This document summarizes a LinkedIn training presentation about optimizing profiles, engaging on the platform, and building business connections. It provides tips on personalizing connection invitations, posting regular status updates to stay visible, and engaging with other users' content to build social media karma. The training encourages attendees to complete homework assignments like improving their profile, connecting with other professionals, and actively participating on LinkedIn weekly.

1. LinkedIn 101:
Unlocking the Power of LinkedIn:
Presented by Brenda Meller of Meller Marketing
www.linkedin.com/in/BrendaMeller
to my new connections at the Royal Oak Chamber – Alpha Group
Wednesday, September 5, 2018

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Ready to ROCK on LinkedIn?
• How to navigate LinkedIn and make it a "go-to" resource for business
development, industry support and building your retail and B2B network.
• Top 5 things to improve your traction on LinkedIn, including a new technique
to amplify your status updates
• All attendees are encouraged to connect with Brenda Meller at
www.linkedin.com/in/brendameller

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About Brenda Meller
LinkedIn
Pie
Introvert
@brendameller
@mellermarketing
#socialmediapie

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Effort = Results
Average number of inquiries
for Meller Marketing per week
using LinkedIn.

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Who are You?
• Name & business
• What are you hoping to learn today?
• Best place for pie?
GOAL = EVERYONE LEARNS
SOMETHING NEW

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LinkedIn Reminders
 Company rules / policies
 LinkedIn will change… again
 Your LinkedIn view  my view
 Everyone has a different comfort level
 We all have the same 24 hours every day
 Visit my profile as often as you’d like
(I promise I won’t assume you are stalking me)

7. LET’S ROCK THIS
7
@brendameller
@mellermarketing
#socialmediapie
How to navigate LinkedIn and make it a "go-to" resource for business development, industry
support, and building your retail and B2B network.

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Navigation for ROCKSTARS
• Optimize Your Profile
• Build Social Media Karma
• Get Active & Stay Active

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KEEP IN MIND: Desktop and Mobile Views Differ

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1. Photos
a. Profile Photo: Pleasant, smiling, professional, face 50%
b. Background Image: aligns with industry or personal brand
2. Headline
• Descriptive and Appealing.
• Doesn’t need to match your job title
• It’s what people see when you come up in search results.
Make it interesting!
3. Connections
10+ = active; average user has 400 connections
4. Summary
• Up to 2,000 characters. IMPORTANT: 3-lines – or about 25-42
words show on desktop (LESS on mobile!) so make the first
few words compelling.
• First Person
My suggested profile checklist
1a
2
3
4
https://www.linkedin.com/pulse/what-maximum-linkedin-
character-your-summary-12-top-2017-caprelli
1b

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My suggested profile checklist
(continued)
5. Experience
a) First, describe your company and
products/services your company offers
b) Then, describe your role and key
achievements, or what products/services you
offer
c) Add a list of Specialties (keyword list) – this is
for “search” (not necessarily for a human to
read
d) Showcase projects using “Media” section
a
b
c
d

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 Company Page,
Linked
 No company page
 OR not linked
www.linkedin.com/company/hire-a-wife-llc
“Gray is NOT OK”

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Follow the Meller Marketing company page on LinkedIn
www.linkedin.com/company/meller-marketing-llc
• Follow my page for
marketing tips, social
media tips, LinkedIn
tips, inspiration
• Post from your
business page
• Share posts from your
business page to your
homepage feed
• Engagement = LEADS

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Follow the Royal Oak Chamber company page on LinkedIn
www.linkedin.com/company/royal-oak-chamber-of-commerce
• Follow the Royal Oak
Chamber page NOW
• Engage with their
content: like or
comment
• Connect with others
who engage with their
content

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My suggested profile checklist (continued)
6. Endorsements
 Only the top 3 are visible, so move your
top 3 to the top 3. “People are lazy” *
 You can list up to 50
 Even if they are hidden, use of skills
helps with SEO (think like Google)
7
• Review & reorder your top 3 skills.
• Look at other LinkedIn members with your current or future (aspirational) job title: what skills do they have?
Click to re-order your
top 3
*Maybe they’ll click.
But probably not.

16. 5 Ways
to Build Traction on LinkedIn
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1. Personalize EVERY invitation you send

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Be ON their profile when you click to connect

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The Personalized Invitation
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ALWAYS
ALWAYS
ALWAYS PERSONALIZE and “ADD A NOTE”
Your Personalized Message:
• Hi (firstname),
• Have you met or not?
• Why you wish to connect
• Ask for the connection
• (your name)
HINT: Make it ALL ABOUT THEM

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Your Personalized Message:
• Hi (firstname),
• Have you met or not?
• Why you wish to connect
• Ask for the connection
• (your name)
HINT: Make it ALL ABOUT THEM

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ON MOBILE
• Click to view profile
• Click on “More…” or the three dots

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Click “Personalize your invitation”

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DESKTOP ONLY
1.Go to your invitations by
clicking on “My Network”
2.Click on “Manage all”
1
2
2. Screen them in and create dialog

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The Short Version – message me if you’d like the long version
Click “Message” to reply without accepting:
Reply with this text – feel free to copy or create your own:
Hi (firstname), Thanks for the LinkedIn invitation. Have we met? Brenda Meller

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3. Maximize Your Visibility
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“BLUE”
shows us
YOU

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4. Post a Daily Status Update to Stay Top of Mind
1. Update your status TODAY. Tag sparingly and strategically. OK to take pic and tag me! You WILL get
additional profile views if you do this. I have nearly 7,300+ connections.
2. Update your status once per week. When reading an industry article, click to share it!
Post your status update here TO TAG:
Type “@” then click
name of business or
first and last name.
Type slowly…
Hint: tags are blue –
like Ara’s tag of New
Century Realtors

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Suggested Status Update BONUS
Conferences, workshops, attended ADD: photo (and tag) of presenter(s) and tell your
network what you LEARNED
Industry news item ADD: your key takeaways
Organization news (Royal Oak
Chamber, etc.)
ADD: a 1-sentence preview
Tips based on your expertise ADD: how this can help the reader
Share an item from a 1st level
connection
ADD a comment of five or more words
Job postings from your network ADD: offer instructions on how to apply (will you
refer them?)
Inspirational messages and pep
talks
Speak to the reader and add a few words of your
own.
Are you SELLING? Or TELLING?
SELLING < TELLING

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5. Engage like NEVA before
News or
information:
educate or inform
N
A
V
E
Engage by tagging:
people, businesses,
organizations
Visual: photo
or video
Action:
call to action

29. N = The news I’m sharing
E = I’m engaging with these
tags
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V = Visuals (the presenters)
A = Visit comments for links
and click to share.

30. Above All:
BUILD SOCIAL MEDIA KARMA
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Social Media Karma
Comments are a gift
(thank them)
5+ words
Give
Recommendations
Pay it Forward with
no expectation of
being repaid

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Homework
YES!
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HOMEWORK: LinkedIn
1. Get active on LinkedIn
2. Set up your profile
• Photo
• Update your summary
• Make sure your company is linked. “Gray is not OK”
• One other item from my checklist
3. Connect with me
4. Connect with 2 people who have looked at your profile
5. Post one status update a week
6. Create Social Media Karma: like, share, comment
7. Take a photo of a presenter and share it as a status update, tagging them in the post.
8. Reply with “Have we Met?”
BONUS: spend 15 minutes a day EVERY WEEKDAY on LinkedIn
www.linkedin.com/in/brendameller
INCENTIVE:
Complete this homework and message
me on LinkedIn and I’ll look over your
profile for you!