Have you ever experienced an implementation of new technology, and found people were not aware of what was happening, or when, or what they needed to do? Or worse: there was no understanding of why we are even doing this? According to George Bernard Shaw, Irish poet “The single biggest problem in communication is the illusion that it has taken place.” This session is about doing communication in user adoption of your Office 365 & SharePoint implementation right. User Adoption is about combining many aspects. Some of these are: project guidance, setting outcomes and measuring results, or learning strategies. And communication is one of them too. Learn how you can develop your communication plan, execute your plan by setting the right scene and context, and capture and share stories of success. Start with why, and then create your messaging to achieve changes in mind-set, behaviour and actions using different communication channels and aimed at different target groups. See practical examples from customers to introduce the change, trigger new ways of working, to explain the new tools and features and inform on what-when-where. You will walk away with a clear recipe to mix your own communication cocktail.

1. Saturday, August 3, 2019
Mammel Hall, 6708 Pine
Street, Omaha, Nebraska
68182
@sbeerendonk

2. Create a Solid Communication
Plan For Microsoft O365
Implementation Projects
Sasja Beerendonk
@sbeerendonk

3. Sasja Beerendonk
Lead Adoption Consultant
@ Silverside
“Work is expending effort on things we don't want to do.
Passion is expending energy on things we love to do.
The goal is to do no work.”
– Simon Sinek
I help to increase productivity of employees with the use
of smart tools.
Working at Silverside, The Netherlands. Consulting clients
on an adoption strategy for their collaboration platform.
Some international, national, large and small clients Sasja
worked with include SES, Omron, Saxion University, SKG,
NN Group, Dutch Tax Office, Flanderijn, Attero.

4. “The single biggest problem in
communication is the illusion
that it has taken place.”
~ George Bernard Shaw, Irish author (1856-1950)
@sbeerendonk

5. Set the right PACE for your User Adoption
Journey!
@sbeerendonk
P A EC
25% is specialty
75% is tooling & extra resources
Learn how
to create
the best
Office 365
user
adoption
plan.
Reach more than 25% user adoption!
Activate first groups

6. Propose a journey of
transformation for the firm – why
business change is essential.
Advise on the best tools, and
acquire / deploy. Assemble an
adoption framework.
Create new ways of working by
putting the adoption framework
into practice.
Enhance the journey, and
evaluate changing business,
technology and market
conditions.
Prepare
your change journey
Assess & Plan
Activate
first groups
Target Groups & Situations
Capitalise
on momentum
Cultivate & Scale Out
Enhance
the journey
Assess & Leverage
Assess
Options
Explore
Think
Evaluate
Start Small
Selected Groups and Situations
Assess, Learn, Adjust, Improve
Find Ambassadors & Champions
Scale Out, Push to All
Work to make it Happen more
Broadly and Widely
Monitor and Assess
Value, Opportunities, Direction
Reflect and Adjust
Leverage what’s Learned, Embrace
the New to do Better and More
P A C E
Plan
Decide
Determine
Business Change Technology Change Work Practice Change Ongoing Change
© Copyright & proprietary Silverside B.V.@sbeerendonk

7. 8 Streams - different aspects of the Change
• User Adoption is about combining many aspects
across all 4 phases to get people onboard of your
Office 365 platform.
• The PACE methodology is based on one key insight:
adoption of modern tools isn’t about one thing.
• there are multiple things that work together to
create the context and cadence for change.
@sbeerendonk
Communication
Outcomes & Results
Project Guidance
Culture & Behaviour
Technology
Learning Strategies
Scope & Scale
Process Impacts

8. Communication Stream
The overall direction of the stream across the 4 phases of PACE is
about moving from a communication plan, to execution on a small
scale, to broadening to larger groups and learning from previous
experiences, to sharing your success as a customer case at events, or
user groups.
@sbeerendonk

9. Communication Flow
@sbeerendonk
Introduce to start to engage
To inform employees about the availability
and possibilities of what’s coming and to
make them curious about it.
Trigger to conceive ‘new ways of
working’
To trigger employees to think about the
ways they collaborate and about how they
can optimize this by using the features
they will get more effectively. Letting
them see ‘What’s in it for me’.
Explain productivity scenarios,
tools and features
To make the selected target groups
familiar with the new functionalities
offered in the new tools and how to use
them for their daily work.
What, when, where
Target groups will know what is
happening, when it is happening, and
where to get additional information and
how to get training and support.

10. Prepare
Develop the Communication Plan
@sbeerendonk

11. Start with
Why
@sbeerendonk

12. Communication Goals
@sbeerendonk

13. Communication Channels
@sbeerendonk

14. Target Groups
@sbeerendonk

15. Strategy &
Planning
@sbeerendonk

16. Mixing a Strong Cocktail!
@sbeerendonk

17. Activate
Set the Scene and Context
@sbeerendonk

18. Start communicating to the first groups
Business Value
Motivate Champions
@sbeerendonk
Experiment with new Behaviour
Test Productivity Scenarios with Pilot groups
and Champions
Introduce Project and Project Team
Explain the Rollout Cadence

19. Kicking-off the communication and engagement journey!
https://www.youtube.com/watch?v=LGcR0Ro_K2c&feature=youtu.be

20. Capitalise
Capture and
Share Stories of Value
@sbeerendonk

21. Take a look at this shared story of value Shared meeting notes for sales
teams
https://sway.office.com/soNAG8d29EHBTj4T
@sbeerendonk

22. Enhance
Learn from Beyond your Firm
@sbeerendonk

23. Shared story of value
shared beyond the
organization in a
webinar for ESPC
https://www.sharepointeurop
e.com/webinars/insight-sales-
meetings-done-smarter-
meeting-notes-microsoft-
teams-onenote/

24. Fill in the questionnaire
to receive your success
indication
https://forms.office.com/Page
s/ResponsePage.aspx?id=v0ov
6WnvdUCGo6TtBFOo_taK4dQ
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9KkOkgb1qXphxUODhLUUIzV
UJaNFlGOUNGMU1IUklRQVF
WSC4u

25. Next steps for you
The next step is indeed to think about all the
streams that play a combined part in our PACE
user adoption methodology and create a
detailed user adoption PLAN!
@sbeerendonk

26. Learn more
If you would like to know more
about Silverside’s PACE
methodology for change:
Blog
Ebooks
@sbeerendonk

27. Sasja Beerendonk
Sasja Beerendonk
Lead Adoption consultant
Thank
you!