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- 1.
- 2. Road Map • History •Mission and Vision Statement • Some Interesting Facts • Products and Services • Some Stats about Google • SWOT Analysis • Conclusion
- 3. History Founders of Google •Larry Page(American) • Surgey Brin (Russian) Founded in 1995 at Stanford University
- 4. • An ideato create a universal search engine that would compare internet sites by the relationships between them and other sites on the World Wide Web. • In 1996,Page and Brin originally nicknamed their new search engine “Backrub”, because the system checked back links to estimate the importance of a site.
- 5. • Eventually, theychange the name to “Google” in 1997 which was from the misspelling of the name googol, which means the number 1 followed by 100 zeros. • Google originally started running at the university’s domain google.stanford.edu.
- 6. Organize the world'sinformation and make it universally accessible and useful Mission Statement
- 7. Vision Statement To makesearch engines so powerful that would understand "everything in the world".
- 9. Google has beenacquiring, on average, more than one company per week since 2010
- 10. Google beats Facebookas it's the world's most visited website.
- 11. Google has foundGPA's and test scores to be "worthless as criteria for hiring"; they have teams where 14% of their employees haven't gone to college.
- 12. When a Googleemployee dies, their spouses receive half pay from the company for 10 years and their children US$1,000 per month until they turn 19.
- 13. Every day, 16%of the searches that occur, are ones that Google has never seen before
- 14. Google earns US$20billion a year from advertising, even more than GDPs of many under developing countries
- 15. Every minute, 2million searches are performed on Google
- 16. For the 6thconsecutive year, Google was named the best company to work for in the U.S.
- 17. Google has almostover more than 200 products and services
- 18. Popular Google productsand services Google Search Engine Google Chrome Gmail Android YouTube Google AdSense Google Drive Google AdWords Google Maps Google Earth Google+ Blogger
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- 20. Annual revenue ofGoogle from 2002 to 2014 (in billion U.S. dollars)
- 21. Number of full-timeGoogle employees from 2007 to 2014
- 22. Google's share ofglobal search
- 24. Strengths • Strong marketposition • Robust financial situation • Strong brand image • Diversified product line • Low operating cost • Strong infrastructure base
- 25. Opportunities • Growth ininternet usage • Increasing worldwide online ad spending • New products and innovation
- 26. Weakness • Too dependenton advertising revenue • Lack of product integration as compared to competitors • No strategy for contraction
- 27. Threats • Intensive competition •Exchange rate fluctuations • Lawsuit expenses • Hacking and other related security issues • Privacy issues • Economic downturn
- 28. Conclusion Since1998, Google hasgrown by leaps and bounds from offering search in a single language, it now offers dozens of products and services including various forms of advertising and web applications for all kind of tasks in many languages and starting from two computers in a university room, it now has thousands of employees and offices and is one of the most successful company in the world.