This document introduces new product development. It discusses how marketers' task is to solve consumer problems and that creativity alone is not enough, with only 10-15% of new products successful. It then asks two questions: 1) How to create a successful solution by optimizing six key success factors related to market, time, cost, competitors, company and socioeconomics; and 2) What type of strategy to use, whether disruptive or breakthrough. The document encourages listening to a video discussing problems and solutions.

1. Introduction to
New ProductNew Product
DevelopmentDevelopmentDevelopmentDevelopment
By Aj.Thamonwan Theerabunchorn
For International Student of Innovative Management School

2. Have You Ever Got !!!Have You Ever Got !!!
THESETHESE PromblemssPromblemss
Hurt
Your Heal ?Heal ?Your Heal ?Heal ?

3. Have You Ever Got !!!Have You Ever Got !!!
THESETHESE PromblemssPromblemss
Feeling
Annoy ?Annoy ?Annoy ?Annoy ?

4. Have You Ever Got !!!Have You Ever Got !!!
THESETHESE PromblemssPromblemss
Too
SLOWSLOW ??

5. MARKETER task is…
“we are born and liveborn and live to solve consumersolve consumer PloblemPloblem”
And with Creativity of US we collaborate all units
in the firm talking about
“How and What”“How and What”“How and What”“How and What”
We can Developing Improving Modifying or Disrupting
An existing Product as
“a SOLUTION” for them“a SOLUTION” for them
Let’s see NOW and make a sound “WOW” together!

6. HERE COME!!!HERE COME!!!
New Product DevelopmentNew Product Development
Feel like a touch of
Nature
WOW

7. HERE COME!!!HERE COME!!!
New Product DevelopmentNew Product Development
Don’t have to worry
About your Running Nose
WOW
About your Running Nose
anymore

8. HERE COME!!!HERE COME!!!
New Product DevelopmentNew Product Development
Sure! It’s Faster
Than Ever.
WOW

9. Surprise!!!
10 – 15% of New Product Development Success
Only Creativity is NOT ENOUGH EFFORT
GOT QUESTION ???GOT QUESTION ???
8585--9090% F=A=I=L% F=A=I=L

10. “How and What”“How and What”
We can Developing ImprovingWe can Developing Improving
Modifying or even Disrupting
An existing Product as
“a“a SUCCESSSUCCESS SOLUTION” for themSOLUTION” for them

11. Question
NO.1HOW TO DO aa SUCCESSSUCCESS SOLUTIONSOLUTION
: Optimizing key success factors, 6 things to aware
1. Market/Marketing
2. Time
3. Cost Unmatch culture
Miss understand needs
Wrong position
Fragile market
3. Cost
4. Competitor
5. Company
6. Socioeconomy
Too fast
Too late
Incurred cost from marketing
Incurred cost from R&D
Incurred cost from production
Shorten PLC
Imitate
Harm evironment
illegal
No support Team
Unmatch culture
No differentiation
Need Your help to match the color!!

12. Question
NO.2WHAT TO DO aa SUCCESSSUCCESS SOLUTIONSOLUTION
NPD Strategy
Disruptive orDisruptive or
BreakthroughBreakthrough

15. TODAY THE WOLRDTHE WOLRD IS MOVEDIS MOVED through Disruption
Listen and Discuss about
what is the problem – solution
Between Mark and Michael
https://www.youtube.com/watch?v=VQaCv52DSnY&t=321s

16. THANK YOUTHANK YOUTHANK YOUTHANK YOU