The document discusses the concept of ego from psychological and social perspectives. It defines ego as a matter of pride rather than self-respect, referring to Freud's theory that the ego is the component of personality representing conscious decision making. The document contrasts healthy self-esteem with ego, using examples to show how ego can motivate impulsive or attention-seeking behaviors when one's pride is threatened. It argues both men and women can be egoistic but in different ways, and concludes by offering steps for reducing ego like listening, analyzing before speaking, admitting mistakes, and prioritizing self-respect over pride.