This document describes the e-Mamta project in Gujarat, India, which aims to track pregnant mothers and children to reduce infant and maternal mortality rates. The key points are: 1. e-Mamta is an online system that registers individuals, tracks health services delivered, and sends SMS alerts to beneficiaries and providers. 2. It generates work plans for frontline workers based on population data to improve service coverage. 3. The system covers Gujarat's entire population, with a focus on rural, urban slum, and slum-like areas. It integrates with other health programs and aims to create a complete individual health record.

1. Presented By:
E-Governance Assignment
YEAR: 2012-14
KIIT SCHOOL OF RURAL MANAGEMENT, BHUBANESWAR

2. 1.Introduction
2.Background
3.Features
4.Technology
5.Benefits
6.Services
7.Impact of the project
8.Future Plans

3. Introduction
1. Challenges: Reduction of Infant Mortality Rate (IMR) and
Maternal Mortality Ratio (MMR)
2. Priority area: Tracking of Pregnant mothers and children and
providing effective Healthcare services to this group.
3. This in turn can have a large impact on reducing IMR and MMR.
4. Initiative: Health and Family Welfare Department of the
Government of Gujarat.
5. Collaboration with: National Information Centre (NIC)
6. Expansion: Conceptualized and developed by Gujarat first time
and the Government of India has adopted the system for
replication in all the other States of India.
7. population Coverage: Entire population of Gujarat with special
emphasis on rural, urban slum and slum like population.

4. E-Mamta: Services
1. Registering individual pregnant mothers,
2. Individual children in the age group 0-6
3. Adolescents along with their full details to ensure
complete service delivery
4. Ante Natal Care(ANC),
5. Child birth,
6. Post Natal Care(PNC),
7. Immunization,
8. Nutrition and adolescent services
9. To track the left outs of these services

5. Background
1. An online name based tracking system provides denominator
based Work Plans.
2. This management tool thus generated works towards realizing
priority issues in Health laid in the Millennium development goals,
Swarnim Gujarat goals and the goals of NRHM.
District Family
Health Survey
Mother &
Child
Registration
Service
Delivery & Left
out Tracking
Monthly Work
plans for
Grassroots
Workers

6. E-Mamta: Phases
1. Detailed work plans prepared at Sub Centers and given to ASHA/FHW to
provide due services to beneficiaries.
2. The details of services provided to the mothers and children for
ANC, immunization, PNC, nutrition are recorded in E-Mamta at the
PHC/village level to identify the gaps in the continuum of care.
3. SMS alerts will be sent to the beneficiaries/health workers/ District and
Block level authorities to monitor the services that fall due.
4. The incentives paid to various community based health workers can be
monitored.
5. In accordance with the Family based approach, the information could be
integrated with data from School Health, ICDS, Education and give us a
holistic picture on individuals regarding Health, Education and Nutrition
6. The facility based HMIS reports will be generated through E – Mamta by
aggregation of services.

7. Features
1. No duplication of registration
2. SMS alerts to beneficiaries and service providers
3. Integration with the HMIS and automatic generation of
various reports & registers through aggregation.
4. Search on several parameters like Name, Village name,
Ration card number, mobile number, Health Id, Family Id,
RSBY card number, BPL card number, UID.
5. Unique Id (Aadhar) Compatible.
6. Records, e details of various incentives paid to all cadres of
health workers
7. Individual records for the benefits of JSY, BSY and CY
schemes.

8. 1. Data base of all service providers and communication platform.
2. Dash Board to give a brief overview of Data entry, Deliveries,
Immunization services, Maternal and Infant deaths. Detail analysis of
data.
3. Notice Board for communication.
4. Citizen centric features like Immunization Records, Child Growth Charts
etc.
5. Works on GSWAN as well as on any internet connection reachable through
data card /wi-fi/ broadband.
6. Complete life cycle approach: Data of an individual is recorded form Birth
to Death.
7. Incorporation of work plans for grass root level functionaries for clear
understanding of targeted beneficiaries.
8. Resolves the migration/ transfer issues in service delivery through
provision of Unique Id to individuals.
Features….Cont…

9. Technology
The Software:
The application is web based accessed by a unique ID through
broadband, wifi, data card anywhere in place and time on
(1) http://e-mamta.guj.nic.in/.
(2) http://mcr.guj.nic.in
(3) http://emamtademo. guj.nic.in/
Hardware:
1. The application had minimal requirements for roll out in the Public
Rural Health set up.
2. The physical pre requisites, a computer and an internet
connection at the Primary Health Centre (PHC), already existed in
the set up.
3. Manpower requirements were a data entry operator who is a
regular employee at the PHC.
4. Other operational activities like trainings, fields’ surveys were
carried out by regular staff.

10. e-Mamta: Conceptual Framework
Enabling Good Governance through Use of ICT:
The emergence of Information and Communications Technology (ICT) has
provided:
1. Means for faster and better communication,
2. Efficient storage,
3. Retrieval and processing of data and
4. Exchange and utilization of information to its users
As governments are concerned, the coming together of computerization and
internet connectivity/web-enablement in e-Mamta with process re-engineering is:
1. Promises faster and better processing of information
2. Leading to speedier
3. Qualitatively better decision making,
4. Greater reach and accountability,
5. Better utilization of resources and
6. Overall good governance

11. ‘e-Mamta’ is basically the e-Governance application of Information
and Communications Technology to the processes of Government
functioning in order to bring about
‘Simple, Moral, Accountable, Responsive and Transparent’
(SMART) governance.
e-Mamta: e-Government or e-Governance
This would generally involve the use of ICTs by government agencies
for any or all of the following reasons:
(a) Exchange of information with citizens, businesses or other
government departments
(b) Speedier and more efficient delivery of public services
(c) Improving internal efficiency
(d) Reducing costs / increasing revenue
(e) Re-structuring of administrative processes and
(f) Improving quality of services.

12. Stages of e-Governance in e-Mamta
Computeriz
ations
Networking
On-line
presence
On-line
interactivity
G2C (Government to Citizens) –
1. An interface is created between the government and citizens
2. To benefit from efficient delivery of a large range of public services. This expands the
availability and accessibility of public services on the one hand and improves the
quality of services on the other.
3. It gives citizens the choice of when to interact with the government (e.g. 24 hours a
day, 7 days a week),
4. From where to interact with the government (e.g. service centre, unattended kiosk or
from one’s home/workplace) and
5. How to interact with the government (e.g. through internet, fax, telephone, email,
sms, face-to-face, etc).
6. The primary purpose is to make government, citizen-friendly.
Interactions in e-Mamta

13. Benefits
1. Simplicity, efficiency and accountability in the government
2. Expanded reach of governance
3. Better access to information and quality services for citizens
4. Unique ID based online family health data base covering the entire rural, urban
slum and slum like population.
5. 100% tracking for complete health services
6. Reduction in the work of field level health workers as they have not to prepare
reports and keep various records
7. Improved inventory management and financial management of the health
programmes.
8. Capturing data in case of migration.
9. Better data analysis for preparation of Block/District health action plans and
State PIPs with realistic/accurate
10. denominators.
11. Basis for ICDS, Primary education, ration card, Adolescent health, school health
etc.

14. Impact of the project
A) Improving reach (for example, providing market reach in
a new area):
1. Largely intra governmental, E-Mamta improves on the accuracy of
Information thus enabling information based Public health planning.
2. Improved service uptake: Short message service alerts to the
beneficiaries’ namely pregnant woman, children, and adolescents for their
due services seals the gap of service uptake by the Public.
3. Improved service providence: Work plans generated on the accurate name
based data assists the grass root level worker in comprehensive service
delivery.
4. Left out tracking: This was not possible earlier but has now been made
possible through denominator based work plans.
B) Time Saving
C) Cost Saving

16. 1. Use of Mobile based technology for more efficient
implementation
2. Integration with all National Programmes
3. Complete Health Record
4. Access to private Healthcare providers
5. Integration with E-Sewa and E-Gram
6. Basis for ICDS, Primary Education, School Health
Programme.
Future Plans

17. Screenshot