This document provides tips for maximizing success with Google Adwords campaigns. It emphasizes targeting ads by using keywords throughout ad text, creating separate ad groups for each keyword, and using negative keywords to exclude irrelevant searchers. Specifically, it recommends: 1) including keywords in ad titles, bodies, and domains; 2) grouping keywords that appear together rather than lump hundreds together; and 3) using negative keywords to filter out searches not related to the business or opportunity. Following these targeting strategies can improve click-through rates and ad placement, leading to higher returns on investment from Adwords campaigns.

1. Who Else Wants To Maximize Their Google Adwords
Success?

2. "Discover Three Simple But Incredibly Powerful
Strategies That You Can Implement Right Now About
The One Thing You Must Do To Ensure An Awesome
Adwords ROI!"

3. If you're not familiar with using Google Adwords, please
check out my getting started article on my site.

4. Basically, with Google Adwords you can put your ad in
front of people as they are searching for information and
solutions online.

5. However, there is a bit of a learning curve to get a good
steady campaign and Return On Investment (ROI) with
Google Adwords.

6. The One thing you really have to remember and focus on
with Google Adwords is to...

7. TARGET YOUR AD!

8. Always use your keywords as often as you can in your
Ad: in the title, in the body and even in your domain
name.

9. These words will be highlighted for the web surfer that
is viewing their search results, so why not make it easy
for them to choose your ad?

10. TARGET YOUR AD!

11. Don't create an Ad Group and throw all your hundreds
of keywords in, unless they all show up within your ad
text.

12. Instead take a little more time and create one Ad Group
for each keyword or phrase.

13. This will allow you to maximize the use of your specific
keywords.

14. TARGET YOUR AD!

15. Recent searches for "work from home"

16. 310780 work from home

17. 12538 work from home job

18. 9384 home work

19. 3399 data entry work from home

20. Even though there are thousands of people looking to
"work from home" your business or opportunity may
not include "data entry" positions right? And those
"home work" searchers may not be business
opportunity seekers at all.

21. So, use the negative keywords tool (which will exlcude
searches with those keywords) religiously.

22. If you don't exclude these searchers from your ad
impressions your click-through rate (CTR) will suffer,
which will affect your ad's placement and costs.

23. Also, a very low CTR will slow down the number of times
your ad is displayed, until eventually it is disabled until
you increase your bid.

24. So to review:

25. Target Your Ad by:

26. 1. Using your keywords all over your ad.

27. 2. Creating a separate ad group for each keyword (don't
lump tons of them together)

28. 3. Use the negative keywords to qualify the searchers
you are targeting.

29. Well there you have it: three simple strategies to target
your ad's and maximize your Google Adwords ROI!

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