The document provides an overview of pay-per-click (PPC) marketing principles and terminology. It discusses the history and effectiveness of PPC, the major search networks, key PPC concepts like keyword matching and quality score, how to structure a successful PPC account with campaigns and ad groups, and tips for writing compelling ads and optimizing performance.
Alex DiSebastian, Web Director of PaperStreet Web Design, explores the world of SEO showing the importance of Search Engine Optimization in the Business world today. Learn more by visiting http://www.paperstreet.com/
Scale Your Digital Marketing with Display AdvertisingeBoost Consulting
Google, Yahoo, Microsoft, and AOL are becoming one-stop shops for advertisers by building up ad networks with targeting and tracking capabilities. If you haven’t noticed, Google is making a big push for display advertising on the Google Content Network, the next big revenue driver for the company with a $160B market cap.
Online display advertising is expected to increase from $8.5B this year to $15B in 2014. So should you be a part of it?
With most online marketing budgets going towards search, why should you reallocate or add more budget for display advertising? In July’s Brown Bag Webinar you’ll learn:
• I don’t click on banner ads so why should I expect my customers to?
• What are the opportunities with display advertising?
• How does display advertising effect paid search and SEO? (it does)
• What are the performance expectations for different targeting and creative options?
• What tools can I use to begin planning which networks and publishers I should advertise on?
Speaker:
Nick Urbani is Managing Director at eBoost Consulting. Nick has spoken across the country about digital marketing at associations and events, including the Women’s Presidents Organization, iMarketer’s Beyond Search Summit, Cal Polytechnic University, and SDSIC. Nick oversees millions of dollars in digital media buy spend for clients executing branding and performance driven strategies.
SEM refers to search engine marketing, which involves researching, submitting, and positioning websites to rank highly in search engine results. It encompasses search engine optimization (SEO), which improves organic rankings, and search engine advertising (SEA), which involves paid placement. Key aspects of SEM include keyword selection and optimization of content, links, images and mobile experience to attract relevant traffic and support leads and sales.
Christoffer Berg - Prioritize better with a weighted keyword visibility scoreJoão Pereira
This document summarizes Christoffer Berg's presentation on using a weighted keyword visibility score to prioritize SEO efforts. It discusses calculating visibility based on keyword position, search volume, or business value. Business value considers factors like click-through rate, conversion rate, and bookings revenue. The presentation examines tracking changes in three keywords' rankings over time under different weighting methods. It concludes by asking which keyword the business should focus on improving based on the most recent data, taking into account search volume and business value.
ADSPACE Measurement and Metrics — Shelley Ellisadtech_fan
This document provides tips and best practices for content targeting in Google AdWords. It discusses using category and category negative targeting to show relevant ads. It recommends using placement and ad copy reports to evaluate relevancy and make exclusions. The document also provides guidance on determining effective keyword counts, quality score, ad positioning, and other metrics to optimize content targeting campaigns.
1) The document discusses several topics related to search engine optimization (SEO) including domain authority, integrating SEO and pay-per-click (PPC) advertising, keyword research, link building, social media advertising, and tracking organic traffic.
2) It argues that while paid social media can provide a good return, organic SEO efforts should not be neglected and that better search engine rankings can generate more preferred traffic.
3) One strategy discussed is segmenting keyword phrases into funnels to paint a picture and disseminate search intent, while tools can track organic visitors to fine-tune the site.
The document provides an overview of pay-per-click (PPC) marketing principles and terminology. It discusses the history and effectiveness of PPC, the major search networks, key PPC concepts like keyword matching and quality score, how to structure a successful PPC account with campaigns and ad groups, and tips for writing compelling ads and optimizing performance.
Alex DiSebastian, Web Director of PaperStreet Web Design, explores the world of SEO showing the importance of Search Engine Optimization in the Business world today. Learn more by visiting http://www.paperstreet.com/
Scale Your Digital Marketing with Display AdvertisingeBoost Consulting
Google, Yahoo, Microsoft, and AOL are becoming one-stop shops for advertisers by building up ad networks with targeting and tracking capabilities. If you haven’t noticed, Google is making a big push for display advertising on the Google Content Network, the next big revenue driver for the company with a $160B market cap.
Online display advertising is expected to increase from $8.5B this year to $15B in 2014. So should you be a part of it?
With most online marketing budgets going towards search, why should you reallocate or add more budget for display advertising? In July’s Brown Bag Webinar you’ll learn:
• I don’t click on banner ads so why should I expect my customers to?
• What are the opportunities with display advertising?
• How does display advertising effect paid search and SEO? (it does)
• What are the performance expectations for different targeting and creative options?
• What tools can I use to begin planning which networks and publishers I should advertise on?
Speaker:
Nick Urbani is Managing Director at eBoost Consulting. Nick has spoken across the country about digital marketing at associations and events, including the Women’s Presidents Organization, iMarketer’s Beyond Search Summit, Cal Polytechnic University, and SDSIC. Nick oversees millions of dollars in digital media buy spend for clients executing branding and performance driven strategies.
SEM refers to search engine marketing, which involves researching, submitting, and positioning websites to rank highly in search engine results. It encompasses search engine optimization (SEO), which improves organic rankings, and search engine advertising (SEA), which involves paid placement. Key aspects of SEM include keyword selection and optimization of content, links, images and mobile experience to attract relevant traffic and support leads and sales.
Christoffer Berg - Prioritize better with a weighted keyword visibility scoreJoão Pereira
This document summarizes Christoffer Berg's presentation on using a weighted keyword visibility score to prioritize SEO efforts. It discusses calculating visibility based on keyword position, search volume, or business value. Business value considers factors like click-through rate, conversion rate, and bookings revenue. The presentation examines tracking changes in three keywords' rankings over time under different weighting methods. It concludes by asking which keyword the business should focus on improving based on the most recent data, taking into account search volume and business value.
ADSPACE Measurement and Metrics — Shelley Ellisadtech_fan
This document provides tips and best practices for content targeting in Google AdWords. It discusses using category and category negative targeting to show relevant ads. It recommends using placement and ad copy reports to evaluate relevancy and make exclusions. The document also provides guidance on determining effective keyword counts, quality score, ad positioning, and other metrics to optimize content targeting campaigns.
1) The document discusses several topics related to search engine optimization (SEO) including domain authority, integrating SEO and pay-per-click (PPC) advertising, keyword research, link building, social media advertising, and tracking organic traffic.
2) It argues that while paid social media can provide a good return, organic SEO efforts should not be neglected and that better search engine rankings can generate more preferred traffic.
3) One strategy discussed is segmenting keyword phrases into funnels to paint a picture and disseminate search intent, while tools can track organic visitors to fine-tune the site.
This is an example of a custom presentation I made for one of our potential customers/partners. This is encompassing of a company review, next steps, goals, planning, and requirements of an SEO Campaign.
This document discusses Schema.org and how it can help websites control their Google search results. It begins with an introduction of the speaker and then defines Schema.org as code that provides additional structured data about page elements to search engines. It explains how Schema.org works and different types of structured data that can be used. The speaker's favorite is FAQ Schema, which can provide rich search results. Testing on various sites found increased traffic and leads without losing any, showing benefits of Schema.org without drawbacks.
This document provides an overview of basic online marketing tactics including search engine optimization, pay per click advertising, email marketing, affiliate marketing, and basic blog marketing. It explains that search engine optimization involves optimizing web presence to improve search engine rankings by using consistent keywords and link building. Pay per click advertising allows marketing through search engines by paying for each click. Email marketing is described as a cost effective way to build customer loyalty and drive people back to a site. Affiliate marketing turns others on the internet into a salesforce at low cost. And basic blog marketing utilizes tactics like RSS feeds and email subscriptions to share content.
ADSPACE Measurement and Metrics — Arjun Jayaramadtech_fan
The document discusses measurement and optimization strategies for content advertising. It notes that content advertising requires different strategies than keyword search. Key points include:
- Ad generation for content focuses on related keywords to determine when ads are displayed.
- Content ads have more volatility in traffic and different performance across domains than search ads.
- Bidding strategies aim to find the optimal quality/price ratio by determining ideal ad positions and adjusting bids over time.
- Tracking is done at the ad/URL level rather than just the ad group to measure quality and conversions for specific pages.
This document provides an overview of search engine optimization (SEO) and pay-per-click (PPC) advertising presented by Nicole Roland and Caroline Jensen. It discusses key aspects of PPC including keywords, budgets, campaign and ad group development, landing pages, and page position. For SEO, it covers quality inbound links, quality content, user experience, page authority, and domain authority. The presentation emphasizes that PPC can drive short-term traffic but SEO is needed for long-term, sustainable traffic. It also notes that PPC and SEO should be used together for maximum visibility and to share helpful keyword data between the two strategies.
More job searches are conducted on Google and Yahoo than Monster and CareerBuilder combined. Use search engine marketing to send job seekers directly to your career site! Contact cslomski@nasrecruitment.com for more information.
Kelsey McCoy shares her insight and professional expertise at the 2014 Cleveland Nonprofit Marketing Summit. From understanding the best content to put on your website to being found on search engines, this presentation covers all the bases.
Managing lead generation paid advertising campaigns? Discover the simplest ways to drive quality leads to your website and get your audience to fill the form. In this presentation, you will learn how to adjust your current paid search campaigns but also what channels bring in high quality leads.
The document summarizes a study comparing actual search volume data for 50 keywords against estimates from Google Keyword Tool, Wordtracker, and SEOBook. The study found that on average, the estimation tools were inaccurate compared to actual data, with Wordtracker being the most accurate and Google the least accurate. Excluding low search volume keywords from the analysis improved the correlation between estimated and actual data. The study concluded that keyword estimations alone are unreliable and better results require using existing real-world traffic data.
Morino Neto - international SEO strategyJoão Pereira
This document discusses how to identify and fix localization ranking issues in an international SEO strategy. It recommends using Google Search Console country reports and Search Analytics for Sheets to find pages ranking incorrectly in other markets. Common causes of localization issues include the domain/sub-domain structure, link authority differences between markets, content quality issues, and technical problems. The document provides tips on fixing issues such as improving page rank, using sub-folders instead of sub-domains, performing local keyword research, and identifying and resolving technical rendering issues.
On May 14, 2014, I gave a introductory presentation on paid search for Social Media Club - Detroit. My focus was on Google AdWords and pay-per-click advertising to keep it easy on the small business owner audience.
To get a sense of what I discussed, check out the podcast I did with Social Media Club - Detroit afterwards: https://soundcloud.com/socialmediaclubdetroit/paid-search-for-business-101
Felipe Bazon - The Measurement Plan Applied to SEOJoão Pereira
This document discusses the marketing and measurement plan as applied to SEO. It defines the marketing and measurement plan, focusing on goals, KPIs, targets, and segmentation. It then shows how this plan can be applied specifically to an SEO strategy, including examples of strategic SEO plans. It also provides bonuses on workflow/project scheduling and a methodology for organic growth forecasting.
Social Media Ads Lisa Raehsler at Zenith Conference 2012Lisa Raehsler
An Overview Of The Social Media Advertising Universe:
Wondering about paid advertising on Facebook and LinkedIn? Well…it’s way different than search PPC and you can serve billions of highly targeted or dozens of micro targeted impressions to serve various marketing goals. Does the opportunity to target YouTube viewers with enticing ads see like a possible win? How about those “Ads by Google on the New York Times? Want to place your ad in such places? Join nationally known speaker Lisa Raehsler for a no holds barred multi-channel social media PPC excursion on an incredible guided tour of the social advertising universe. Attend this session or read about hear that you should have.
ADSPACE_Tools and Technologies — Andrew Silvermanadtech_fan
Google's Conversion Optimizer is a multi-dimensional bid management tool that optimizes bids across multiple factors like location, device, and content to improve campaign performance and lower costs. It analyzes over 30 factors beyond just keywords to avoid unprofitable clicks and get more conversions at a lower cost than simple bid management. Advertisers using Conversion Optimizer see an average 21% increase in conversions and 14% decrease in cost-per-acquisition. It's easy to implement and free for AdWords advertisers.
ADSPACE Measurement and Metrics — Jarck Mardackadtech_fan
The document discusses how to increase visitor value by directing them to useful content on a website. It recommends starting from scratch when designing landing pages rather than borrowing from search campaigns. Organize content into categories and taxonomies and map campaigns to these structures to help visitors easily find relevant information. The goal is for landing pages to act as hubs that satisfy visitors' content needs and allow opportunities to monetize through ads or purchases, rather than using conventional landing pages focused solely on conversions.
Advanced Web Analytics - Penn State Web Conference 2010Shelby Thayer
This document discusses key performance indicators and metrics for measuring the success of a website in meeting its objectives, such as increasing applicants, donations, or user engagement. It recommends tracking things like conversion rates, time on site, and user behavior to understand how well the website is performing. It also discusses the importance of segmentation, such as analyzing metrics separately for new vs. returning visitors or different marketing campaigns. Proper tracking and analysis of data is needed to optimize efforts and measure the impact of various marketing channels.
The vast majority of consumers will find your business not by seeing it on the street, or even by finding it in the phone book; instead, they will find it by searching on the Internet. Search engine optimization (SEO), a practice designed to put websites higher in the search engine results of consumers, is the best way to get your business website found by the audience you want to target.
The document provides an agenda and overview for a presentation on leveraging Twitter for brands. It discusses why people use Twitter, how brands are using Twitter, best practices for brands on Twitter, and tweet mechanics. Key points include that people use Twitter to stay updated on news, connect with others, and discover new interests. The document outlines different Twitter strategies for brands including everyday engagement, planned campaigns/events, and reactive responses. It provides examples of brands interacting on Twitter and recommends structuring tweets for maximum engagement by considering character count, links, hashtags, content freshness, and calls to action. The presentation also covers when to post tweets based on day/time and gaining insights from engagement.
Riley celebrated her 8th birthday in 2009. She had a party with her friends and family. They sang happy birthday and Riley blew out the candles on her birthday cake.
This is an example of a custom presentation I made for one of our potential customers/partners. This is encompassing of a company review, next steps, goals, planning, and requirements of an SEO Campaign.
This document discusses Schema.org and how it can help websites control their Google search results. It begins with an introduction of the speaker and then defines Schema.org as code that provides additional structured data about page elements to search engines. It explains how Schema.org works and different types of structured data that can be used. The speaker's favorite is FAQ Schema, which can provide rich search results. Testing on various sites found increased traffic and leads without losing any, showing benefits of Schema.org without drawbacks.
This document provides an overview of basic online marketing tactics including search engine optimization, pay per click advertising, email marketing, affiliate marketing, and basic blog marketing. It explains that search engine optimization involves optimizing web presence to improve search engine rankings by using consistent keywords and link building. Pay per click advertising allows marketing through search engines by paying for each click. Email marketing is described as a cost effective way to build customer loyalty and drive people back to a site. Affiliate marketing turns others on the internet into a salesforce at low cost. And basic blog marketing utilizes tactics like RSS feeds and email subscriptions to share content.
ADSPACE Measurement and Metrics — Arjun Jayaramadtech_fan
The document discusses measurement and optimization strategies for content advertising. It notes that content advertising requires different strategies than keyword search. Key points include:
- Ad generation for content focuses on related keywords to determine when ads are displayed.
- Content ads have more volatility in traffic and different performance across domains than search ads.
- Bidding strategies aim to find the optimal quality/price ratio by determining ideal ad positions and adjusting bids over time.
- Tracking is done at the ad/URL level rather than just the ad group to measure quality and conversions for specific pages.
This document provides an overview of search engine optimization (SEO) and pay-per-click (PPC) advertising presented by Nicole Roland and Caroline Jensen. It discusses key aspects of PPC including keywords, budgets, campaign and ad group development, landing pages, and page position. For SEO, it covers quality inbound links, quality content, user experience, page authority, and domain authority. The presentation emphasizes that PPC can drive short-term traffic but SEO is needed for long-term, sustainable traffic. It also notes that PPC and SEO should be used together for maximum visibility and to share helpful keyword data between the two strategies.
More job searches are conducted on Google and Yahoo than Monster and CareerBuilder combined. Use search engine marketing to send job seekers directly to your career site! Contact cslomski@nasrecruitment.com for more information.
Kelsey McCoy shares her insight and professional expertise at the 2014 Cleveland Nonprofit Marketing Summit. From understanding the best content to put on your website to being found on search engines, this presentation covers all the bases.
Managing lead generation paid advertising campaigns? Discover the simplest ways to drive quality leads to your website and get your audience to fill the form. In this presentation, you will learn how to adjust your current paid search campaigns but also what channels bring in high quality leads.
The document summarizes a study comparing actual search volume data for 50 keywords against estimates from Google Keyword Tool, Wordtracker, and SEOBook. The study found that on average, the estimation tools were inaccurate compared to actual data, with Wordtracker being the most accurate and Google the least accurate. Excluding low search volume keywords from the analysis improved the correlation between estimated and actual data. The study concluded that keyword estimations alone are unreliable and better results require using existing real-world traffic data.
Morino Neto - international SEO strategyJoão Pereira
This document discusses how to identify and fix localization ranking issues in an international SEO strategy. It recommends using Google Search Console country reports and Search Analytics for Sheets to find pages ranking incorrectly in other markets. Common causes of localization issues include the domain/sub-domain structure, link authority differences between markets, content quality issues, and technical problems. The document provides tips on fixing issues such as improving page rank, using sub-folders instead of sub-domains, performing local keyword research, and identifying and resolving technical rendering issues.
On May 14, 2014, I gave a introductory presentation on paid search for Social Media Club - Detroit. My focus was on Google AdWords and pay-per-click advertising to keep it easy on the small business owner audience.
To get a sense of what I discussed, check out the podcast I did with Social Media Club - Detroit afterwards: https://soundcloud.com/socialmediaclubdetroit/paid-search-for-business-101
Felipe Bazon - The Measurement Plan Applied to SEOJoão Pereira
This document discusses the marketing and measurement plan as applied to SEO. It defines the marketing and measurement plan, focusing on goals, KPIs, targets, and segmentation. It then shows how this plan can be applied specifically to an SEO strategy, including examples of strategic SEO plans. It also provides bonuses on workflow/project scheduling and a methodology for organic growth forecasting.
Social Media Ads Lisa Raehsler at Zenith Conference 2012Lisa Raehsler
An Overview Of The Social Media Advertising Universe:
Wondering about paid advertising on Facebook and LinkedIn? Well…it’s way different than search PPC and you can serve billions of highly targeted or dozens of micro targeted impressions to serve various marketing goals. Does the opportunity to target YouTube viewers with enticing ads see like a possible win? How about those “Ads by Google on the New York Times? Want to place your ad in such places? Join nationally known speaker Lisa Raehsler for a no holds barred multi-channel social media PPC excursion on an incredible guided tour of the social advertising universe. Attend this session or read about hear that you should have.
ADSPACE_Tools and Technologies — Andrew Silvermanadtech_fan
Google's Conversion Optimizer is a multi-dimensional bid management tool that optimizes bids across multiple factors like location, device, and content to improve campaign performance and lower costs. It analyzes over 30 factors beyond just keywords to avoid unprofitable clicks and get more conversions at a lower cost than simple bid management. Advertisers using Conversion Optimizer see an average 21% increase in conversions and 14% decrease in cost-per-acquisition. It's easy to implement and free for AdWords advertisers.
ADSPACE Measurement and Metrics — Jarck Mardackadtech_fan
The document discusses how to increase visitor value by directing them to useful content on a website. It recommends starting from scratch when designing landing pages rather than borrowing from search campaigns. Organize content into categories and taxonomies and map campaigns to these structures to help visitors easily find relevant information. The goal is for landing pages to act as hubs that satisfy visitors' content needs and allow opportunities to monetize through ads or purchases, rather than using conventional landing pages focused solely on conversions.
Advanced Web Analytics - Penn State Web Conference 2010Shelby Thayer
This document discusses key performance indicators and metrics for measuring the success of a website in meeting its objectives, such as increasing applicants, donations, or user engagement. It recommends tracking things like conversion rates, time on site, and user behavior to understand how well the website is performing. It also discusses the importance of segmentation, such as analyzing metrics separately for new vs. returning visitors or different marketing campaigns. Proper tracking and analysis of data is needed to optimize efforts and measure the impact of various marketing channels.
The vast majority of consumers will find your business not by seeing it on the street, or even by finding it in the phone book; instead, they will find it by searching on the Internet. Search engine optimization (SEO), a practice designed to put websites higher in the search engine results of consumers, is the best way to get your business website found by the audience you want to target.
The document provides an agenda and overview for a presentation on leveraging Twitter for brands. It discusses why people use Twitter, how brands are using Twitter, best practices for brands on Twitter, and tweet mechanics. Key points include that people use Twitter to stay updated on news, connect with others, and discover new interests. The document outlines different Twitter strategies for brands including everyday engagement, planned campaigns/events, and reactive responses. It provides examples of brands interacting on Twitter and recommends structuring tweets for maximum engagement by considering character count, links, hashtags, content freshness, and calls to action. The presentation also covers when to post tweets based on day/time and gaining insights from engagement.
Riley celebrated her 8th birthday in 2009. She had a party with her friends and family. They sang happy birthday and Riley blew out the candles on her birthday cake.
Esitys on toteutettu Digitaalisuudella ja prosessien hallinnalla tuottavuuteen –hankkeessa (1.1.2016 – 31.12.2017). Mikkelin ammattikorkeakoulun (1.1.2017 alkaen Kaakkois-Suomen ammattikorkeakoulu, Xamk) hanketta rahoittaa Etelä-Savon elinkeino-, liikenne- ja ympäristökeskus Euroopan sosiaalirahastosta.
This document provides information on 13 large planter pot items. Each item listing includes the item number, description of the planter material which is either iron, brass or aluminum, available finishing options which include various paint colors and antique brass or copper finishes, and notes that the item size is available in different sizes but does not specify what those sizes are. The item price is listed but no prices are provided.
Sosiaalisen median markkinoinnin prosessikuvaus ja miten somemarkkinointia budjetoidaan. Jonna Muurisen puheenvuoro Oulun Technopoliksen Business Breakfastissa 9.11.2016.
A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications.
The lecture was given by Sensis founder and President Jose Villa on October 10, 2011
Lecture for the Fundamentals of Advertising course for the Advertising Agencies Association of Myanmar. Complete with case studies on integrated activation campaigns, and samples of ad models.
Adobe Digital Index’s Q3 Digital Advertising & Social Intelligence ReportAdobe
Facebook’s undisputed victory in ad personalization is driving Google to make changes to its advertising business, according to ADI's Q3 Digital Advertising & Social Intelligence Report.
Adobe Digital Index Q4 2015 Advertising ReportAdobe
Paid search growth slowed in Q4 2015 as both Google and Bing showed slower growth. Mobile search spending increased helping to close the "mobile gap" as smartphone CPCs were 24% less than desktop. For US retailers over Thanksgiving weekend, paid search contributed 10% more revenue than direct traffic and revenue grew faster for paid search than direct traffic. Display advertising costs rose sharply at the end of each quarter and over Thanksgiving weekend for retailers.
An Introduction to Digital Advertising including
its history,
advantages over conventional
types of Digital Media,
Metrics for Effectiveness Measurement and
tools to analyze its performance.
Yleiskatsaus sosiaalisen median kanaviin. Lisätietoa sosiaalisen median kanavista, joihin voit perehtyä tarkemmin muissa valmennuksissa. Webinaarin lopussa aikaa keskustelulle ja kysymyksille!
Trend and Challenge Digital Marketing 2017Gilang Ridzky
With communication as my educational background and my work experience in social media marketing's field, I'm interested to do some little-analytical about Trend and Challenge Digital Marketing 2017 then write it down as you can see here.
I just wrote the matter-most-point, if you're interested to know more about my interpretation/presentation/whatever you call it, just send me an e-mail at gridzky@gmail.com so I can send you the details. Because I'm too lazy to share the details here. Thank you.
Warm Regards,
Gilang Ridzky Yuwono.
Online advertising provides many benefits for companies but also raises some ethical issues. Twin Info Solutions currently uses cost-per-click advertising and contextual ads to generate leads for their complex BPO services. The report recommends Twin try cost-per-lead models and video/forum ads showcasing customer feedback to better suit their needs. Behavioral targeting and email advertising could also help reach corporate decision makers. Overall online advertising is effective if used strategically while maintaining ethical standards.
Bamboo Labs - Digital Advertising Agency Credentials 2017Pavel Hacker
Showcase of Digital Advertising Agency operating from Bangkok, Thailand, active in Thailand and South-East Asia region. We provide all key digital marketing services but focus mainly on Content and Social Media.
Digital marketing consists of several key components including search engine optimization (SEO), pay per click (PPC) advertising, and social media marketing (SMM). SEO involves optimizing websites to rank higher organically in search engines through on-page and off-page techniques. PPC allows advertisers to target specific keywords and pay only when users click the ad. SMM utilizes social media platforms like Facebook, Twitter, and LinkedIn to engage audiences and drive traffic. Measurement tools like Google Analytics are used to calculate return on investment (ROI) and evaluate campaign effectiveness across digital marketing strategies.
The document provides an overview of search engine optimization (SEO) strategies and techniques. It discusses how SEO can help websites increase traffic and leads through organic search results. Specific strategies covered include on-page optimization like keyword research, title tags and links; off-page optimization techniques like link building; and potential risks of outsourcing SEO work. Examples are given of websites that saw success through SEO.
This document discusses creating digital content across multiple channels. It begins by outlining the key elements of content and various digital channels. It emphasizes using paid, owned, and earned media, with search engines as an important owned channel. The document provides tips for search engine optimization and paid search advertising. It stresses aligning keywords, ads, and landing pages. Finally, it discusses measuring the effectiveness of content distribution and iterating based on results.
This document provides an overview of digital marketing. It discusses what digital marketing is, why people go online, the benefits of digital marketing, what digital marketing consists of, how digital marketing has evolved over time, search engine optimization (SEO), pay per click (PPC) advertising, and social media marketing (SMM). Key components of digital marketing are also outlined.
The document discusses various aspects of online marketing including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, analytics, and lead generation. It provides tips on building an optimized website, search engine rankings, keyword research, integrating marketing efforts with CRM systems, and measuring performance.
This document provides an overview of search engine optimization (SEO) and search engine marketing (SEM), also known as pay-per-click (PPC) advertising. It discusses the importance of search engine prominence, and covers topics like keyword research, competitive analysis, ad copywriting, landing pages, analytics, budgeting, campaign implementation and optimization for both SEO and PPC strategies. The document also addresses basics of SEO like content development, internal linking, metadata, and social media optimization.
Presenter: Tamera Kremer
If a charity’s website launches on the internet and no one visits – does it make an impact? Don’t spend all your time and resources building a website that no one sees! Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are just fancy ways of saying “drive more traffic to your website!” Learn easy, low-cost (and even free) techniques for jumping to the top of search engine results and getting more people to see your site. Make your website the place to be!
If a charity’s website launches on the internet and no one visits – does it make an impact? Don’t spend all your time and resources building a website that no one sees! Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are just fancy ways of saying “drive more traffic to your website!” Learn easy, low-cost (and even free) techniques for jumping to the top of search engine results and getting more people to see your site. Make your website the place to be!
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
This document provides an overview of search engine marketing concepts including SEO, SEM, and PPC. It defines each term and explains why participating in search engine marketing is important. Specifically, it notes that with an estimated 25.21 billion websites, businesses need to stand out from competitors. It also discusses optimizing websites to improve rankings by focusing on elements like title tags, headings, text, and internal links. The document provides tips for blog optimization and compares the pros and cons of SEO versus PPC advertising approaches.
Calgary Entrepreneurs Search Engine Marketing with Laura CallowUlistic Inc.
Laura Callow from Intuit and Stuart Crawford from Bulletproof InfoTech hosted June's Calgary Entrepreneur Meetup with our topic on Search Engine Marketing. This was a great presentation on what small business owners can do immediately to grow their business online.
I can speak from experience that Bulletproof InfoTech does a tremendous amount of marketing online to bring our quality IT support services to business in Calgary and laying the ground work for those in search of Central Alberta IT services.
The document discusses various topics related to search engine marketing and optimization including:
1) An overview of key areas of search marketing such as paid search, organic search, and landing page optimization.
2) Recent trends in search like video, social media, user-generated content, and blogs that marketers need to consider.
3) Best practices for paid search marketing including keyword research, bidding, analytics, and creative testing.
4) Organic search optimization techniques like keyword selection, content development, site architecture, and link building.
5) Recommendations for optimizing landing pages to improve conversion rates.
The document summarizes a presentation about search engine optimization and marketing trends. It covers topics like keyword research, link building, paid search advertising, social media integration, measuring results, and newer developments. The presentation was given by a search marketing agency to provide an overview of SEO basics and hot trends in 2011.
What do you know about search engine marketing (SEO)jishavijayan70
Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
This document discusses digital marketing and search engine optimization (SEO). It defines digital marketing as promoting brands using digital channels like websites and social media. The objectives of digital marketing are to reach the targeted audience, engage customers, and maximize return on investment. SEO, a part of digital marketing, refers to optimizing on-page and off-page ranking factors to achieve high search engine rankings. Key on-page SEO factors include titles, headings, images, links, and content. Off-page factors include links and link popularity. The document provides examples of search engines and discusses why SEO is important for driving relevant traffic to websites.
This document discusses various web marketing strategies including websites, search engine optimization (SEO), pay per click (PPC) advertising, email marketing, and social media. It provides information on why companies should utilize these strategies, how to implement them on your own through a do-it-yourself (DIY) approach or by outsourcing to professionals, and the costs associated with each option. Key considerations for businesses include how much time and money they have available and when they need to see results from their web marketing efforts.
The document summarizes various interactive marketing strategies and tactics. It discusses search engine optimization techniques like keyword research, optimizing content and page structure, link building, and tracking results. It also covers pay-per-click advertising strategies, including keyword research, bidding, writing ads, landing pages, and tracking conversions. Additionally, the document mentions email marketing, reputation management, and using social media to build a brand and engage with customers.
MicroShare LLC held a seminar on web strategy that covered search engine optimization (SEO), search engine marketing (SEM), and social media marketing (SMM). The seminar provided an overview of different traffic driving methods and tools available, and when each strategy is most appropriate. Attendees learned about SEO best practices like link building and keyword analysis, how Google AdWords works and how to set up campaigns, and the benefits of incorporating social media into a marketing strategy through platforms like Twitter, Facebook, and YouTube. Questions from attendees were taken at the end.
What is Digital Marketing?- SEO, SMM, Email Marketing etc. etc.Stefy John
The document provides information on various aspects of digital marketing. It defines digital marketing as promoting or creating brand awareness using the internet. It discusses the importance of establishing key performance indicators and objectives for a digital marketing strategy such as reaching the right audience and return on investment. It also describes several common digital marketing tactics including search engine optimization, pay-per-click advertising, social media marketing, email marketing and their benefits and challenges.
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10. Campaign Basics Creative Matters Bigger Ads Perform Better Deep Link the ad to the relevant destination Track conversions wherever possible In PPC campaigns, Click Through Rate indicates (a) quality of your creative and (b) accuracy of the ad placement. It does NOT represent any value or lack of value the advertiser: You only Pay Per Click
11. Don’t… Assign budgets more than a month in advance Forget to track & measure performance Allow the same creative to run for more than a month
14. Advanced Ad Quality Micro Trends Pre Qualify Traffic A/B Tests Digital Footprint
15. Ad Quality Since you ideally want variations of all keywords targeted appearing in your ad, if you have more than 10 keywords in an AdGroup, you have too many. The higher the ad quality, the less you will pay per click.
16. Advanced Ad Quality Micro Trends Pre Qualify Traffic A/B Tests Heatmaps Digital Footprint
25. Social Media Rule #1 Attention Span is a dying commodity. Treat the time of the audience with respect & only communicate when you have something to say.