This document discusses effectiveness and efficiency in management. It provides examples of effective and efficient practices such as optimizing raw material use, recruiting skilled employees, and streamlining production processes. Effectiveness focuses on practices like utilizing skills, building relationships, and customizing offerings while efficiency emphasizes low costs, reducing inventories and turnover. The document also lists intrinsic factors like employee appraisal and technology advances and extrinsic factors including sales networks and market segmentation that contribute to effectiveness and efficiency.