Startup Camp Berlin, April 7th
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Joerg´s keynote on learnings from >20 years of starting companies and investing into startups. Thank you Dominik Tryba for the great pictures! Enjoy. I really think this presentation makes most sense when it´s the base for a discussion.
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Startup Camp Berlin, April 7th
- 1. Axel Springer Plug and Play Startup Camp Berlin Learnings Joerg Rheinboldt Berlin, April 7th 2017
- 2. we are talking DIGITAL !
- 3. Jörg Family Married Twin sons For Profit denkwerk alando.de ebay M10 Axel Springer Plug and Play Non Profit OFW betterplace gut.org Die Bundeskanzlerin TEDx Misc Projects Simply Seven Humboldt Viadrina School of Governance Unternehmerclub Unternehmerschule InCuba My
- 5. Axel Springer Business Model 5 Note: Selection.
- 6. Axel Springer´s digital Transformation: more than 200 brands…
- 7. Axel Springer Plug and Play
- 9. Deal Flow Selection Program PortfolioProcess Network with startups and potential applicants Review applications and select startups for new program Continue relationships and support startups in future growth, funding, etc Engage in program activities (workshops, pitches, mentoring, etc) with startups Our Process.
- 10. Our Focus. Digital customer centric Business Models
- 12. International founders total investments active investments follow-on investment rate 45% 91 70 ~50% >2M follow-on valuation What we‘ve achieved.
- 13. Lessons learned: #1 The Team
- 15. Founder Team vs Executive Team For Peanuts you get monkeys !! Rucksack...? Employees vs. Founders
- 16. Lessons learned: #2 The Idea
- 17. Why This?!
- 18. Why now ? Fit to Market ? Leading Edge? –> Bleeding Edge Dude...
- 19. Lessons learned: #3 Values, Purpose & Goals
- 21. Values Vision Mission Strategic goals Strategy Operations & Controlling IteratePivot Lean Implement & Test Timing Strategy Matters.
- 23. TEST restults= Data Plans = Hopes Failing vs Testing ?
- 24. Customer Development Cycles Source: Steve Blank & Bob Dorf, Startup Owners Manual Test and Adjust as early as possible Business Model Sales & Marketing Roadmap Scale Operations Proposed MVP Proposed Funnel(s) Problem- Solution Fit Product-Market Fit Scale Execution Scale Organization Customer Discovery Customer Validation Customer Creation Company Building€ €€ €€ €
- 27. Behavioral Economics!! Game Theory... Lock IN? MOATS.Network EFfectS?
- 32. Lessons learned: #6 The Question
- 33. Venture Case vs. Dividend Model
- 35. Investors
- 36. Mentors
- 37. Experts
- 40. Pre-Seed Phase • Pre-Seed valuation €500k • Idea + Prototype • Friends, Family, Accelerators • Funding €25k - €125k • Founders hold >90% of shares Seed Phase Series A Phase • Seed valuation €2-4 Mio • Beta Launch • Angels, Grants, Early VCs • Funding €350k- >1Mio • Founders hold >70% of shares • Series A valuation €4-15 Mio • Serious Traction or Trajectory VC • Funding €1-5 Mio • Founders hold >50% of shares ACCELERATOR 1 WHO ARE THE INVESTORS HOW VENTURE FINANCING WORKS Different phases, different actors, different techniques.
- 44. Lessons learned: #10 Do it.
- 45. Thanks for listening! Q&A now. Joerg Rheinboldt j@aspnp.com @joerg (Twitter, Snapchat, Instagram)
Editor's Notes
- Our Process Our Focus Our Deal What we‘ve achieved Success Stories The Team
- 1. 25.000€ 2. 100 Days, 3 Times a Year 3. Coworking Space 4. Workshops 5. >300 Mentors 6. Corporate Partner Network 7. California PnP 8. Term Sheet 9. Axel Springer DEMO DAY