The document outlines strategies for improving Google AdSense click-through rates (CTR) for publishers, emphasizing the importance of making ads prominent and relevant to content. It suggests using section targeting, experimenting with ad placement, and conducting keyword research to attract targeted visitors. Additionally, it highlights the need for high-quality, focused content to ensure ads align with audience interests.

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When you are an AdSense publisher you know that the more clicks you get the better. Therefore
we are constantly trying to improve our AdSense click through rate by optimizing our Ad
placements. When you see your AdSense CTR dropping or simply not increasing along with your
impressions then its time to experiment and test everything.
Here are a few things to try when trying to improve your AdSense CTR.
Make your Google AdSense ads a prominent feature
If you want to improve your AdSense click through rate you should not have too many other
options for people to click on. For example when they visit a post the AdSense advertising should
be an option for them to click through to. If you do have any other links around the post or in the
post they should be leading to another article on your website with more AdSense on it.
Make your AdSense look like part of your content
If you have links on your website that are blue then blue text ads for AdSense are a good idea
because it will look like part of your content. Do not make the ads look ugly. They need to blend in
and loo like a menu or extra options to click on.
Write killer content to improve your AdSense click through rate
Can Google AdSense pinpoint what your content is about? If you are getting ads that did not relate
to your articles then this would be your fault. You need to make sure that each article is clearly
about one subject and is search engine optimized to help Google decide what adds to put there.
You can use Google AdSense section targeting if you feel that Google is not giving you the right
ads.
Experiment with ad positions
You cannot just play sure ads on your website and expect them to get a good click through rate.
You need to optimize them in every way. Just because an ad position works for one website does
not mean that it will work for you, therefore you need to do some experimenting.
Do some research on keywords
What keywords are bringing your website visitors to your website? If they are finding your website
by typing in a keyword that has a low CPC then this is not good for your earnings or your click
through rate. Google AdSense wants targeted visitors to click on targeted ads. For example if

2. someone searched for "free desktop wallpaper" and found a computer website with virus program
adds they would be less likely to convert than a person that had searched for "virus software".
The best way to find which keywords people are using to get to your website, is to go to Google
Webmaster tools.
Would you like to see how I raised my click through rate 200%?
I can show you how to increase AdSense Earnings by optimizing your ads! If you've got AdSense
on your website, why not get the best revenue you possibly can?
Article Source:
http://EzineArticles.com/?expert=Mitz_Pantic
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