The document discusses the benefits and challenges of leveraging social media and technology for the Wisconsin Speech-Language Pathology & Audiology Professional Association. It highlights the potential for greater audience reach, improved programming, and resource efficiency, while also addressing privacy, security, and appropriate audience targeting. Various social media tools and techniques, such as wikis, blogs, and podcasts, are recommended for enhancing professional engagement and communication within the field.

1. SOCIAL MEDIA: EXPAND YOUR REACH WISCONSIN SPEECH-LANGUAGE PATHOLOGY & AUDIOLOGY PROFESSIONAL ASSOCIATION CONVENTION Heidi Dusek Youth & Family Coordinator, Outagamie County UW-Extension

2. Resources for this presentation This presentation is available at: http://www.slideshare.net/hmdusek An outline of tools referenced is available at: http://bit.ly/heidi-edtech Research is sited on most slides, however much of my information comes from the PEW Research Center: Internet & Technology http://pewresearch.org/topics/internetandtechnology/ Definitions came from: www.techterms.com

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4. Opportunities technology can provide? New programming format Reach newer/diverse audiences Source of knowledge Save staff time and resources Becoming more user friendly

5. Challenges in using technology? Keeping up with the changes Inappropriate use Safety & Security Virtual replacing “real life”

6. All Whites (75%) All Blacks (59%) English-Speaking Hispanics (80%) 73%* of the population reports using the internet or email. Here is a breakdown of use among different online groups. (shown as a percentage of population online) 18-29 Years Old (90%) 30-49 Years Old (85%) 50-64 Years Old (70%) 65+ Years Old (35%) No High School Degree (44%) College Graduates (91%) <$30K Income (53%) >$75K Income (95%) Men (73%) Women (73%) *Source: Pew Internet & American Life Survey, May 2008. http://www.pewinternet.org ** This statistic comes from the Pew Internet Project’s Latinos Online data, collected June-October, 2006. High School Graduates (63%) Urban (74%) Rural (63%) Suburban (77%) Spanish-Dominant Hispanics (32%)**

7. Risks and Considerations Who is your audience? Is it appropriate? Privacy (settings/expected behavior) Copyright & Fair Use Terms of Service Agreement - liability, who owns the content Accountability - how do people find your content Life of the Data (permission to post) Stability of site/Security

8. Before getting connected….

9. How do I know what to choose? UW-Cooperative Extension has just released a position paper comparing different technologies, teaching methods, strengths and limitations. For more information see this link. * also available on Heidi-edtech bookmark resource at the beginning of this presentation.

10. Web 2.0 tools Interactive Open-Source Collaborative Interact with other applications (widgets) Integrated, often using RSS Real Simple Syndication

11. Social Networking Means for individual profiles Connect globally Virtual communities Examples: Facebook, MySpace, Linked In, Ning

12. Ways to Use Social Networking Extend your network- find connections with others -staff (network, program development, communication) Marketing program/products -new audiences (marketing, awareness, fundraising) -fan pages -group pages -event announcements Communicate with other groups - Public or private

15. Social Media in the workplace “ We see this as an area that will continue to grow. We believe that responsible, professional, educational and scholarly use of social media is possible and encourage our colleagues to engage in its appropriate use.” Source: CE-Tech services position paper . For more information on guidance to use social media in workplace, please see their recommendations. Sample policies available here: Social Media Governance

16. Adults and Social Networking 75% of 18-24 year olds have profile 57% of 25-34 year olds have profile 30% of 35-44 year olds have profile 19% of 45-54 year olds have profile 10% of 55-64 year olds have profile 7% of adults 65 and older have a profile. These rates have quadrupled since 2005

17. Real-Simple-Syndication. By having an RSS feed/aggregator, websites that you subscribe to will update in your RSS, rather than you having to go to different website for current content. It’s like having an INBOX for the web. RSS in Plain English -video Examples: Google Reader, Bloglines, Pageflakes RSS

18. Social Bookmarking Similar to a real-life bookmark A marker for a Web site. (In Internet Explorer, they're called &quot;Favorites“). Accessible from anywhere on the web Allow “tags” to sort your bookmarks Examples: Delicious , Filamentality , Diigo , Edmondo

19. Blog and Micro-blogs Short for &quot;Web Log&quot; journal entries posted on a Web page-given a personalized URL address. Allows ANYONE to be an author Examples: Wordpress, Blogger, Twitter

20. How are Professionals using blogs? Newsletter updates Recognition Sharing Results: Evaluation, Impact, Research Marketing Events Programming Fundraising

23. Managing a blog Establish content- long or short Updates (at least 2x per month) Make others aware of your blog (clients, partners) Track Statistics Can embed multimedia into blog Can embed blog into other networks (Facebook) comments-interactive

25. What is Twitter ? Micro-blogging platform 140 character limit Integrates into other web 2.0 Allows web and mobile updates Tweet: Twitter posting

26. Who uses twitter?

27. Twitter, Tweets, Tweeps Twitter uses Breaking news Marketing Grassroots organizing Thought ticklers Ask questions Integrate with Facebook status

28. Collaboration Tools Wikis: a Web site that allows users to add and update content. (public or private) PBWorks, Wikispaces, Wet-Paint, Wiggio Collaborative editing and file sharing Google Docs Writeboard Drop.io Calendar/scheduling Doodle

32. Multimedia Tools Images, video, audio TONS of open source software for editing and sharing PLEASE remember to get permission to post. You are required by law to obtain release forms and maintain them for the life of the media.

33. Photo editing and Sharing GIMP/Pixlr- open source for high end photo editing (similar to Photoshop-but free) Flickr- create groups for organization to share photos ( classroom display example ) Picassa –requires download. Integrated with Google. Also includes Collage and presentation tools Cooliris -fast, cinematic way to view pictures in 3-D Foto Flexer -easy-to-use photo editing that integrates with the major online photo-sharing sites

35. Audio- podcasts Podcasts are audio and video broadcasts that can be played on an iPod, or downloaded to a computer through iTunes. Anyone can create and distribute podcasts. Most common way to share is by posting a link to your website. Web 2.0 tools for creating podcasts: Gabcast, pod-o-matic, kidcast

36. Video Editing and Sharing Teacher tube- video sharing site for teachers. Bypasses most filters typically blocked by YouTube. YouTube - free web-based platform to publish videos. Can easily embed into other Web 2.0

37. Presentation tools Animoto - Upload images to this site, select your music and it applies all the transitions and creates a customized a video. Easy-to-use, and very high quality! Jing - create short (<5 minutes) screen capture videos with audio support. Free download and server space to store and share the videos you have created. SlideRocket - With SlideRocket you quickly make stunning presentations, manage a library of slides and assets, share them securely with colleagues, and measure how they're used Slideshare - upload PowerPoint presentations to share publicly or privately. Like YouTube, but for presentations.

38. Overwhelmed? Just know these applications exist to help you If they sound exciting, try to incorporate just 1-2 into your programming.