Description of seminars attended during the year 2015-2016

1. SEMINARS
LIST OF SEMINARS ATTENDED FOR TMD2 IN IBM BY SAMMY HAILLEZ

2. Location Subject Speaker(s) Date
Auditorium Quetelet How to become an
investment banker
Philip de Vusser, Vincent
Valkiers and Bastien
Hermans
06/10/2015
Aula 4 Sourcing in Asia Paul Van Melkebeke 16/10/2015
L.02.13 “Ace it” Steve Miller 09/02/2016
A2 Applying for a job abroad Kyra Veldkamp 16/02/2016
L03.01 Cross-generational
marketing (Gen Y&Z)
Joeri Van den Bergh 01/03/2016

3. HOW TO BECOME AN INVESTMENT BANKER

4. HOW TO BECOME AN INVESTMENT BANKER
Difference between consultancy and investment banking
What is the role of an investment banker?
Why become an investment banker?
Why this seminar?

5. HOW TO BECOME AN INVESTMENT BANKER
Consultancy Investment Banking
On the road all the time On the road but less
Less hierarchy More visible hierarchy
Big mix of projects Less mix of projects
Lower implementations Bigger implementation of effort
Difference between consultancy and investment banking

6. HOW TO BECOME AN INVESTMENT BANKER
Mergers and acquisitions
Raising capital
Connecting with clients (informant)
Underwriting securities
Role of an investment banker

7. HOW TO BECOME AN INVESTMENT BANKER
Interacting with a lot of people
High end clients and enterprises
High opportunity to network
Implementation of strategic thinking
Why become an investment banker

8. HOW TO BECOME AN INVESTMENT BANKER
For myself this seminar was interesting because it showed the differences between management
consulting and investment banking in a clear perspective by people who have actually lived it.
Even though we study international business management it was interesting to see which possible paths
someone with an economic background can end up doing.
They stated clearly that you don’t necessarily need to have the best grades or alignment with a certain job,
as long as you are very interested and have the necessary talents you can get there as well.
Reflection on the seminar

9. SOURCING IN ASIA (SAMSONITE)
Hartman: -100 years old, been used by
presidents, high end
Lipault is for females
Kamiliant: 1 year old
Samsonite red: korea, towards youngsters, high,
most demanding market qua materials
Gregory: backpacks
High sierra: backpack
Speck: covers for apple brand products
Wide range of products

10. SOURCING IN ASIA (SAMSONITE)
100 years old
not and never been Belgian
2,5 billion USD turnover
biggest luggage supplier in the world
The company

11. SOURCING IN ASIA (SAMSONITE)
Entrepreneurial spirit: All factories constructed are by people who worked in a previous factory
Skilled workforce
They work for 800 euro net
Logistics: roads, ports (are built in the sea)
Supporting (local) government
Backward supply chain
Speed
Competitive price
China’s competitive advantage until now

12. SOURCING IN ASIA (SAMSONITE)
Availability: manpower is starting to become limited, too many white collar people who can’t find an
appropriate job and don’t want to do labor
Cost: wages have tripled over 10 years
Social compliance: factories need to pay social securities
Respect for intellectual property
Exchange rate: CYN per USD went down from 8 to 6 in 10 years
Oil: prices was up to 110 USD per barrel and since 2011 went down to half that price in 2014
Challenges in China

13. SOURCING IN ASIA (SAMSONITE)
Rising factory costs
Rising consumer sophistication: area dependent
Rising value chain complexity
Heightened volatility
Challenges for manufacturers in China

14. SOURCING IN ASIA (SAMSONITE)
the world becomes small
center of gravity of the world economy shifts to the east
international experience is a must
learn languages (mandarin)
need to have a strength (competition is fierce)
Young professional abroad

15. SOURCING IN ASIA (SAMSONITE)
The speaker told us that the economic gravitational center is drastically shifting to the east, but I still strongly
believe that will be for a fair short period of time. If you haven’t started there as of yet, chances are you won’t
make it there anymore as a company. Even Facebook is having a lot of trouble to conquer territory on Asian
markets and most recently even Apple lost a court battle for their Iphone brand in China.
I’m not going to go all in for Asia, even with the growing markets, because the environment to operate in is way
too vague. India is a good prospect, but they need a great deal of infrastructure to be able to be as interesting as
China.
I am however going abroad to South Korea, but this is because Seoul is recognized as being the San Francisco of
Asia. I’m very curious how that country and the city I’ll be living in operates and how I will fit in.
Reflection on the seminar

16. “ACE IT”
Playing
Deciding
Responding
The game plan

17. “ACE IT”
to ace something (v): to complete with excellent results
What is meant with: “to ace something?”

18. “ACE IT”
Actions -> tangible results,
skills, impact
Challenges -> self-
development, confidence,
learning
Experiments -> fun,
creativity, new perspectives,
passion
Playing

19. “ACE IT”
Deciding
Making use of Cartesian
questions

20. “ACE IT”
Responding
How you react to a situation
is as important that
experiencing a certain
situation.

21. “ACE IT”
In general I must say the content of this seminar was a bit more dull than I had expected. There
are numerous courses and seminars on how to improve and in this case start to ‘ace it’.
Actually reading up on this subject or reading about the life of a person you look up to because
of the things they have achieved will most likely be as influential if not more as this seminar.
Then again, some people need to see a new and/or different insight on how to improve and if
they fail to find time I can see this being an excellent way to make expenditures for the company
with a possible positive outcome.
Reflection on the seminar

22. EURES
EEA and beyond
Resumes and other information
Application tips & tricks
Applying for a job abroad

23. EURES
EEA = free movement of workers, no
permit/visa needed
Non-EEA = Visa, permit & other bilateral
agreements
EEA and beyond

24. EURES
eures@vdab.be
www.kamiel.info
Resumes and other information

25. EURES
Simple but clear resume (no longer than 1-2 page(s))
LinkedIn
Networking
Guts
http://www.forbes.com/sites/kerryhannon/2011/08/24/want-an-unbeatable-resume-
read-these-tips-from-a-top-recruiter/#684fdfe9ca21
Application tips & tricks

26. EURES
This seminar was obligated to attend, it was good to see that there are platforms set up by the government
to help people working abroad. I’d suggest anyone to keep reading up on how to make your resume, since
it’s a topic that rapidly changes.
Reflection

27. CROSS-GENERATIONAL MARKETING (GEN X&Y)
Who’s up next?

28. CROSS-GENERATIONAL MARKETING (GEN X&Y)
The power of next gen
Next gen has a strong influence on:

29. CROSS-GENERATIONAL MARKETING (GEN X&Y)
Whatsapping/snapchatting is the new popcorn
For brands to influence Gen Z it’s
important to make use of social media
such as snapchat, facebook,
whatsapp,…

30. CROSS-GENERATIONAL MARKETING (GEN X&Y)
The emoji-onal generation
The most used ‘word’ in texting is the heart
emoticon.
Which highlights the fact that sending an
advertisement message by usage of emoticons
will grow in importance.

31. CROSS-GENERATIONAL MARKETING (GEN X&Y)
Ephemeral
Brand should develop
campaigns for the early
adaptors. These actions are for
the fastest customers out there.
They get the feeling of being in
a secret community.

32. CROSS-GENERATIONAL MARKETING (GEN X&Y)
Ephemeral
Young
generations
have an
attention span
of a mere 5
seconds

33. CROSS-GENERATIONAL MARKETING (GEN X&Y)
The age of impatience
Messages need to be short or
won’t be read at all

34. CROSS-GENERATIONAL MARKETING (GEN X&Y)
The on-demand experience // Let’s get phygital
People
want it all
and they
want it
now.

35. CROSS-GENERATIONAL MARKETING (GEN X&Y)
Blurred gender
The line between
genders is evaporating
more and more

36. CROSS-GENERATIONAL MARKETING (GEN X&Y)
Environmental
Thought
of by and
18-year
old boy

37. CROSS-GENERATIONAL MARKETING (GEN X&Y)
Personalization // me-conomy

38. CROSS-GENERATIONAL MARKETING (GEN X&Y)
Imperfect products
Not having a perfect
product is far more
interesting than having
an obviously fabricated
product

39. CROSS-GENERATIONAL MARKETING (GEN X&Y)
reflection
This seminar for me was one of the most interesting seminars of the whole lot. Of course I
did not attend every seminar so I can’t say for sure. The fact however, that this seminar was
brought by a consultant who had done his own research and told us about all his findings
made it even more interesting.
On this topic I would like to add that marketing and how products are perceived are always
changing. There have been a lot of books about marketing but in the end it remains sure
that how customers perceive brands are different for each generation.
After this seminar however I still remained with a feeling that the links between generations
and how they influence brands and consumption is still a topic where a lot of research needs
to be done, because no clear answer can ever be given without nuances, to say the least.