The document discusses strategies for using the social media platform Quora. It provides an overview of Quora, describing it as a platform for asking and answering questions and sharing knowledge in various communities. It then outlines basic features like asking, answering, upvoting, downvoting, and commenting. It provides instructions for signing up and entering topics of interest. Finally, it lists strategies for getting more views and upvotes on questions, such as ensuring answers are interesting, connecting with prominent users, using analytics, and optimizing one's profile.

1. Quora
(+Activities/Examples/Tricks)
Digital Marketing Workshop
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2. Quora – Social Media Platform
 Launched in 2010
 A platform where we can ask questions
 A platform where we can share knowledge by answering
 Join Various Communities
 Quora Vs Google (Human Vs Machine)

3. Basic Features of Quora
 Ask
 Answer
 Upvote
 Downvote
 Comment, Share, Thank and much more…

4. Sign Up on Quora
 Sign up
 Basic Details

5. Sign In On Quora
 Min. 10 Topics of Interest - MUST

6. Enter Topics You Want To Know

7. Find Friends On Quora

8. Relevant People You May Follow

9. Ask Questions
 Individual Assignments On Quora (Plan your own strategy)

10. Strategies, We Use!
 Relevancy
 More Views (Target min. 1000 Views), Usually appears first in long run
 If any questions already has many answers then?
 Many answers, Many Views, Maximum exposure
 More Upvotes – on the Top
 More Upvotes – on the Top but not necessarily true (Algorithm update)
 Notifications On, Answers Requested by others

11. Strategies, We Use Continues…
 Make sure the answers by you are interesting, educating and have examples and if
possible concise.
 Connect with prominent Quora users (Comments/Answers Sections) – More Eyeballs
 Use Analytics
 Optimize Your Profile – Leads, Followers
 Create a new Topic specific to your Brand
(Long term strategy)

12. “Discuss Examples/ Case Studies
of some projects for better
knowledge”
Project will be assigned to the
participants who want to learn.
Participant must dedicate few
hours per week.
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