Check here how SEO and PPC works and is differenciated. Get the full details about PPC and its components, how campaigns work, keyword research, writting ad, maintaining ads and much more. Find more information about PPC and SEO here at http://www.promomasters.ch/.
AdWords Organization Techniques That Will Save You Money & Increase Clickssemrush_webinars
Google AdWords is the most effective advertising platform in the world. It's also the most complex, and the most competitive. The good news is that AdWords is a data analysis game. What determines success is not the amount of money you have, but how well you spend it.
In this presentation, we look at settings and organization that can increase the competitiveness of your campaigns overnight:
*The wrong way to organize an AdWords campaign
*The right way to organize an AdWords campaign
*Perfect settings for a new campaign
*How to use campaign data to tweak your campaign
Google adwords is one of the most popular internet marketing platforms in the world. Unfortunately, many people are missing out on potential ROI because there campaigns and ads aren't set up properly.
This slideshare is a beginners guide to setting up adwords campaigns. There is some adwords keyword strategy discussed and some helpful tips on landing page optimization.
An overview of Google AdWords, plus step-by-step instructions to set up your AdWords account and first campaign to avoid problems and start off on the right foot.
AdWords Organization Techniques That Will Save You Money & Increase Clickssemrush_webinars
Google AdWords is the most effective advertising platform in the world. It's also the most complex, and the most competitive. The good news is that AdWords is a data analysis game. What determines success is not the amount of money you have, but how well you spend it.
In this presentation, we look at settings and organization that can increase the competitiveness of your campaigns overnight:
*The wrong way to organize an AdWords campaign
*The right way to organize an AdWords campaign
*Perfect settings for a new campaign
*How to use campaign data to tweak your campaign
Google adwords is one of the most popular internet marketing platforms in the world. Unfortunately, many people are missing out on potential ROI because there campaigns and ads aren't set up properly.
This slideshare is a beginners guide to setting up adwords campaigns. There is some adwords keyword strategy discussed and some helpful tips on landing page optimization.
An overview of Google AdWords, plus step-by-step instructions to set up your AdWords account and first campaign to avoid problems and start off on the right foot.
HeroConf 2016 - Keys to an Effective PPC Account StructureJes Scholz
PPC is not only about creative ads that connect to people. There is also a highly technical aspect. Learn how to utilise account structure to produce impressive ROI.
Putting The Brand Bidding Debate To Bed - HeroConf London 2016 - ArianneArianne Donoghue
The question of whether or not you should bid on your brand keywords is as old as paid search itself. Discover the answer to the question and get tips for how to react to competitors and work out which are "good" and "bad" terms to bid on.
Hero Conf London 2016 - The Definitive Framework for Bidding in AdWordsWijnand Meijer
When it comes to setting bids in AdWords, you have more options than you may realize: manual CPC, enhanced CPC, automated rules, AdWords scripts, bid simulator, bid adjustments, smart bidding with target CPA or target ROAS and of course automated bidding with 3rd party solutions.
So the question arises: when should and shouldn’t you use each of these bidding methods? In this presentation, you'll discover:
- Why great bids can’t fix a lousy campaign
- What it means to be truly profit-driven when it comes to bidding (less than 10% of advertisers work this way)
- When it’s best to use each of the mentioned bidding options, based on a new framework for bidding in AdWords
Pave Your Path to Paid Search Success - 6 Fundamental Skills Every Advertiser...Mark Irvine
Paid search can be hard to learn - learn the fundamentals of choosing your keywords, your bids, your targeting, and optimizing your campaigns every step of the way!
Your PPC account is not perfect. We hope you aren’t surprised we said that. The truth of the matter is this: no matter how hard you work on building an account and optimizing it according to best practices, you could miss something. An even truer statement is that the longer you work in an account, the easier it is for things to slip past your ever-watchful eye.
In these situations and on occasion, even if your account is performing well, you need to take the time to audit your efforts.
Meet us inside.
A brief perspective on ROI with helpful tips and advice on creating an ROI rationale. Includes insights and tips on building content as well as some base metrics for calculating ROI.
The PPC Audit report is a sample of what our clients can expect at the start of any PPC Management campaign effort. We will identify all weak areas of the campaign and we provide a summary of detailed recommendations about what we intend to do to solve these challenges and improve the campaign. Once these recommendations are approved we move quickly to implement them. If you would like a campaign audit conducted by proven PPC experts
Contact us today at (800) 419-8575 or visit our website at
www.mobileseopros.com/ppc-management-services/
DSA: A Tool for All PPC Accounts - HeroConf London 2017Michelle Morgan
DSA can be a great tool for all account types. Check out this preso to see best practices for set up, account structure, lead gen vs ecom account tactics, and more.
This presentation aims to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels in a more efficient manner and optimise the overall spending.
A great deep dive into Google AdWords with Ahmad Ragab at ArabAffiliateSummit, discussing the ins & outs, best practices and well kept secrets of a successful account structure
For HeroConf: 4 Search Query Focused Techniques You Must Be Using in Your Sho...Impression
This session will guide you through advanced applications of search query filtering for Shopping campaigns. Discover 4 advanced ways to proactively use search queries to improve your ROI and explore how considering user intent, analysing product performance and utilizing RLSA audience targeting will open up new possibilities for advertisers to use search queries more effectively. You will learn:
The 4 techniques
Real-life examples of how the techniques have individually improved ROI of already successful Shopping campaigns
How to use the hidden AdWords column which matches product ID and search query data
Liam Wade
IMPRESSION DIGITAL
Pay-per-click (PPC) is an advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes. An effective PPC campaign can help you reduce the cost per click and increase profit. There are four key components of a winning PPC advertising program: Explore, Evaluate, Expand and Enhance.
Having conducted hundreds of PPC campaign audits, Closed Loop is convinced there is hidden potential in almost every campaign. The catch to uncovering it is not only to leverage data, but to think differently about how you measure success. In this presentation Closed Loop will share some of the ways we've unlocked potential for our clients and the unique data visualizations and KPI’s we use to evaluate campaign health. We’ll even share some benchmarks to help you evaluate how your own campaigns stack up against the competition.
HeroConf 2016 - Keys to an Effective PPC Account StructureJes Scholz
PPC is not only about creative ads that connect to people. There is also a highly technical aspect. Learn how to utilise account structure to produce impressive ROI.
Putting The Brand Bidding Debate To Bed - HeroConf London 2016 - ArianneArianne Donoghue
The question of whether or not you should bid on your brand keywords is as old as paid search itself. Discover the answer to the question and get tips for how to react to competitors and work out which are "good" and "bad" terms to bid on.
Hero Conf London 2016 - The Definitive Framework for Bidding in AdWordsWijnand Meijer
When it comes to setting bids in AdWords, you have more options than you may realize: manual CPC, enhanced CPC, automated rules, AdWords scripts, bid simulator, bid adjustments, smart bidding with target CPA or target ROAS and of course automated bidding with 3rd party solutions.
So the question arises: when should and shouldn’t you use each of these bidding methods? In this presentation, you'll discover:
- Why great bids can’t fix a lousy campaign
- What it means to be truly profit-driven when it comes to bidding (less than 10% of advertisers work this way)
- When it’s best to use each of the mentioned bidding options, based on a new framework for bidding in AdWords
Pave Your Path to Paid Search Success - 6 Fundamental Skills Every Advertiser...Mark Irvine
Paid search can be hard to learn - learn the fundamentals of choosing your keywords, your bids, your targeting, and optimizing your campaigns every step of the way!
Your PPC account is not perfect. We hope you aren’t surprised we said that. The truth of the matter is this: no matter how hard you work on building an account and optimizing it according to best practices, you could miss something. An even truer statement is that the longer you work in an account, the easier it is for things to slip past your ever-watchful eye.
In these situations and on occasion, even if your account is performing well, you need to take the time to audit your efforts.
Meet us inside.
A brief perspective on ROI with helpful tips and advice on creating an ROI rationale. Includes insights and tips on building content as well as some base metrics for calculating ROI.
The PPC Audit report is a sample of what our clients can expect at the start of any PPC Management campaign effort. We will identify all weak areas of the campaign and we provide a summary of detailed recommendations about what we intend to do to solve these challenges and improve the campaign. Once these recommendations are approved we move quickly to implement them. If you would like a campaign audit conducted by proven PPC experts
Contact us today at (800) 419-8575 or visit our website at
www.mobileseopros.com/ppc-management-services/
DSA: A Tool for All PPC Accounts - HeroConf London 2017Michelle Morgan
DSA can be a great tool for all account types. Check out this preso to see best practices for set up, account structure, lead gen vs ecom account tactics, and more.
This presentation aims to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels in a more efficient manner and optimise the overall spending.
A great deep dive into Google AdWords with Ahmad Ragab at ArabAffiliateSummit, discussing the ins & outs, best practices and well kept secrets of a successful account structure
For HeroConf: 4 Search Query Focused Techniques You Must Be Using in Your Sho...Impression
This session will guide you through advanced applications of search query filtering for Shopping campaigns. Discover 4 advanced ways to proactively use search queries to improve your ROI and explore how considering user intent, analysing product performance and utilizing RLSA audience targeting will open up new possibilities for advertisers to use search queries more effectively. You will learn:
The 4 techniques
Real-life examples of how the techniques have individually improved ROI of already successful Shopping campaigns
How to use the hidden AdWords column which matches product ID and search query data
Liam Wade
IMPRESSION DIGITAL
Pay-per-click (PPC) is an advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes. An effective PPC campaign can help you reduce the cost per click and increase profit. There are four key components of a winning PPC advertising program: Explore, Evaluate, Expand and Enhance.
Having conducted hundreds of PPC campaign audits, Closed Loop is convinced there is hidden potential in almost every campaign. The catch to uncovering it is not only to leverage data, but to think differently about how you measure success. In this presentation Closed Loop will share some of the ways we've unlocked potential for our clients and the unique data visualizations and KPI’s we use to evaluate campaign health. We’ll even share some benchmarks to help you evaluate how your own campaigns stack up against the competition.
Retirement is here! Congratulations 2011 City of Atlanta Department of Public Works Retirees! In celebration of the retirement of the seven honorees, the following slideshow was composed! We wish you well!
I have a project.
In 2014 I moved to Leuven, in Belgium, following my Belgian Muse. Now, I don’t only draw portraits, but also nice caricatures. With my caricature stall I travel through all of Belgium. Where? Local markets, festivals, birthday parties, communions, company parties… and the people leave and go home with a smile on their faces.
You can see more in http://marin-artist.com/
Articulo contenido de una investigación realizada, sobre la utilización de un residual común en la industria aceitera, dicho residual permite mitigar la contaminación causada por las aguas residuales generadas en el mismo sector industrial.
ASP.NET Quick Wins - 20 Tips and Tricks To Shift Your Application into High GearKevin Griffin
Out of the box, ASP.NET can do a lot of amazing things. The tools and framework have grown to make mundane tasks, such as minification, simple to implement. Many times by using the framework as we were taught, opportunities to optimize pass us by. The reality is that underneath the covers, there is a whole world of easy tweaks we can implement to help ASP.NET perform at its peak.
In this presentation, we will walk through a slew of tweaks used to make ASP.NET perform in the best way possible. You will leave with a checklist of tasks that will instantly improve the performance of your web application!
Guide to optimizing Adwords and Bing Ads pay per click ad campaigns for a lower average cost per click and more qualified leads and sales conversions. To learn more about how to generate more qualified leads from search advertising and content marketing, check out http://www.marketdoc.com
How to MAXIMIZE Lead Flow for YOUR business with PPC & Google AdsSocial Sphere Media
This webinar will be all about how to generate more leads via Paid Search (PPC/AdWords) in your business.
NOW… before you say “PPC Does Not Work…”
I want to encourage you to invest an hour of your time learning about the latest changes in Google AdWords, Paid Search, and how PPC can be the key to almost unlimited scalability in terms of lead flow for your business.
Even if you have invested thousands of dollars in PPC in the past and have gotten no return, I can assure you that with the right strategy and setup (which I will be showing you on the webinar) you can get a great 3-7x ROI via Paid Search.
You'll discover how the AdWords engine works, the secrets to maximizing quality scores, and even proven examples that you can swipe & deploy!
I'll even share with you the most important KPIs & how to track them!
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://socialsphere.link/strategy
FOLLOW US ON SOCIAL MEDIA
Facebook: https://www.facebook.com/socialsphere...
Instagram: https://www.instagram.com/socialspher...
LinkedIn: https://www.linkedin.com/company/soci...
Twitter: https://twitter.com/socialspherega
AdWords Key to Success from Pico DigitalCasey Meraz
From Samantha Bedford (Pico Digital)
In the 15 years I have been in the industry the main element I find when auditing paid search campaigns is that the foundation is poor. When speaking about foundation I am talking about the structure of your campaigns, adgroups and match types, and how they have been grouped to ensure each ad is relevant to the keyword and landing page.
Event Sponsored by CLIMB SEO:
http://www.climbseo.org
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Ethical SEO Consulting
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http://www.pointit.com - This presentation discusses new Google Ad formats, the content network, international PPC, GEO targeting PPC, and working with search engine representatives.
With Google Ads, it is possible to build campaigns whose return on investment is measurable and whose terms are adaptable in real time. What's new in AdWords? How to build your strategy? What are the necessary means?
- Know how to evaluate the opportunities presented by Google Ads
- Understand how Google Ads work
- Discover concrete examples of successful projects in SEA
- Learn how to spread an Adwords budget
The slides used by Matthew Sauer from iProspect at the E-commerce Meetup organized jointly with Neto, Hubspot and SEMrush: https://www.semrush.com/webinars/e-commerce-meetup/?language=en
Anvil's Pascal Inderabudhi presented at the quarterly lunch & learn seminar on paid media. From exactly what paid media is to an overview on how to use it, he covered all the bases in order to get anyone off and running with this own campaign.
How to Outpace Your PPC Rivals with Competitor InsightsHanapin Marketing
So how do you do this? SEMRush’s Paul Klebanov and Hanapin’s Rachael Law will show you how to use competitor insights to reverse engineer your market and potentially lower your CPCs while remaining competitive.
"10 best practices for adwords" by Etienne Alcouffe from EffilabTheFamily
It's almost Christmas time: You asked for it, we deliver! Here's a workshop on the 10 best practices for AdWords :)
AdWords is always a hot topic for any startup looking to acquire customers or even test new ideas.
There's a lot you can learn on your own through testing and experimenting, but why not give yourself an unfair advantage and the best tools to succeed?
Learn to avoid the most common mistakes. With a small amount of work and by auditing your campaign, you can make a huge difference and get way ahead of your competitors.
The presentation covers various best practices that should be considered when developing PPC (Pay per Click) advertising campaigns on Google AdWords in order to increase your revenues and beat the competition.
Etienne Alcouffe is a Search Engine Marketing Specialist at the Effilab / Adsonwall group with a background in SEO, SMO, content and digital advertising.
Etienne is passionate about advertising and will transform you in an Ad Geek! Follow him on twitter: @EtienneAf
Google AdWords is the most powerful and sophisticated advertising platform ever created. What better time to get your message in front of a prospect than at the exact moment when they have expressed an interested in what you sell by typing a relevant keyword into a search engine? What better way to target your message than by zeroing in on the actual keyword the person is seeking information about?
If only it were that simple! Perhaps you’ve received a card in the mail from Google inviting you to give it a try. Maybe you’re already an AdWords user but are struggling to make it perform profitably. Or maybe you’ve wanted to get in the game but have held back because you’re heard stories of money spent with little or nothing to show for it. Any way you slice it, jumping into Google AdWords without knowing what you are doing is no longer an option. If you’ve got the bankroll and the patience, you may eventually get an education, but it won’t be cheap.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
6. Criteria for evaluating the
effectiveness
of the campaign
• Costs
• Time factor
• Predictable results
• Handling campaign
• Technical aspects
• Amount of traffic
• Quality traffic
• Value for brand promotion
www.promomasters.ch
7. The benefits of search engine
optimization
• The trust of users
• Economic feasibility
• Constant costs
• Brand development
www.promomasters.ch
8. Disadvantages of
search engine optimization
• Unpredictable results
• Algorithm of SAR
• Long duration of process
• Technical complexity
www.promomasters.ch
9. Advantages of contextual advertising
• Predictable results
• The simplicity of the
• Speed of achievement
• Flexibility
• The ability to automate
www.promomasters.ch
10. Disadvantages of PPC advertising
• High competition
• The high cost of
• The favoritism of the big players
• The complexity of managing large campaigns
• Lost opportunities
www.promomasters.ch
11. Two Areas of a Web Business
Traffic
&
Conversion
www.promomasters.ch
12. Tracking!!!
• The Number One Mistake That Beginners Make is that they do not
Track / Measure / Record their progress!
• There is no guess work in a good Internet Business.
www.promomasters.ch
13. The Customers Conversation
• What are your customers fears, expectations, desires, requirements,
experiences etc?
• You need to think about the consistency in the story you are telling,
from your keywords to your ad to your landing pages to your product
to your email series to other future products you market.
www.promomasters.ch
14. Why Google?
• Turned Marketing Around
• Biggest and Best PPC Network
• Only PPC where the results are instant
• Google Rewards Good Advertisers!
• Isn’t it too Competitive?
• BEST WAY OF TESTING AND MEASURING
Should I use Other PPC Services Such as Yahoo and MSN?
• Yes, only when you are profitable.
www.promomasters.ch
15. Where Can We Advertise with AdWords?
• Almost Anywhere on the Internet – The Google Network Reaches
87% of Internet Users
Divided into Two Areas:
1. Search Network = Search Engines and Partners
• Google, Ask, AOL, Netscape, Earthlink, Compuserve, AT&T and any
website that puts a Google Search Tool!
1. Content Network = Other Peoples Websites
• Gmail, Lycos, About, New York Times, HowStuffWorks.com, Food
Network, InfoSpace and ANY WEBSITE RUNNING ADSENSE ADS
www.promomasters.ch
16. AdWord Basics
• Write an Ad For Our Product or Service
• Tell Google Who to Show Our Ad To (Keywords)
• Tell Google Where to Show our Ad (Geographic Area, Time of
Day, What Part of the Internet etc)
• Tell Google How Much We are Willing to Pay Each Time Someone
Clicks on Our Ad
• Google Provides Us With Some Traffic
www.promomasters.ch
17. Fundamental AdWords Terms
o Imp = Impressions = Number of times your ad is displayed
o Clicks = Number of Times Your Ad is clicked on
o CTR = Clicks/Imp = How efficient / appealing your Ad is
o CPC = Cost Per Click = How much you pay for each click
o Quality Score = Google’s Measure Of The Quality of Your Whole
Marketing System from a Customers perspective
o Position = Position in which your Ad is Displayed
o Keywords = The words/phrases that relate to what your customers
are searching for
o Conversion = The action or response that you want your visitors to
your website to do (Your Choice)
www.promomasters.ch
18. What are the Goals?
1. As Much Quality Traffic
2. For The Lowest Price Possible
3. With The Least Amount of Work!
www.promomasters.ch
19. Why Structure Is Important?
What do we mean by AdWords Structure?
This is how you organize your Campaigns, Ad Groups
In an ideal (timeless world) we would have each keyword managed
separately – This is not practical!
2 Principal Goals
• Make it easier to Manage
• Make it easier to Measure
www.promomasters.ch
20. What are Campaigns?
Campaigns are the Largest Group within an AdWords account.
For Each Campaign we can adjust:
• Daily Budget
• Geographic Targeting
• Which Networks we display our Ads on
• Times of the Day the Ads are displayed
Our Suggestion - Use Different Campaigns for:
• Different Niches, Different Countries/Areas, Different Parts of Google
Network
www.promomasters.ch
21. What Are Ad Groups?
Ad Groups are sub groups of Campaigns
For Each Ad Group you have:
• A group of Keywords
• A Specific Ad or Ads
• Destination URL = Landing Page
• Default Max CPC
Use Ad Groups for like minded search terms
www.promomasters.ch
22. Selecting the Correct Keywords
We need to tell Google what topics/search terms should Trigger Your
Ads to Display
Your Initial Link to Your Customer
The Wrong Keywords = The Wrong Customers
Use the Keyword Planner
www.promomasters.ch
23. Keyword Matching
You cannot put every single different keyword into Adwords. Google helps us by
matching our keywords to customers search terms, but we need to tell them how we
want it done
[tennis shoes] = Exact Match (An exact term)
• tennis shoes is the only search term possible
“tennis shoes” = Phrase Match (A Phrase)
• Example: red tennis shoes or Nike tennis shoes or tennis shoes for women
tennis shoes = Broad Match (Any Related Search)
• Example: shoes for tennis or tennis trainers or tennis shoe
-Children = negative match (Campaign or AdGroup Level)
www.promomasters.ch
24. How to Implement?
• Use negative keywords to get rid of irrelevant or undesirable customers
• Use all three match types on all your keywords
• Each will produce a different quality of traffic, then adjust your bid price
for each keyword so that they are all independently economical.
• Some will not be economical – Delete them
www.promomasters.ch
25. Why is CTR so Important?
Your CTR is one of the most important factors in determining the success of
your AdWords campaign!
Why? - It determines how much money Google gets paid!
Google Likes getting paid so they reward you with a higher ad position
and/or lower CPC
www.promomasters.ch
26. Why CTR is Important
CTR = Clicks/Imp
therefore
Clicks = CTR x Imp
and
GI (Google’s Income) = CPC x Clicks
therefore
GI = CPC x CTR x Imp
Imp = Approx 12 per search (Fixed)
CPC = Limited By What is Economic for each Business
www.promomasters.ch
27. Why CTR is Important
A Higher CTR means:
• A better Ad Position
• Lower CPC
• A Better Quality Score (Next Part)
• You can pay half as much per click for the same ad position as your
competitors if you have twice the click though rate!
www.promomasters.ch
28. Writing Great Ads
We Increase our CTR by:
• Having a Good Structure
• Targeting the Correct Customers
• WRITING BETTER ADS
• Ads are the First Chance To Tell Your Customers About You and
Start Influencing their story.
• Customer Will Not Read Your Ad – They Will Glance at it!
• Needs to be consistent with “The Story” but the Number one Goal:
GET THE CUSTOMER TO CLICK
www.promomasters.ch
29. Ad Writing Tips
Headline (25 Characters)
• Attention Grabbing
• Must Contain Main Keywords
• Main Selling Point
Body (2 Lines of 35 Characters)
• Main Issues, Selling Points, Catch Phrases
• Benefits Sell not Features
• Should Contain Keywords
Display URL (35 Characters)
• Must Relate to Destination URL
• Use it, it is Valuable Space
www.promomasters.ch
30. Ad Writing Applied
• At all times you should be running 2 Ads
• You run the Ads until they have had enough clicks and/or
impressions that one is statistically better that the other.
• You delete the Ad with the lowest CTR
• You write an Ad the same as the best Ad with one small change
either to the Headline, The Body or the Display URL.
• Make sure you keep the story consistent – You will know when you
are going wrong as the conversion rate will drop.
www.promomasters.ch
31. What is a Quality Score?
• The reason Google is so successful is that they are the best at providing
relevant search results. This is fundamental to everything they do.
• Quality Score is a Great Development as it makes you a better
marketer!
• Google Look at your Story – Do your keywords relate to your Ads? Do
they relate to Landing Page? And does your website provide the Visitor
with a Quality Experience?
www.promomasters.ch
32. What is a Quality Score?
What Effect Does Quality Score Have?
1. Your Ad Position
2. Your Minimum Bid
In practice it determines whether your Ad runs or not!
www.promomasters.ch
33. How to Improve Your Quality Score
The Main Factors of A Keyword’s QS
• Your CTR
• Relevance of Ads in the Keyword’s Ad Group
• The Relevance of the Landing Page
• Other Relevancy Factors
www.promomasters.ch
34. How to Improve Your Quality Score
1. Increase your CTR (Part 4)
• Write Better Ads
1. Relevance of your Ads to Keywords (Part 3 and 4)
• Good Structure
• Ads Containing Keywords
1. Relevance of Landing Page
• Contain Keywords In Title and Throughout the Text
• You May Want More than 1 Squeeze Page
www.promomasters.ch
35. How to Improve Your Quality Score
4. Other Relevancy Factors
• Is your website a Good Quality Website
• Updated Often = Blog
• Contact Me Page
• Privacy Policy
• Multipage with heaps of Content!
• Links to Authority Sites
• Meta Tags
www.promomasters.ch
36. Types of Content Ads?
5 Types of Ads
• Text Ad
• Image Ad
• Local Business Ad
• Mobile Ad
• Click To Play Video Ad
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37. PromoMasters ® Search Engine Optimization
Phone: +43 6246 76286-0
Email: info@promomasters.at
Austria / Germany / Switzerland / / Coaching & Consulting
PromoMasters ® Search Engine Optimization
Phone: +43 6246 76286-0
Email: info@promomasters.at
Austria / Germany / Switzerland / / Coaching & Consulting
For More Information Please Visit
www.promomasters.ch