Middle East &
Africa and Asia Pacific
Key partnerships with blue chip industry partners
Our partner platforms integrate with the world’s leading financial institutions
Top banks, MTOs and Telcos use our partner platforms

4. THE AVENTI PAYMENTS ECOSYSTEM FOR GROWTH
Investors
Card
Schemes
Issuers &
Acquirers
Technology
Vendors
Inspiring
Growth
ISO’s, PSP’s
MSP’s
Financial
Services
Sector

5. OUR SOLUTIONS FOCUS
DATA & SECURITY
Authentication, Biometrics, Data Security
Real-time Fraud Prevention Technologies
2 Factor Authentication
PCI Merchant Compliance
IDENTIFY HIGH POTENTIAL START-UPS
Including Payments,
Security & Smartphone Technology
SMARTPHONE TECHNOLOGY
Applications, Alerts and Notification,
Mobile Security, Mobile Money
PAYMENTS
Remittance Money Transfer, Loyalty,
Payment Services, Payment Gateways.

6. GLOBAL REACH IN A GLOBAL MARKETPLACE
We work with Clients and Partners in multiple locations globally.
GEOGRAPHICAL REACH
UK / Ireland
Western Europe
Central & Eastern Europe
Middle East
Africa
South & South East Asia
Australia
REPRESENTATIVE OFFICES
London, Dublin, Madrid,
Manila, Singapore, Palo Alto
PARTNERS ALSO BASED IN
Cairo, Dubai, Delhi,
Johannesburg, Frankfurt,
Manila.

7. SOME OF OUR CLIENTS

8. SOME FINANCIAL SERVICES CLIENTS WHO OUR CONSULTANTS HAVE WORKED WITH
We work with Clients and Partners in multiple locations globally.
GEOGRAPHICAL REACH
Egypt
UAE
Bahrain
Kuwait
Lebanon
Saudi Arabia
UK
Ireland
Spain
Holland
Italy
Turkey
Russia (CIS)
Ukraine
Poland
Croatia
Serbia
USA
Arab African International , Bank Misr , National Bank of Egypt
Emirates Bank, NBAD
National Bank of Bahrain, Al Khaleej , BBK
KBB
CCS
ANB, SSAB, Al Rajhi, Saudi British Bank, New Royal Family Bank- Al Inma
First Data Merchant Services, Lloyds Cardnet, Barclays, Global Payments, Worldpay, TSYS CardTech.
Bank of Ireland , AIB Merchant Services, GRT, Bluenote Technologies, Nomos Software, AVISO, Actus Mobile
BBVA, Banco Santander, La Caixa, SSB, euroRed
CCV, KLM, Coster, European Merchant Services
BNLP Positivity
Yapi Kredi Bank, EGE Bank, Turk Ticaret, Citibank, Kent Bank, Pamuk Bank, Seker Bank
Nadra Bank, Exim Bank, FUIB, First Ukranian, Credit Dynper
GEMoney
Bank Zachodny
Konix,
Mellon Transaction Services
Worldpay, Veracity PS, Modern Commerce, CBK, Global Risk Technologies.

9. SOME OF OUR SOLUTION PARTNERS

10. PROBLEMS IN INTERNATIONAL EXPANSION
Consider the AVENTI TECHNOLOGIES DIRECT model as a very
low risk-low cost way to expand internationally

11. With the increased overseas demand for innovative technology and services, you will be challenged with gaining
access to international prospects or successfully completing international sales BECAUSE
– Do you have the time, resources, and/or knowledge required to create and launch an effective
overseas sales strategy
– Do you know the language barriers, culture and access to the right in-country relationships and
networks
– Do you know the real cost of entry into international markets
– Are you aware of international issues such as Terrorism, Infrastructure, Trade Mission Benefits, Due
Diligence ,Distributors, Credit Risk, Political, Getting Paid
PROBLEMS IN INTERNATIONAL EXPANSION
TOO MANY UNKNOWNS

12. OUR GOAL
Be successful by making our clients successful. Like our goal, Our engagement
process is simple.

13. THE AVENTI SALES & MARKETING PROGRAMME
INITIAL STRATEGIC
WORKSHOP
SET MESSAGING SCALE-FOR-WORLD
LEAD GENERATION
SOCIAL MEDIA
MANAGEMENT
SALES MENTORING

14. SOLUTIONS FOR INWARD BOUND ORGANISATIONS
Aventi Technologies is the solution for Internationally bound technology companies who are challenged with
gaining access to international prospects or successfully completing international sales transactions.
Providing pre-planning and research support, market entry strategy design, and
the creation of marketing material
Managing all international sales activities using in-country sales reps who
understand the local sales culture with strong networking relationships
Supporting the sales transaction and subsequent project delivery with
experienced personnel

15. Efficient Lead Generation. Through the use of a comprehensive range of sales and marketing technology
we create opportunities for face-to-face interaction and capture usable information that results in
qualified sales leads.
WHAT WE BRING TO YOUR ORGANISATION
Sales and marketing support in the payments industry leading to sales success.
The ability to promote next generation payments infrastructure taking client’s with a high degree of
future technology based solutions into new markets
A head start on new markets through extensive contacts and successes over 30 years
Proven experience with sales of mission critical solutions into top global, international and national
financial institutions.
Strong sales leadership and business development capabilities which shorten the sales cycle.

16. THE COMMUNICATIONS AND STRATEGY
WORKSHOP
Agree objectives, targets and develop the key messages that will set you apart from
your competitors globally.
– Build the template for your plan and global communications
– Agree tactics for a structured sales & marketing campaigns
– Review opportunities and business objectives for a specific period of time

17. THE COMMUNICATIONS AND STRATEGY
WORKSHOP
Assess the performance environment
– Review existing sales and marketing collateral
– Research the industry market
– Interview executives and management
– Survey the sales force
– Survey clients

18. EVALUATE ORGANISATIONAL
DESIGN
Evaluate Organizational Design
– Evaluate the sales structure
– Understand the value chain
– Evaluate the sales channel
– Evaluate the processes and tools available

19. CONDUCT COMPETITIVE
ANALYSIS
CONDUCT COMPETITIVE ANALYSIS
– Who are the competition?
– Why are they successful or not?
– Who are their clients?
– What are their buying personas?
– Do we know their pricing strategies.
– How to link sales strategy to competitive response?

20. DEVELOP A ROAD
MAP
DESIGN
Research and define the marketplace,
strategies and measures of success
SOP
Systems, processes and
communications are Standard
Operating Procedure
BUILD
Develop the systems, processes and
communications that drive results
MOMENTUM
Implement and execute defined
strategies
SUCCESS
Strategies successfully executed and
creating measurable results

21. THE SEQUENCE OF
DRIVER INITIATIVES
DESIGN
– Sales strategy
– Account segmentation
– Channels management
– Sizing and structure
SOP
– Sales Performance Management
BUILD
– Key account management
– Talent management
– Sales process
– Territory design, targets and
compensation planning
MOMENTUM
– Key account management
– Talent management
– Sales process
– Territory design, targets and
compensation planning
SUCCESS
– Key account management
– Sales management

22. HOW WE CAN SUPPORT MARKETING, PR &
COMMUNICATION
Marketing, PR & Communication Services
– Communications campaign strategy and
planning
– Messaging workshop and messaging
framework document
– Integrated social media campaign –
planning and execution
– Press Releases- copy writing and
production
– Case Studies – copy writing and design
– Thought leadership and opinion articles
– Whitepapers, research, copywriting, design
and publication
– Production and maintenance of an annual
global forward features calendar
– Media outreach campaign – verbal, written
and social media communication
– Media distribution – i.e. press releases,
case study, opinion articles
– Media tour – face to face introductions to
key media titles
– Telephone media briefings
– Analyst relations campaigns
– Weekly media scanning, including relevant
industry news, competitor activity and
coverage reports
– Media training and interview techniques
– Awards entry and submission
– Annual industry calendar and submission
got speaking slots
– Presentation production
– On-line presence – Wikipedia, LinkedIn,
Twitter, Facebook etc.
– Event planning and management
– Full time press office
– Market collateral design and production

23. SELECTED PARTNER MEDIA CONTACTS

24. NEXT STEPS

25. Contact:
Aventi Technologies Limited
Pembroke Hall
38-39, Fitzwilliam Square,
Dublin, Ireland.
Colum Rafferty, CEO.
Colum.rafferty@aventitechnologies.com
Phone: +353 (0)1 6401884
Mobile: + 353 (0) 87 7887887