The document provides tips for creating an effective LinkedIn profile. It notes that LinkedIn is the largest professional network with over 200 million users worldwide. It recommends including a profile photo, customizing the public profile URL, adding a comprehensive summary and work experience, and keeping all information up-to-date to maximize searchability and connections with potential clients, employers, and recruiters. Regularly updating the profile with new skills, accomplishments, and status updates is also advised.

1. JNE Masterclasses
Building a winning LinkedIn profile

2. LinkedIn facts
• LinkedIn was launched in May 2003 and is
now the world’s largest professional
network on the internet
• More than 200 Million users, over 200
countries, in 19 languages (Jan 2013)
• 10 m users in UK (4 out of 5 British
professionals – Sep 2012)
• Growing at just over 2 users a second
• During 2012 there were around 5 billion
people searches

3. Who uses LinkedIn?
• Everyone! From Students to Chief Execs and
Managing Partners
• All major UK recruitment companies take
LinkedIn very seriously
• LinkedIn Corporate Recruiting Solutions is a
major part of the Linked In strategy
• LinkedIn Partners with some of the world’s
biggest companies including: Amazon,
American Express, Google, Reuters, Twitter
and many more

4. Writing an online profile
• This is not a place to re-write
your CV - it is a place to sell
yourself and make an impact.
• First Impressions count
• Be Open and Honest
• Authenticity is key
• Keep it relevant
• Keep it up to date

5. Top tips for a winning LinkedIn profile

6. 1. Ensure it is comprehensive
• Strength of your profile increases as you add
content
• Click ‘improve your profile strength’ to follow a
guided tour
• The more robust your profile, the higher you
will rank on Google rankings
• The more information a potential client has
upfront, the more efficient the search process

7. 2. Have a profile photo
• Vital for authenticity
• 4 times more likely to be viewed
• Helps people remember you
• Humanises you
• Reinforces your personal brand

8. Using photos
• Do have a close up
• Don’t show, partners, friends, kids
• No facebook type photos
• It needs to be you
• No cartoons or avatars
• No logos - companies, sports clubs etc
• Worst of all - leaving it blank

9. No!

10. Yes!

11. 3. Name and headline
• Your name should be just your name
• Phone numbers, LION etc don’t help,
and hinder searching
• Description is massively important in
searching
• Headline should sell what you do, not
what you are
• 120 character hook – think KEYWORDS
• Most people only read this far!

12. 4. Contact info and links
• Visible to connections: email, IM,
phone and address
• Visible to everyone: Twitter and
websites
• Use them all
• Web links can be anything you like
• Change the title to a description
• Keep these up to date

13. 5. Customise your public profile and URL
• The public profile is what is seen from
outside LinkedIn
• Make the settings as public as
possible
• The URL that LinkedIn gives you is
customisable
• Make it memorable and searchable
• e.g. link2james - no.1 on Google

14. 6. Summary
• Make it a proper summary
• You have 2000 characters to use
• Use short paragraphs and make it personal
• Add your contact details here
• Should contain as many keywords as
possible

15. 7. Skills and expertise
• Skills are now endorsable by 1st
tier connections
• Put in as many as you can as
long as they are relevant
• LinkedIn prompts viewers of
your profile to endorse you
• Make sure they are visible in
your settings

16. 8. Experience and education
• Company display name and job
title are highly search friendly (100
characters available)
• The key is keywords
• Good descriptions optimise your
profile
• Do not leave gaps – gives instant
concerns (basics of unrelated roles)
• Education is helpful for profile
strength and LinkedIn Alumni

17. 9. Media
• Great value adder
• You can imbed presentations, blogs,
video etc
• Brings authenticity to your profile
• All users will be able to do this as it is
rolled out

18. 10. Recommendations
• Testimonials influence other people
• Great opportunity to strengthen the
relationship with a client – ask in
person
• Key is who writes the recommendation
for you – credible source
• Accept at the right time – AM
• Avoid reciprocity

19. 11. Profile settings
• Be visible to everyone
• Make it public
• Being visible and authentic makes your
profile more valuable
• Edit settings to be as open as possible
• Do not block incoming emails
• Showing connections – mixed views

20. 12. Keep your profile and status up to date
• Make sure you review your profile regularly
• List your client offering well
• Add new skills that make you saleable
• Out of date profiles are worse than none at all!
• Update your status regularly, list articles,
accomplishments, blog updates etc
• Link to Twitter etc for maximum effect

21. Search engines
• Social media profiles rank VERY highly
on search engines
• Potential clients, employers and
recruiters search the web and can find
you very easily
• Your LinkedIn profile is one of the first
things they will find

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