This document describes EFL - Executive Foundation Lund, an academy located in Lund, Sweden that provides open and customized education programs for businesses. EFL has a unique connection to the School of Economics in Lund and offers specialized programs such as executive MBAs, board programs, and courses in business, economics, leadership, marketing, strategy, and board development. The academy aims to develop people who develop businesses.

1. Vi utvecklar människor
som utvecklar företag
EFL
EXECUTIVE FOUNDATION LUND
efl.se
executivemba.se

2. efl.se
executivemba.se
EFL
Akademin mitt i näringslivet
EFL – EXECUTIVE FOUNDATION LUND
Executive Education
Unik koppling till
Ekonomihögskolan i Lund
Öppna och företagsanpassade
program

3. efl.se
executivemba.se
EFL
Akademin mitt i näringslivet
ÖPPNA SPETSPROGRAM SÅSOM:
Akademiska Diplomprogram
Executive MBA
Styrelseprogrammet

4. efl.se
executivemba.se
EFL
Akademin mitt i näringslivet
FÖRETAGSANPASSADE UTBILDNINGAR INOM:
affärsmannaskap
ekonomi
ledarskap
marknadsföring
strategi
styrelseutveckling

5. FÖLJ OSS
www.efl.se
www.executivemba.se
Facebook: EFL - Executive Education, Lund
Linked In: EFL - Executive Education, Lund

6. THE ATTENTIVE
MINDSET

7. GETINGE
AIRBUS VOLVO
SANDVIK
Andreas Larsson

8. efl.se
executivemba.se
Innovation and Why
Attentiveness Matters

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executivemba.se
W H AT I S I N N O VAT I O N ?

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executivemba.se
W H AT I S I T TO YO U ?
T E L L U S A B O U T A N
I N N O VA T I O N T H A T Y O U F I N D
U S E F U L I N Y O U R D A I LY L I F E .

11. T H E O D O R E L E V I T T
“Ideas are useless unless used.
The proof of their value is
their implementation. Until
then they are in limbo.”

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executivemba.se
I N N O VAT I O N
T H E S U C C E S S F U L
I N T R O D U C T I O N O F
S O M E T H I N G N E W.

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executivemba.se
I S T H E R E A D I F F E R E N C E
B E T W E E N C R E AT I V I T Y ,
I N V E N T I O N A N D
I N N O VAT I O N ?

14. efl.se
executivemba.se
CREATIVITY
ABILITY TO GENERATE
NOVEL IDEAS.
INVENTION
NOVEL IDEAS TRANSFORMED
INTO REALITY.
INNOVATION
SUCCESSFUL IMPLEMENTATION
OF NOVEL IDEAS.

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The Attentive Company

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Pay attention!

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executivemba.se
Inattentional blindness
Missing what you are not looking for…
...even when it is right in front of you.

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executivemba.se
The Attentive Company
What is it to you?

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executivemba.se
Why don’t we just ask
people what they want?

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executivemba.se
Problems with Focus Groups
Users might not recognize
their own needs
Users might assume that their
desires can’t be fulfilled
If no current product exists, users have nothing
to base their opinion on

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executivemba.se
None of the bands mentioned in
this clip actually exists.

25. HOWTO SELL MORE CANS?

26. GET MORE CANS INTOTHE FRIDGE

27. INSIGHT?
CHILDREN NEEDTHICKER GRIPS, NOTTHINNER

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executivemba.se
INSIGHT?
THE JOURNEY DOES NOT START ATTHE STATION

29. GOPRO
INSIGHT?
THE BEST PHOTO OPPORTUNITIES COME WHEN
YOU CAN’T HOLD A CAMERA

30. GOPRO
INSIGHT?
IFTHE PUCK HAD EYES ,WHAT WOULD IT SEE?

31. INSIGHT?
PARENT-CHILD INTERACTION IS IMPORTANT

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executivemba.se
INSIGHT?

33. efl.se
executivemba.se
EXPERIENCES, NOT ONLY EFFECTIVETREATMENTS
INSIGHT?

34. INSIGHT?
HEALTHY LIFESTYLE, NOT WINNING

35. efl.se
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Usedbypermission,®2014TheLEGOGroup
INSIGHT?
INSTANTTRACTIONVS. PAYINGYOUR DUES

36. efl.se
executivemba.se
“WHY AREN’TYOU DOING ANYTHING WITHTHIS?”

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executivemba.se
“THERE MUST BE A BETTER WAY”

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A normal day inTokyo.

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executivemba.se
Normal is relative.
What do you take for granted?

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executivemba.se
The poetry of Donald Rumsfeld

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executivemba.se
http://www.unknownunknowns.co.uk/

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executivemba.se
Fulton Suri, 2000
Wentworth, 2005

44. efl.se
executivemba.se
Innovator’s Paradox
When times are good, you have the ability to do
things differently, but not much urgency or desire.
When times are bad, you urgently need to do
things differently, but it’s extremely difficult.

45. efl.se
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Amplifying weak signals
“Right now, it’s just this little, tiny thing,
so why should we bother with about it?”

46. efl.se
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EXERCISE
People are working longer hours than they used to.
The number of single-parent families is steadily increasing.
People are getting married later in life.
People are spending more and more time online.
What’s the bigger story?

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Increasing
social
isolation

48. efl.se
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Techwatching
What is possible now?
What will (likely) be possible in the future?
Which technologies are crucial to our success?

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How did portable
music evolve?

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1963
50s

51. 60s

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60s

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1979

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MPEG Digital
Audio Standards
EMBRYONIC
80s

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executivemba.se
EMERGING
1998
Diamond Rio
20 songs, 32 MB
199 USD
90s

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executivemba.se
ADOLESCENT
iTunes 1.0
iPod
1000 songs, 5 GB
399 USD
2001

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executivemba.se
MAINSTREAM
iPod nano
4000 songs, 149 USD
iTunes 10.7
2012

58. efl.se
executivemba.se
1992-2011
...not
everything
is a success.

59. efl.se
executivemba.se
2006-?

61. Cool!

62. Let’s hop on the
bandwagon!

63. Where’s my
flying car!

64. It’s actually useful

65. Mom
has one

66. WHAT’S HERETHAT
WE COULD BE USING?
WHAT’S HERETHAT
WE’RE NOT USING?
DELIBERATE DECISION?

67. TACK!
Missa inte att byta ut
ditt visitkort mot en presentcheck
på 5000 kr i EFL:s monter.

68. FÖLJ OSS
www.efl.se
www.executivemba.se
Facebook: EFL - Executive Education, Lund
Linked In: EFL - Executive Education, Lund