The document outlines a comprehensive workshop focused on using LinkedIn for digital marketing and lead generation, emphasizing the importance of building a strong personal profile, understanding target audiences, and creating engaging content. It offers practical tips for generating inbound leads, cultivating connections, and personal branding strategies tailored to individual passions and values. Additionally, the workshop details techniques for effective content creation and engagement on LinkedIn, along with the significance of networking and utilizing the platform for business growth.

1. Social Media - LinkedIn
(+Activities/Examples/Tricks)
Digital Marketing Workshop
partner@edu4sure.com
+91-95.5511.5533Edu4sure.com

2. Social Media - LinkedIn
 What is LinkedIn?
 Are you there? If not, then be there (50 Crores Users)
 How many Followers/Connections do you have?
 Do you know them? If yes, how many?
 Should reflect your niche (Let’s check a profile)

3. Inbound Leads
 What is Inbound lead

4. Inbound Leads - Tip 1
 Show them what you have (Especially the Solution)
 Build a strong profile (Content – Value Proposition, Expertise, Knowledge) for the
domain you want to establish
 Map their problems with your offering NOT vice versa – Begin with THEM, Not you
 Did we receive enough resume writing leads (Talk about issues in Resume)
 Did we receive enough personalized coaching (Talk value of Personalized Coaching)
 We don’t hard sell (Our Content is our USP – Build Trust)

5. Inbound Leads - Tip 2
 Check & Stay Where They Are
 Let’s check how to find them?
 What if I don’t have a group
of my niche?

6. Comments
Inbound Leads - Tip 3
 Don’t Hurry Up, Engage first
 We are in a society but does your neighbor know you?
 Don’t say anything, be Thoughtful
 How To Do That?
 “Congrats"/ “Wow"/ “Nice post” - Be Thoughtful
 Don’t Sell
Messages

7. Inbound Leads - Tip 4
 Value Your Uniqueness
 Forget “Fake it till you make it”
 Everyone is Unique and so you & your business
 Are business Unique too?
 Your personalization in Content
 Example: FFS (Fitness - Your idea, your experience)

8. Inbound Leads - Tip 5
 Apna Time Ayega
 No simple way
 Actions & Patience both matter
 TRUST takes time
Remember: Generating Leads is like farming - You must cultivate the soil first

9. Grab Attention Of Your Target - 5 Steps
 What is Target
 HR (Jobs/Internships)
 Customer/Leads
 Fans/Followers
 Angel/VC
 Do you know your GOAL or why do you need LinkedIn?
 Find out your purpose. Let’s check few methods first.

10. Step 1 - Target Your Target
 What is Target – Let’s find out!
 Example: Business Owners

11.  Click People / All Filters

12.  Use various filters to reach desired audience

13.  Send Personalized Invite to 2nd & 3rd level Connection
 They may be followers

14.  Know their Psychology
 Activities
 Posts
 Comments
 Make a List of at least 50 people
(Heading/Common or Related
Interest)
 Psychology helps in Attention
 Remember: Knowing who your customers are is great, but knowing how they
behave is even better!
Step 2 - Know Your Target More

15.  Check their Interests by going to their profile (Scroll down)
 Smart Tip: Groups allow you to communicate with a person you are not directly
connected. Being members of the same group allows you to send a message to that
person. That's the power of LinkedIn Groups ;)
Step 3 - Deep Research Your Target

16.  Content packed with your products/services but don’t be “Saleuuu”
 Your goal is to create the content which "sells without selling“
 Discuss example of Digital Marketing Training pitch to HR (Ria – Star Performer)
 Remember: Content is the King but ENGAGEMENT is the Queen and the lady rules
the house!
 Better Engagement comes from Quality Content + Your Visibility
Step 4 – Time To Serve Your Target
Engagement Attention

17.  Add value, Build rapport & Trust
 Real Meetings (Offline)
 5 Steps can bring you clients but do you have patience & consistency to achieve?
Step 5 – Talk To Your Target
Comments/
Likes
Messages/
Talks

18.  LinkedIn Approx. 50 Crores Users
 1% Write Content
 Effective Content – Less than 1% (The opportunity)
 Way No. 1 (First Impression, Last Impression)
 Make people Curious
 Put open statements
 Spend quality time to write first 2 lines of post
 How we got first 100 leads? See More
 How can you impress your Boss? See More
Ways To Create EFFECTIVE Content

19. Way No. 2 (Quality but experiment with Quantity)
 Myth – Short Content length means more views
 Experiment & Find what works for you?
Way No. 3 (Personalize Your Content)
 “Human Effect” - Right Emojis , Fear, Anxious, Challenge
 Bring Smile, No hatred
 Don’t text but Converse
 Let me show you some examples now. Have a look sweetheart!
(Show how to write for e4s – Story/Conversations etc.)
 The content which makes your reader accept your experiences as his/her own,
is the ultimate goal of EFFECTIVE writing

20. Way No. 4 (No Show-off of your Vocab)
 Keep it simple
 What if my content has to have tough words
 Give readers an idea/explanation of each word – make him/her understand
Way No. 5 (Use of Right Pronoun – Give Readers More Importance)
 Use YOU instead of I and WE to make your readers feel important. That's the key!
 Some examples for you
 We love this movie
 I know, you love this movie. Don’t you?
 Tell me more examples now

21. Way No. 6 (Give reasons to Engage)
 Include CTA (Seek answers, Opinions etc.)
 Why should I encourage them to give their views?

22. Power Of #
 What is Hashtag
 Hashtags are labels to identify a particular topic of content
 Content boosting technique
 Blue #
 Blue # Clickable for Posts
 “Articles & profiles #” are not blue, Not clickable

23. How To Use #
 Along the Content (Don’t Insert words)
 Relevant
 Example: Network and Networking are 2 different
 Don’t # same word 2 times
 After the Content
 Which one is best way?
 How many # should we use?

24. Which #
 Popular #
 Create Catchy #
 Must be NEW
 Easy to remember & Short (If Possible)
 What we suggest you on creation of #

25. Search For/With #
 Example: #entrepreneur
 What If I don’t use # in search
 All searches
 Trick - If you use a # anywhere in your profile's headline, summary or any other
section, your profile also appears in # results on applying filter 'People‘

26. What Else About #
 Is # Case Sensitive
 Which one is correct #DigitalMarketing or #Digital_Marketing or #digitalmarketing
 How to Follow/Unfollow/Manage #

27. Can I Speak To Mr. X?
 LinkedIn means Networking with X
 Rule 1 - Speak to 1 New X daily to remove your anxiety first
 Rule 2 – Respect/ Make X feel important
 Use his/her name (Hi Kamya, how are you?)
 Use Mr./Ms./Sir/Madam if required
 No mistake in spelling + Take care of other precautions/etiquette
Stranger Known

28.  Rule 3 - Why did you connect to X
 Your profile is interesting. May you please guide me on my LinkedIn profile too?
 I found your recent post useful. May I be in your network to continue that learning?
 I was intrigued by your profile. May we stay connected?
 Rule 4 - Polite, not Pushy. Wait for response
 Follow up after few days and ask to connect
 If not interested, leave

29.  Rule 5 - Observe & Analyze their messages/comments
 Be humble/formal in the beginning for sure. Don’t be TOO formal
 These can be trivial observations but they MATTER!
 Which one is correct way?
 "I want to know about your work.“
 "Would you like to tell about your work?“
 Smart Tip: No need to be some English expert for being humble. Just observe &
analyze how others are doing it. You'll learn much more!

30.  Rule 6 - Keep Conversation Open at Your End
 How?
 End your response with a question to keep the conversation open
 Let’s discuss some examples

31.  Rule 7 - Add Value before any Favor
 "Hi Sophia, How are you? I liked your last post. Thought to appreciate your insights through a message.
BTW, I'm looking for a job as graphic designer. Do you have any references?“
 "Hi Sophia, How are you? I like your content. Thought to appreciate your insights personally. You're
doing great! I'm associated with xyz.com. We provide SEO tools to SMEs. We offer a trial package of
tools for 1 week. Would you like to give it a try?“
 "Hi Sophia, How are you? I liked your last post. Thought to appreciate your insights through a message.
I saw your profile. I liked the way you have maintained it. May I give you a suggestion? I've read in
many articles that a background image is must in LinkedIn profile. I'd suggest you to have one too. If
you'd like I can design one for you. As I'm a graphic designer, I'd love to do it. Lemme know if you want
to. And please be assured that it'll be free of cost. Just can't resist my designing genie, lol"
 "Hi Sophia, How are you? I like your content. Thought to appreciate your insights personally. You're
doing great! I can see that you're really passionate about content marketing. I'm also passionate about
same. I'd love to exchange insights about the same. I came across this article (article link) few days
back. They have mentioned about some useful SEO tools to boost content. I think you'll like it. Once
you read it, you can lemme know. We can have a discussion about the same. Nothing is better source
of learning than these kind of discussions. Looking forward to hear from you."

32.  Rule 8 - Apply on yourself
 We already discussed what liked you most when someone approaches. Same applied
to X when you approach
 Most important Rule

33. Decoding NICHE For Personal Branding
 Niche = Passion + Value
 We consult clients and share some tricks, what if we don’t share that value
 Passion can not always bring value to people UNLESS you are giving it a right
purpose
 How to transform your passion into your Niche
1. Figure out the possible relevance of your passion into people's lives
 Example: CAT Exam Time
Passion: To solve questions using various tricks
Value: Sharing tricks to crack CAT

34. 2. Figure out the relevance of your passion into people's lives
 Example: CAT Exam Time
Passion: To solve questions using various tricks
Value: Sharing tricks to crack CAT
3. Bring Innovation in approach
 Medium - Podcast, Any value which can become your USP as well
4. Analyze the Outcome
 Niche doesn't depend on age or any profession or any industry type
 Discover that unique contribution which you're capable of making!
 Introspect your daily activities, your habits, you'll surely find something that you're
doing passionately, pick that thing & start working on it.

35.  Let’s do an Experiment to find your Passion
 Step 1: Do you like Counselling someone on career?
 If Yes,
 Step 2: Counsel anyone and ask yourself if you liked it?
 If No, Go Back to Step 1 and change the interest
 If Yes for step 2,
 Step 3: Evaluate yourself and find a good score for you
 If No for step 2, either try again to counsel or go back to step 1 and change the interest
 If Yes for step 3,
 Step 4: Can you do it 24*7 without much asking for money?
 If No for step 3, try to polish your skills or get some training and evaluate again
 If Yes for step 4, you got your passion (Counselling)
 Activity - Group of 4 (Find your Passion & Niche)

36. Power Of LinkedIn
 Lead Generation Magnet (Especially for B2B)

37. Lead Source
 80% of social leads for B2B are generated on LinkedIn, 12% Twitter followed by
FB/others
Data by Hubspot

39.  Do you want to “Target Global Audience”
Use LinkedIn To Market Your Business

40. 1. Create Company Page
 Professional Look
 Transparency as much as possible
 Cover pic
 Meta Description (length limit)
 Include keywords in about us section
(Use LinkedIn Search & Ubersuggest)
 Links to business page
Note: This can be used for Assessment

41. 2. Content Format (Share what you suits your audience)
 See the recent post by us which creates Curiosity &
provides CTA

43. 3. Start Your Own Group
 Professional Look

44. 4. Explore LinkedIn Learning

45. 4. Explore PROFINDER (Hire Freelancer)
 Answer Some questions (Based upon your need) + Location
 Get quotes & free proposals from professionals

46. 5. Explore Salary + Others

47. 4. Explore Salary + Others

48. +91-95.5511.5533Edu4sure.com
partner@edu4sure.com
“Discuss Examples/ Case Studies
of some projects for better
knowledge”
Project will be assigned to the
participants who want to learn.
Participant must dedicate few
hours per week.