1) Google was founded in 1998 by Larry Page and Sergey Brin, two graduate students at Stanford University. 2) Google indexes over 20 billion web pages and provides a variety of search tools and services beyond traditional web searches, including images, news, books, scholarly articles, maps, and more. 3) Effective Googling requires understanding how to use advanced search operators and specialty search functions to refine results by filetype, website, or other parameters.

1. EFFECTIVE
Google-ing
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Presented By:
AKHIL KAUSHIK
Deptt. of C.S.E,
T.I.T&S Bhiwani

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3. How Old is Google?
• Answer: 13 years
• In September of 1998, Google Inc. opened
its door in Menlo Park, CA.
http://www.google.com/intl/en/corporate/history.html#1995)
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4. More About Google
• “Google” is a play on the word “googol”
which is the mathematical term for 1
followed by 100 zeros and “…reflects the
company's mission to organize the
immense, seemingly infinite amount of
information available on the web.”
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A Unique Company
Both are Stanford Graduate students who built a search engine
called “BackRub” that used links to determine the importance of
individual web pages.
By 1998 they had formalized their work with 25 million pages,
creating the company you know today as Google.
Google founders
Sergey BrinLarry Page
Source: http://www.google.com/intl/en/corporate/tenthings.html

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A Unique Company
Worldwide, Google employed 10,000 full-time employees as of now
In 2007, Google introduced Universal Search
Work Environment:
Informal: Lava lamps, seashores as desks, exercise balls for chairs,
and dogs roaming the halls…
Google: The interface is clear and simple.
Pages load instantly.
Placement in search results is never sold to anyone.
Advertising on the site must offer relevant content and not be a distraction.
No pop-up ads allowed.
Google founders
Sergey BrinLarry Page

8. Why do we love Google?
• Size and scope: Now indexing over 20
billion web pages (conservative estimate).
• Relevance of Results: PageRank
• Diversity of Search: Image, News, Book
Search, Scholar, Blog Search, Finance,
Video . . . and much, much more.
• Other Tools: Google Maps, Picasa,
Blogger, Gmail, Calendar, Docs &
Spreadsheets . . . 8

9. But…
• We may love Google, but few users know
how to use full search capabilities.
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10. Effective Googling
• How does Google interpret basic search?
– Google places “AND” operator between all
search terms entered in basic search box.
– Automatically searches for some
plural/singular and grammatical variants.
•You enter: news reader
•Google searches: news AND reader OR
readers
•Does not search as exact phrase unless quotes
present!
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13. Expand Search With Synonym? Use a “tilde”
e.g.: “~infosys” finds IT companies similar to Infosys
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14. Search by filetype (pdf, ppt, xls, doc)
e.g.: “.Net Framework” filetype:ppt
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Negative Search Terms
e.g.: “nano –car” will return the results with word ‘nano’ but not Tata Nano car

16. Limit your search results to a particular web site
e.g.: “sparsh site:infosys.com” will get the pages from infosys.com where the
word ‘sparsh’ is referred `
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17. Search for sites that link to a particular website:
e.g.: “link:infosys.com”
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18. You’ve found a useful website & want to find other sites
like it:
e.g.: “related:www.infosys.com”
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19. Google is a Dictionary
Find definition of a word or a phrase?
e.g.: define: administration
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20. Google is a Calculator as well 
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Google is Converter too..!
Convert currency, units and a lot more

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23. Use Specialty Search Functions
• Google News: news.google.com
• Google Images: images.google.com
• Google Blog Search: blogsearch.google.com
• Google Finance: finance.google.com
• Google Scholar: scholar.google.com
• Google Book Search: books.google.com
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24. Google News Alerts
• Tracking an event in the news?
• Create your own Google News alert – it’s
free!
• Can choose to monitor latest
developments on web pages, blogs,
Google news, Google discussion group
pages, or all of these sources.
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26. Google Scholar
• Covers: law, medicine, social sciences,
arts, humanities, business, & finance.
• Included items: peer-reviewed papers,
theses, book excerpts, abstracts & full-text
articles
• Sources for items: academic publisher
web pages, professional societies, preprint
repositories, universities, & other
scholarly organizations.
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28. Google Book Search
• Searches full text
of indexed books.
• Library partners:
UC, Princeton,
Stanford, Univ. of
Michigan, Univ.
of Texas, Oxford,
UVA, Univ. of
Wisconsin, ……
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31. Something exciting at last….
•Localized search
•Movie search
•Code search
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32. local.google.co.in
Effective localized search solution
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33. google.co.in/movies
Find theatres running your desired movies in your city..wow
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34. google.com/
codesearch
search public source
code
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35. Interesting stuff
• Gmail
• Google Docs
• Google Blogger
• Google +
• Google Picnic
• Google Picasa
• Google Panorama
• Google Mobile Apps and so on…
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36. PageRank
• Google interprets a link on page A going
to page B as a vote - by page A, for page B.
• Google also analyzes the page that casts
the vote.
• Votes cast by pages that are themselves
"important" weigh more heavily.
• PageRank is just one of the criteria now.
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37. Working of Dr. Google
• Google continuously traverses the web in real
time with software programs called web
spiders, crawlers, or “Googlebots”.
• A crawler visits a page, copies the content and
follows the links from that page to the pages
linked to it, repeating this process over and
over.
• Next Google processes these pages and creates
an index, much like the index in the back of a
book.
• The index is parceled into manageable sections
and stored across a large network of computers
around the world.
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38. Working of Dr. Google
• The query is sent to Google machines and
compared with all the documents stored in
index to identify the most relevant matches.
• In a split second, Google prepares a list of the
most relevant pages and also determines the
relevant sections and bits of text, images,
videos and more.
• We get a list of search results with relevant
information excerpted in “snippets” (short text
summary) beneath each result.
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40. Thank You
Contact me @
akhil1681@gmail.com or
akhil1681.blogspot.com
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