Session 8/8. Workshop roundup. The Strategic Content Alliance, JISC sponsored workshops on Maximising Online Resource Effectiveness, held on different occasions throughout 2010 and delivered by Netskills.

1. Wrapping up—SCAMORE 8/8
review of workshop and ongoing actions
photo: ©GM 2010

3. Workshop roundup
Session 8/8

4. At the end of the workshop
Revisit the mind map you created at the start
of the workshop
?
Any changes as a result of this workshop?
What would you suggest would be the biggest changes?

5. Review of workshop

6. Review of workshop
Introduction
‣ lots going on, possibilities, need for structured data

7. Review of workshop
Introduction
‣ lots going on, possibilities, need for structured data
Conventional SEO
‣ what’s good for search engine is also good for readers, use text, keywords

8. Review of workshop
Introduction
‣ lots going on, possibilities, need for structured data
Conventional SEO
‣ what’s good for search engine is also good for readers, use text, keywords
Priority issues
‣ know your audience, structure, accessibility, integrity, metadata

9. Review of workshop
Introduction
‣ lots going on, possibilities, need for structured data
Conventional SEO
‣ what’s good for search engine is also good for readers, use text, keywords
Priority issues
‣ know your audience, structure, accessibility, integrity, metadata
The social web
‣ avoiding web site issues, potential of cloud services, importance of participation

10. Review of workshop
Introduction
‣ lots going on, possibilities, need for structured data
Conventional SEO
‣ what’s good for search engine is also good for readers, use text, keywords
Priority issues
‣ know your audience, structure, accessibility, integrity, metadata
The social web
‣ avoiding web site issues, potential of cloud services, importance of participation
Content strategy
‣ everything that’s required to publish content effectively

11. Review of workshop
Introduction
‣ lots going on, possibilities, need for structured data
Conventional SEO
‣ what’s good for search engine is also good for readers, use text, keywords
Priority issues
‣ know your audience, structure, accessibility, integrity, metadata
The social web
‣ avoiding web site issues, potential of cloud services, importance of participation
Content strategy
‣ everything that’s required to publish content effectively
Promotion strategy
‣ using social media to make your work more effective

12. Review of workshop
Introduction
‣ lots going on, possibilities, need for structured data
Conventional SEO
‣ what’s good for search engine is also good for readers, use text, keywords
Priority issues
‣ know your audience, structure, accessibility, integrity, metadata
The social web
‣ avoiding web site issues, potential of cloud services, importance of participation
Content strategy
‣ everything that’s required to publish content effectively
Promotion strategy
‣ using social media to make your work more effective
Development strategy
‣ keeping up, preparing for future, being part of a bigger better web

13. Review of workshop
?

14. Review of workshop
Did the workshop fulfil your
expectations?
?

15. Review of workshop
Did the workshop fulfil your
expectations?
What would you have liked to spend
more time on during the two days?
?

16. Review of workshop
Did the workshop fulfil your
expectations?
What would you have liked to spend
more time on during the two days?
What would you have liked to spend
?
less time on during the two days?

17. Review of workshop
Did the workshop fulfil your
expectations?
What would you have liked to spend
more time on during the two days?
What would you have liked to spend
?
less time on during the two days?
Will the workshop encourage you to
take some actions on your return?

18. Review of workshop
Did the workshop fulfil your
expectations?
What would you have liked to spend
more time on during the two days?
What would you have liked to spend
?
less time on during the two days?
Will the workshop encourage you to
take some actions on your return?
What actions?

19. Review of workshop
Did the workshop fulfil your
expectations?
What would you have liked to spend
more time on during the two days?
What would you have liked to spend
?
less time on during the two days?
Will the workshop encourage you to
take some actions on your return?
What actions?
Other comments?

20. Open University recommendations
http://www.jisc.ac.uk/media/documents/events/2010/04/presentations/openingkeynote.pdf

21. Work smarter!
Rework
Start making something
‣ What you do is what matters, not what you think
or say or plan.
No time is no excuse
‣ Perfect time never arrives. There's always
enough time if you spend it right.
Build an audience
‣ Speak, blog, tweet, make videos, presentations
whatever. Share information that's valuable.
Slowly but surely you'll build a loyal audience.
Nobody likes plastic flowers
‣ So talk the way you really talk.
Make a dent in the Universe
‣ To do great work, you need to feel that you're
making a difference. If you're going to do
something, do something that matters.
You need less than you think
‣ That could mean people, money, resources...
http://37signals.com/rework/

22. Success
The art and science of success
Tactics, by Edward de Bono, first published 1985
In spite of the huge differences in styles and approaches there do seem to be some strong
underlying agreements.
Energy, persistence, determination and single-mindedness seem important in
all cases. There is action. Successful people do not stand still and expect things to
happen to them. They take a step and then the next step. There seems to be a sense of
integrity. Integrity toward oneself and also toward others. There is always the
“expectation of success” and the ability to think big. There is the ability to define
goals and targets, and also to have dreams. There is creativity and the ability to
see things differently and to think new thoughts. There is both a seizing of
opportunities and also a creation of opportunities. There is eagerness and
enthusiasm and the willingness to make things happen.
http://amzn.to/ay0J5I

23. At the end of the workshop
Resources
http://scamore.eforum.org/
will continue to be updated during
2010, use the resources as you see
fit, subscribe to RSS feed, register
on site for special messages, read
case studies when available
Feedback
http://www.netskills.ac.uk/content/
products/workshops/feedback/
index.html
please complete, it will only take a
few minutes and will help a lot!

24. After the workshop
Case studies
‣ take any lessons learnt seriously
‣ further develop and implement content, promotion or development strategies
started during workshop Text
‣ keep in touch regularly during case study period of 3-6 months
‣ measure and report success
‣ share experience with others via online resource
‣ volunteers?