Effective Communication is defined as the ability to convey information to another effectively and efficiently. Business managers with good verbal, nonverbal and written communication skills help facilitate the sharing of information between people within a company for its commercial benefit.

1. EFFECTIVE
COMMUNICATION
SUBMITTED TO : MRS.SARIKA
SUBMITTED BY : BATCH “B”
(166519806034-16651986066)

2. Communication : Defined as,
“Exchanging of information by speaking,
writing, or using some other medium.”
Effective communication : Defined as,
“A communication between two or more
persons where in the intended message is
successfully delivered, received and
understood.”

3. When compared
Communication
 Anything
communicated is
whether they
understood it or not
Effective
communication
 The process in which
the message is
understood and
feedback is given

4. Process of Communication

5. Communication Process
Sender : The sender generates the
message and conveys it to the
receiver. He is the one who starts the
communication.
Message: The idea, information, view,
fact, feeling, etc. that is generated by
the sender and is then intended to be
communicated further.

6. Encoding : The message generated by
the sender is encoded in the form of
words, pictures, gestures, etc. before it
is being conveyed.
Media : The manner in which the
encoded message is transmitted. The
message may be transmitted orally or
in writing. The medium of
communication includes telephone,
internet, post, fax, e-mail, etc. The
choice of medium is decided by the
sender.

7.  Decoding : The process of converting the
symbols encoded by the sender. After
decoding the message is received by the
receiver.
 Receiver : Once the receiver receives the
message and understands it in proper
perspective and acts according to the
message, only then the purpose of
communication is successful.
 Feedback : Once the receiver confirms to the
sender that he has received the message and
understood it, the process of communication
is complete.

8.  Noise : The obstruction that is caused by the
sender, message or receiver during
the process of communication. For example,
bad telephone connection, faulty encoding,
faulty decoding, inattentive receiver, poor
understanding of message due to prejudice or
inappropriate gestures, etc.

9. Barriers to Communication
 Semantic Barriers : The obstructions in the
process of encoding and decoding of a
message into words or impressions. Normally,
such barriers result due to use of wrong
words, faulty translations, different
interpretations, etc.
For example, language problems when
one doesn’t understand what you say

10.  Psychological Barriers : Emotional or
psychological factors also act as barriers to
communication.
A worried person cannot communicate
properly and an angry recipient cannot
understand the message properly.
 Organizational Barriers : The factors related
to rules and regulations authority
relationships, etc. may sometimes act as
barriers to effective communication. In an
organization with a highly centralized pattern,
people may not be encouraged to have free
communication. Also, rigid rules and
regulations and cumbersome procedures may
also become a hurdle to communication.

11.  Personal Barriers : If a superior thinks that a
particular communication may affect his
authority, he may face such communication.
Also, if the superiors do not have
confidence in the competency of their
subordinates, they may not ask for their advice.
The subordinates may not be willing to offer
useful suggestions in the absence of any
reward or appreciation for a good suggestion.

12. Skimming & Scanning
Skimming
 The action of reading
something quickly so
as to note only the
important points.
 For example :
reading newspaper
Scanning
 The action
of reading a text
quickly in order to
find specific
information.
 For example :
figures or names

13. Newspaper & Magazine
 Newspaper and Magazine are two modes
of communication via print media that is
used by millions of people all over the
world.
 The main difference between newspaper
and magazine is that newspapers contain
relatively short articles on current
news while magazines contains longer
articles on a variety of subjects.

14. Newspaper
 Current news in the
world and their
articles are short.
 Have a broad
audience
 Have simple design
and layout , content
is usually in black &
white.
 Cheap
 Uses catchy
headlines
Magazine
 Have longer articles
on a variety of
subjects such as
fashion, sports.
Articles are long.
 Have targeted
audience.
 Uses a variety of
colors and fonts.
 Expensive than a
newspaper
 Baseline headlines

15. TV Documentary
A Documentary film made specially
for television stations or for
specialty documentary channels, or in
case of political and
historical documentary subjects in
news channels, without the intention of
showing it in movie theaters.

16. Press Release
A press release, news release, media
release, press statement or video
release is an official statement
delivered to members of the news
media for the purpose of providing
information, an official statement, or
making an announcement.

17. Conclusion
 Effective communication : Defined as, “A
communication between two or more
persons where in the intended message is
successfully delivered, received and
understood.”
 Process of Communication involves a
sender ,message, encoding, media,
decoding, receiver, feedback, noise.
 Barriers to communication are semantic
barrier, physiological barrier, organizational
barrier and personal barrier

18. Skimming is the action of reading
something quickly so as to note only
the important points. For example :
reading newspaper
Scanning is the action of reading a
text quickly in order to find specific
information. For example : figures or
names
Newspaper and Magazine are two
modes of communication.

19. TV Documentary film made
for television stations or for
specialty documentary channels, or in
without the intention of showing it in
movie theaters.
Press release is an official statement
delivered to members of the news
media for the purpose of providing
information, an official statement, or
making an announcement.