Senior .Category Manager

1. Ahmed Farouk Labeb
Mobile:+9715 22974634
Email: a7med_farouk@hotmail.com
Summary
 I am lucky enough to work at Souq.com over 4 years the largest
E-commerceplatform in GCC as senior category manger with
demonstrated leadership in strategic planning and product
development.
 12+ years of experience in :
E-Commerce,Technology,Mobiles & Accessories,Electronics,Audio
engineering
 Sports industry, working for premier brands like Adidas, Reebok,
Nike Speedo,York, kettler, Hammer, Successful developedand
managed in Kuwait and currently UAE Dubai
Specialties:
E-Commerce

2. Sports & Outdoor
Food Supplements
Retail, sales, Purchasing, Marketing, Promotions,sourcing
Technology,Mobiles & Accessories,Electronics, Audio,spare parts
Supply Chain & Logistics & warehousing
PROFESSIONAL EXPERIENCE
Souq.com UAE Senior .Category Manager (Sports and outdoors)March
2016 till present
Some of the exciting achievements over the past 3 months - Business Growth of 40%
since April
Souq.com Kuwait Senior .Category Manager (Sports and outdoors & Food
Supplements)January 2014 till March 2016
Souq.com Kuwait CategoryManager (Sports and outdoors & Food
Supplements)January 2013 till January 2014
Souq.com Kuwait Purchasing Manager (All categories listed on souq.com)
May 2012 till January 2013
Major duties and responsibilities:
 Expanding the market place and the number of retailers on souq.com Kuwait
 Increasing the number of listings and offers of sports & outdoor & food
supplements Categories
 Maintaining and developing the business of existing suppliers and retailers in
terms of goods, products and services offered to souq.com registered customers
 Planning the Deal of the Day Program in Kuwait in terms of the variety of offers
and promotions at the best costs and the best selling prices.
 Marketing the major brands carried by souq.com through the web using Google,
Facebook and on-line marketing tools.

3.  Coordinating the relation between souq.com logistics and finance with the
different supplier to make sure souq.com customers get their purchases on time
 Managing and Planning the Deal of the Day Program in coordination with
products specialists, suppliers and sellers
 Making sure that given offers are competitive, unique and with premium quality
 Analyze market information; follow new developments, trends in order to be
update on the existing situation on the market
 Visit and cooperate with Warehouse, Customer Service & Procurement
Departments for product availability, shrinkage reduction and Customers
complains
 Develop and control all promotional activities with the Merchandising & Marketing
team to create competitive image and ensure that it reaches target customers in
a cost effective manner
 Recruit, train, develop and manage a small buying team that comprises of
Assistant Category Managers and other supporting staff
 Keep a smooth & deep cooperation between my buying team in connection with
suppliers, assortment, and dealing with re-consignment
 Communicate with Procurement & Logistics Department to secure high level of
Fulfilment
March 2010 till December 2011
Product Manager in WB Technologies (blink.com.kw)
 Complete Product Management of the following Brands.
 EDNET– ELECOM –EVERON– NU –Extreme – Maxtec – TravelPac including all
foreign purchase & procurement with the direct involvement in all the process
starts from basic producer to the final customer.
 Attended different training sessions inside and outside Kuwait for relevant and
non-relevant products and venders.
 Responsible to finalize the deals with major power retailers in Kuwait (Sultan
Center, Carrefour, Eureka, LuLu Hyper Market, Virgin Megastores and others)
 Responsible for the development of channel partners.
 Responsible for Market research and identifying potential clients.

4.  Research and analyze marketing strategies and promotional schemes of the
competitors.
 Perform Strengths, Weakness, Opportunities and Threats analysis on WB
Products in the Kuwait market.
 Organize and attend product promotion events and exhibitions
 Assist in preparation of long term marketing plans and strategies, by generating
relevant reports and preparing sales forecasts.
 Responsible for managing RMA procedure for the relevant products.
 Build Business Development for the company and introduce and evaluate the
market leaders in IT technology.
April 2008 till September 2010
Showroom head section in Virgin Mega Store Marina Mall Kuwait
 Responsible for the technology section laptops, Mobiles ,Cameras ,Accessories
 Generating inventory report on weekly basis
 Managing 4 sellers working in the section and arranging the shifts
January 2005 till January 2008
Audio engineer in M2 Studio
 Composed and arranged music for the Egyptian TV Channels such as
Promotions for Kids and Family Channel
Sound tracks for documentary Movie
Introductions for light programs
February 1999 till November 2004
Showroom assistant Manager Al Nasser world Auto Spare parts
 Analyze sales, expenses and inventory on monthly basis to achieve goals of
profit.
 Provide technical assistance to the employees.
 Ensure timely turnaround of parts.

5.  Monitor and supervise the daily reports and sales productivity
 Develop sales promotions for automobile
 Supervise the stock order procedures
 Ensures the high level of quality service is provided to internal and outside
dealership customers
 Ensure customer satisfaction
Education: Bachelor of Education:
1993 – 1997 Helwan University
Bachelor of Commerce, Cairo University
ComputerSkills:
ERP software
PRE software
Analytic- Phoenix software
Ops- Back office
Siebel communication software.
IMS software.
Aswaq software.
protools software.
Professional Skills in computer applications: (Excel, Word, Power Point)
Internal Course: Inventory Analysis, Financial Planning, Sales Forecasting and
Trends, Merchandising Strategies, Basic Management
Languages: Arabic: Mother tongue.
English: very Good
Personal Data
Address: UAE Dubai, sports city, Elite 5/ floor 4,flat 414
Marital status: Married
Nationality: Egyptian

6. I am currently based in Dubai, UAE and hold dual residencies in Kuwait and UAE
Driving License is available
Linkedin Profile: Ahmed farouk labeb
References Available Upon Request