This document provides guidance on creating an effective 10-slide pitch deck for an online learning platform called SV.CO. It outlines the key elements to include in each slide, such as defining the company purpose in slide 1, describing the customer problem in slide 2, demonstrating the solution's value proposition in slide 3, explaining why the solution is needed now in slide 4, sizing the target market in slide 5, listing competitors and competitive advantages in slide 6, describing the product and roadmap in slide 7, explaining the revenue model in slide 8, showcasing the team in slide 9, and including any other important information in slide 10. The overall recommendation is to keep the deck short, simple, and clean in presenting this information

2. Let’s make the first pitch
deck!
Gautham

3. Fun Tip: It’ll be, say the tenth version of the deck that you are about
to make that you’ll be presenting in Facebook HQ, Menlo park.
I’m excited!

4. What’s a pitch deck supposed to
do?
• Inform
• Educate
• Impress

5. I’m going to take the example of
SV.CO and run you through this
exercise

6. Let’s keep it short and simple
and clean, ideally not more
than 10 slides.

7. Slide 1 :Company purpose
• Define the company/business in a
single declarative sentence.
• SV.CO is an online learning
platform for first time
entrepreneurs

8. Slide 2 :Problem
• Describe the pain of the customer
(or the customer’s customer). -
Outline how the customer
addresses the issue today.
• Engineering education system in India is in
shambles
• Bright students are stuck in an education
system that’s completely outdated.
• New age skills that the Internet economy
demands are not taught in colleges
• Incredible talent exists outside NITs and IITs in
India
• The brightest students are willing to take charge
of their lives by building companies of their own

9. Slide 3: Solution
• Demonstrate your company’s
value proposition to make the
customer’s life better. - Show
where your product physically sits.
- Provide use cases.
• Internet is a great equaliser. Experiential
learning provided over internet to deserving
students will change their life
• Talented teams across India will be provided
industry grade ideas to work on
• Teams that perform well can be given
multiple outcomes to choose from
• Working as a team on an internet product
will help them develop new age skills for the
internet economy

10. Slide 4: Why now?
• Set up the historical evolution of
your category. - Define recent
trends that make your solution
possible.
• Starting up in now mainstream in
India. Democratisation of internet
now present untold opportunities
for growth
• This generation of students are
entrepreneurial in nature. More
and more students are desirous of
starting up every year
• Graduates being hired by IT
companies are steadily on a decline
every year
• Quality guidance for student
startups does not exist in India

11. Slide 5: Market size
• Identify/profile the customer you
cater to. - Calculate the TAM (top
down), SAM (bottoms up), and
SOM.
• 5 Million students are currently
pursuing engineering and
related degrees across India
• On an average over 50,000
students are desirous of
pursuing a career in tech
entrepreneurship every year
• SV.CO can cater to over 1000
teams (5000 individuals) by
2018.

12. Slide 6: Competition
• List competitors - List competitive
advantages
• SV.CO is the only online learning
platform that provides Action
Learning based framework for
entrepreneurship education
across the world
• Udacity, Coursera, edX are other
learning platforms, albeit with
individual learning framework.
• A team that’s part of SV.CO can
also be part of Coursera,
Udacity etc.

13. Slide 7 : Product
• Product line-up (form factor,
functionality, features,
architecture, intellectual property).
- Development roadmap
• sv.co/tour (follow the link)
• Online admission process
• Fully online learning platform
• Learn as a team
• Prospective beta launch in Silicon Valley
• Online engagement on Slack
• 6 Graduation outcomes to choose from

14. Slide 8 : Revenue Model
• Description on how the company
will generate revenue to sustain
itself and also to grow
• Revenue model of sv.co depends on
customer success
• Students pay a regular fixed fee to be part
of the 6 month Silicon Valley programme
• If successful outcomes like investment,
acquihire, startup job etc happen a success
fee is also comes to play

15. Slide 9 : Team
•Carry a nice slide that
showcases the team really
well

16. Extra 1 Slide: Anything else
you definitely want the person
you’re pitching to to know!
We’ll give you special
feedback on this one!

17. Don’t forget to make it
really good looking!
Easy and elegant on the eyes!