Larry Page and Sergey Brin founded Google in 1998. Google quickly became the world's largest search engine, known for its simple interface and fast results. Google now offers many products and services beyond search that help users access and share information. While Google faces competition from other tech giants, its continued innovation and focus on user experience have helped it maintain its dominant position in the search market.

1. In the Name of Allah
The most Gracious, The most Merciful

2. Googling
to the
FINAL PROJECT
Presented To: Presented By:
Ms Hina Ali Marium Bibi
Abdul Majid Salim
Group Raja Shoaib
Number Ayesha Arooj
Sehrish Kiyani
5 Aamir Kiyani

3. Googling
to the
Different Logos of Google:
Project ….. A Search
Google Name:
Engine …..

4. Googling
to the
Contents:
BrieftHey manage?
HoW introduction
competitors
History of google
google Bussiness expansion
otHer google offerings
WHatsWotsearcH engine?
Basic advantages
is a analysis
googlecHallenges points
revenue & expenses
explained 10
Bussiness expansion grid
google tricks
summary

5. Googling
to the
 Google.Inc is an American Public Corporation
 Attaining the position of No.1 all over the world
 Google's Search Engine Home Page
 Google's Search Engine Options
 All you need to do is just enter a word or phrase and hit
“enter”
 How to read search results?
 Suspicious results and strange behaviour
(This site may harm your computer)

6. Googling
to the
 In January 1996, Larry & Sergey worked on a project
called “BackRub”
 What was the purpose of this project?
 Page Rank (Algorithum)
 In 1997, Google was in its initial stage
 In september 1998, Google was registered
as a search engine
 Only one employee was hire at that time…
Now it has 20,222 employees

7. Googling
to the
 Search Engine Definintion
 Purpose of Search Engine
 How search engine works?
 What is a Google Search
Engine?
 Search quality is a special
department
 Provide scaleable plateform
 Basic boolean

8. Googling
to the
 Focus on the user and all else will follow
 It’s best to do one thing really, really well
 Fast is better than slow
 Democracy on the web works
 You don’t need to be at your desk to need
an answer
 You can make money without doing evil
 There’s always more information out
there
 The need for information crosses all
borders
 You can be serious without a suit
 Great just isn’t good enough

9. Googling
to the
 Google Vision:
“To enable people to find, use, share, and
expand all human knowledge”
 Google Mission:
"To make the world's information
universally accessible and useful”

10. Googling
to the
 Different types of files at your will
 Scholarly search
 Meanings of any word in an instant
 Find the time of any location
 Weather at your finger tips
 Google does live commentary too!
 Calculate with your browser
 Compare your currency with others
 Keep trades of the stocks
 Wanna find some faces?

11. Googling
to the
 Yahoo
 MSN
 AOL (America Online)
& many more….
 Basic Features of Google:
 No advertisment on the front page
 60million webpages
 Doodles

12. Googling
to the
 First funding which received by Google
 Acquire different labs (Pyra Lab)
 Pay per click
 Different Google activities:
 In 2005, Google invested 1billion dollars in AOL
 In 2005, Google announced a research
partnership with NASA
 In 2006, Google paid 3billion dollars to DELL
 In 2006, Google signed a deal to provide there
search on MySpace for 900million dollars
 Pays Mozilla & Opera hundred of millions
 In 2006, google bought youtube in 2billion
dollars

13. Googling
to the
WOT Analysis:
 “Search Engine” of a search engine
 Competition among the companies to be
a part of google main index
 A lot number of share in the Web world
(80% of webpages are there)
 Bringing order to the Web pages
 Competitors on Google Toes

14. Googling
to the
S OT Analysis
Why Google employees quit?
 Googler’s are not happy with the
performance of Google
 Low monthly Pay
 Too much bureaucracy
 Poor management
 Hiring process takes a lot of time
 Doing alot of work

15. Googling
to the
SW T analysis
 Availing opportunities by Doodles
 By advertising
 Make innovations in the mobile world

16. Googling
to the
SWO Analysis
Why could google die…??
Maybe!…not now… but tomorrow??
 Yahoo VS Google
 Companies start excluding thereself
 Threats from other competitors

17. Googling
to the
 Making innovations
 Google make a record…
(To be stable itself in a STAR stage)
 Profits are increasing day by day
 Competitors are in question mark stage
I can tell you everything because I have a Google…
& so do you…

18. Googling
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 Bussiness Level Strategies:
 Should we compete?
 What are we good at?
 How do we compete?
 Corporate Strategies:
 What bussiness are we in?
 Where do we make money?
 What should we be in?

19. Googling
to the
 Handy Search Toolbar
 Provide a “white house” Option
 Quick Search box

20. Googling
to the
 On August 24,2005 google talk was launched
 On that time, english version is just available
 Google talk is Just available for PC’s
 Google talk provides a chat area
 Gmail account is needed for this purpose
 Provides facility to share videos & files
 Providing facilities of offline messages
 On June 30,2006 google talk is available on
mobiles

21. Googling
to the
 Google Desktop..Making your computer searchable
 Provide a facility of Google gadgets & side bar
 Quick search bar makes searching more easier
 Provide facility of deskbar & floating deskbar

22. Googling
to the
 The most important software by Google
 It is available under three different licences
 Google Earth, a free version with limited
functionality
 Google Earth Plus (discontinued), which
included additional features
 Google Earth Pro ($400 per year), which is
intended for commercial use

23. Googling
to the
 Orkut was launched at Jan22,2004
 Designed to meet new friends
& maintain existing
 Initiate target market was the
United states
 Majority of its user are in Brazil

24. Googling
to the
 World is on your Fingure tips
 Google is for everyone
 No need to go anywhere else
 Provide us a best result
 Google itself a supervisor

25. Googling
to the
 Online Marketing
 Diversification
 Microsoft Monoply
 Technical Challenges
 Streamlining Communication
 Copyright Challenge
 Challenge of Language

26. Googling
to the
 Summary about history
 How search engine helps you?
 What is vision & mission of Google?
 Portfolios of Google
 Hurdles Faced by Google

27. Googling
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