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Twitter fundamentals for Training Consultants
The document provides tips for using Twitter effectively, including listening to what others are saying, defining your online brand, and developing a social media strategy tied to business objectives. It recommends building and investing in your Twitter community by participating and becoming a trusted resource. The tips include growing your follower base through engaging content, following industry leaders, and using management tools to optimize your Twitter presence. The overall message is that an effective Twitter strategy focuses on providing value to others through connection and engagement.
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Twitter fundamentals for Training Consultants
- 1. TWITTER FOR NOT SODUMMIES “The power to connect and engage in 140 characters”
- 2. Begging to Builda SSM Presence - by Brian Solis 1. Listen, Search, Walk a “Daily in the Life” of… 2. Define Your Online Brand: What do you want people to see and appreciate? 3. Develop a Social Media Strategy: Make your presence matter and tie it back to key business objectives 4. Build and Invest in Your Community: Participate and earn affinity to become a trusted resource 5. Learn: Repeat steps 1-5 over time to stay relevant as http://www.briansolis.com/2012/04/the-rise-of-generation-c-and-what-to-do-about-it/
- 3. Take notes! TAKE NOTES Watchfor this Stand up, do the CHICKEN DANCE and CLAP 3 times! :)- WAKE UP! Key Concepts! Key Concepts to remember
- 4. Joke in theindustry "Facebook is where people tell lies to their friends and Twitter is where people tell the truth to strangers".
- 5. What is Twitter Twitteris a micro-blogging tool that has seen explosive growth since its launch in 2006 with over over 140 million (wikipedia) users worldwide. The latest article about Twitter @Forbes says 200 million. source: alexa.org Twitter Ranks number #8 Globally
- 6. WHO IS ONTWITTER? Quick Geo-demographics
- 7. Relative Audience tointernet population source: alexa.org
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- 9. Twitter in AUS Approximate2.5 Million user in AUS source: alexa.org
- 10. Why is Twitterpowerful?
- 11. Twitter for Marketing- Engagement tool Promotions Research Prospecting Networking Traffic generator Key Concept!
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- 14. Promotion IDEAS Run aContest on Twitter (examples #twittercontest) Tweetup = events organized on twitter to meet in person (examples #tweetups) Twitter Chats (http://tweetchat.com/) - when we finish Take note!
- 15. Twitter for MarketResearch Local Searches = Nearby Tweets ( http:// nearbytweets.com/) Twitter Searches Twitter Trends Tweelow (http://www.twellow.com/) or Trendistic (http:// trendistic.indextank.com/ ) Finding Thought Leaders: Listorious (http:// listorious.com/) Take note!
- 16. Twitter for Networking Buildrelationships; Participate on events; Discussions about topics of interest; Chats or TweetChats; Meet ups
- 17. TWITTER FOR PROSPECTING Findingnew clients on Twitter
- 18. Twitter for B2BSales Source: InsideView
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- 20. TWITTER TO GENERATETRAFFIC Post LINKS to you BLOG and ask followers to share it.
- 21. Another Hidden Secret InsideScoop: Follow the right Industry Insiders / Leader / Evangelists and you get the news Take note!
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- 23. GETTING STARTED What todo NEXT?
- 24. SETTING UP Profile setting= Branding
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- 28. only 160 charactersfor your BIO
- 29. use URL shorteners(https://bitly.com/) Take note!
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- 31. RT = RE-TWEET Mentionor @= When someone mentions your twitter username Hash Tag (#) = Tagging and grouping a TOPIC DM = Direct Message #FF = Follow Friday Learn Twitter’s language Take note!
- 32. Twitter List =A way of organizing your Followers and the people you follow into LISTS. And SOO many others http://twittonary.com/ Learn Twitter’s language Take note!
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- 34. Aim VALUE ... Prospect Promote Educate Share Train/Coach Helpout Connect Network Engage Engage VALUE Key Concept!
- 35. Not ABOUT QTY “Actionsspeak louder than page views” - from MixelPanel “Actions speak louder than likes and followers” Key Concept!
- 36. FOLLOWER GROWTH 101 Strategiesto increasing the number of twitter followers
- 37. Growing your follower Followpeople and they may follow back - majority do if you are cool :)-
- 38. Growing your follower Linkingto your BLOG or Website
- 39. Growing your follower Linkyour twitter account to your Facebook page or profile;
- 40. Growing your follower Linkyour twitter account to LinkedIn;
- 41. Growing your follower Linkeverywhere you can!
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- 43. Growing your follower Helppeople out # a Question or a particular need you think people have
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- 45. Growing your follower PostingExcellent CONTENT!!! RT and Favorites # FF Daily is out!
- 46. Growing your follower PostingExcellent CONTENT!!! The ULTIMATE MENTION
- 47. WHO TO FOLLOW? Followthe right people and they will LEAD you there!
- 48. Who to Follow? Startwith your friends by connecting your email accounts; Look for people you admire and follow them, then follow who they follow; Your industry leaders and whoever they interact the most with; #FF = Follow Fridays #yourtopicofinterest Take note!
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- 50. TWITTER SCIENCE Let’s stickto the FACTS, shall we?
- 51. The Scientist Dan Zarrellais the award-winning social media scientist at HubSpot and author of three books: “Zarrella’s Hierarchy of Contagiousness,” “The Social Media Marketing Book” and The Facebook Marketing Book.
- 52. Dan Zarrella Contra-CompetitiveTiming Source: http://danzarrella.com
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- 54. Words that count “dailyis out” @ “VIA” “RT” “please” “check” INCREASE CLICKS “marketing” “add this” DECREASE CLICKS Take note! Source: http://danzarrella.com
- 55. FINDING CONTENT Ninja Tricksto find content
- 56. Ninja Tricks - FindingContent on Steroids Alltop (http://alltop.com/) Google Reader (http://www.google.com/reader) Dig (http://digg.com/) Reddit (http://www.reddit.com/) Stumble Upon (http://www.stumbleupon.com/) Quora (http://www.quora.com/) Take note!
- 57. Ninja Tricks - FindingContent on Steroids Bloggers Facebook (if you use it wisely) LinkedIn (Groups and Q&A) Forums Amazon Kindle = GET A KINDLE!
- 58. TWITTER MANAGEMENT in 10minutes a day
- 59. Twitter Management in10 minutes a day (excluding weekends) Check your Interaction and Mentions, interact with new followers Check RT and interact with followers Check for new followers and say hello! Check HOME for anything you might find useful/ interesting Check your lists for fresh content from cool peps you follow Take note!
- 60. Twitter Management Apps Hootsuite(http://hootsuite.com/) with Mobile App TweetDeck (http://www.tweetdeck.com/) Buffer App (http://bufferapp.com) Timely: http://timely.is/#/ Twitter Counter (http://twittercounter.com/) all with respective Browser Extensions Take note!
- 61. Ninja Tricks - Optimizingyour study or reading time RSS into Buffer Hootsuite Feedly (http://www.feedly.com) Take note!
- 62. WRAPPING UP a couplemore takeaways
- 63. Takeaways Tips You areinteracting with Human Beings, so be HUMAN! Be Humble; Two ears, one mouth pays off ; The goal is to connect and engage, and see what happens; Give VALUE, Educate followers = BE GENEROUS; Share what you think may benefit whoever is listening
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- 65. DONE!!! ANY Q?? Q& A - TWEET CHAT
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