Effective Organisational Comms (updated)

Effective organisational comms Blending traditional and Web 2.0 techniques Keith De La Rue Wednesday, 25 March 2009

Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How will we do this? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

My turn first… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Quick poll ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your turn… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The toolkit Something old, something new…

What is communication? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The toolkit approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Physical media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

iRadio ,[object Object],[object Object],[object Object],[object Object],[object Object]

Face-to-face ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Two Hours of Power ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Electronic tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sales Management Briefing ,[object Object],[object Object],[object Object],[object Object]

Voice mail ,[object Object],[object Object],[object Object],[object Object]

Short Message Service (SMS) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Online tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Intranet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Portals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sales KnowHow Bulletin ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Document library – the iStore ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ProductStream ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Knowledge Bites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

iKnowItAll Quiz ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Understanding the social media revolution Where are we, and where are we going?

Be afraid, be very afraid… ,[object Object],[object Object]

Discontinuous change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A change in perspective ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is the economy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Discontinuous change ,[object Object],[object Object],[object Object]

Social computing ,[object Object],[object Object]

Engaging and Collaborating Harnessing Web 2.0 for results

http://en.wikipedia.org/wiki/Web_2.0

Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tim O’Reilly - http://tim.oreilly.com/

The new world ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your challenge ,[object Object],[object Object],[object Object],[object Object],[object Object]

Every blog has its day ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

http://www.nowwearetalking.com.au/

http://www.blogs.marriott.com/

The corporate blog? http://www.dilbert.com/

Blogs in internal comms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tags ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tags and taxonomy ,[object Object],[object Object],[object Object],[object Object],[object Object]

RSS – ‘Real Simple Syndication’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Podcasting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Videocasting ,[object Object],http://www.youtube.com/user/plambe

Online forums ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Wikis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Wikipedia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Wikinomics – harnessing prosumers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Don Tapscott & Anthony D Williams

Wikis in organisations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Intranet, the Wiki ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Instant Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Yammer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

http://www.facebook.com/profile.php?id=625634789

Online communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Virtual Worlds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

http://www.telstraenterprise.com/

Implementation and availability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Discuss ,[object Object],[object Object],[object Object],[object Object]

Segmenting the Audience Understanding needs

What’s missing from this picture? ,[object Object]

Know your audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Target audience needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Know your message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Putting it all together Using the toolbox

Choosing from the toolbox ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Including the new tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Principles for social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why social media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The benefits of social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A social computing Product Lifecycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Jeremiah Owyang - http://www.disruptiveconversations.com/2007/09/jeremiah-owyang.html

So who does it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Royal Bank of Canada Intranet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.melcrum.com/

Social Media Manager, BT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Richard Dennison http://www.slideshare.net/InsideOut/international-employee-communications-summit-2008

The home-baked approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.businessweek.com/magazine/content/08_22/b4086056643442.htm

Stepping outside… ,[object Object],[object Object],[object Object],[object Object]

The inductee ,[object Object],[object Object],[object Object],[object Object],[object Object],Yahoo! News – 19 June 2007

http://delarue.net/blog/2008/03/found-car/

Overcoming the challenges ,[object Object],[object Object]

Thank You! [email_address] 0418 51 7676 Blog: http://acknowledgeconsulting.com/ Twitter: @kdelarue

Effective Organisational Comms (updated)

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (14)

Similar to Effective Organisational Comms (updated)

Similar to Effective Organisational Comms (updated) (20)

More from Keith De La Rue

More from Keith De La Rue (9)

Recently uploaded

Recently uploaded (20)

Effective Organisational Comms (updated)