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  ECR International Forum – “Act Local” Akin Bayer Moscow, June 2nd, 2010 METRO Cash & Carry Russia
METRO Cash & Carry – a core Division of METRO Group Self-Service  Wholesale Food retail Department  stores Nonfood  specialty Sales (bn):  € 19.7 Countries:  16 Stores:  818 METRO Group sales 2009: € 65.5 bn Cross functional companies Sales (bn): € 11.3 Countries:  6 Stores:  441 Sales (bn):  € 3.5 Countries:  2 Stores:  141 Sales (bn):  €30.6 Countries*: ….  Stores*:
METRO Cash & Carry is internationally leading self-service wholesaler METRO Cash & Carry International ,[object Object],[object Object],[object Object],[object Object],METRO Cash & Carry Russia ,[object Object],[object Object],[object Object],[object Object]
METRO Cash&Carry participates actively in ECR initiatives worldwide Anti theft protection Building Brands Shrinkage Food Safety Couponing Efficient Unit Loads Shelf ready packaging EPC Task Force Category Management GDS RFID Logistics On Shelf Availability Enabling Technologies
Economic developments in 2009 underline the necessity to foster deeper cooperation between retailers and suppliers Drop in retail market development  Drop in currency rate +38% Drop in customer confidence
Satisfying customers needs and expectations is key EDI Supply  chain &  Supplier  collaboration Category  Management
Successful category management requires a trustful relation with suppliers and producers Selected intensified cooperation's ,[object Object],[object Object],[object Object],Active category management approach  fosters the relation between  retailer & supplier ,[object Object],[object Object],[object Object],[object Object],[object Object]
Category management is the interface to the customer – findings category shopper helps us to indentify the decision drivers  Decision Drivers BRAND known product  (62%) ,  favo u rite taste  (45%) manufacturer/  brand (27%) PRICE (33%) * Raffaello =  100%  brand awareness, >17% *  market share “ Brand of the Year” in Pralines in  2009 Conclusion: Visual Anchor in the Category needed to: ,[object Object],[object Object],I have already bought these pralines and I like them Specifics of taste and formula  Acceptable price Producer company Good value for money Producer country Brand Beautiful pack  I wanted to taste novelty Another person asked me Different tastes in one pack
Category management is the interface to the customer – findings from category shopper helps to identify the decision drivers Usage of planograms Integration of visual anchors Visual  Anchor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Supplier Collaboration aimed to improve availability and stock days at the same time Stock days decrease *   Service level*   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*1Q 2010 vs Q1-Q4 2009:
EDI implementation proved significant benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],EDI business impacts Implementation milestones EDI penetration results 2005 2008 2009 2009 EDI  launch DESADV RECADV Invoice SLS INVPRT MCC RU is a “pathfinder” for EDI in Russia 20,23% 497 Goods receiving RECADV 25,39% 515 Delivery note DESADV  81,61% 3271 Purchase order ORDERS Penetration (% of documents) Number of suppliers Comment Message
EDI INVOICE is the next milestone to be reached Current EDI process together with paper Paper invoice Reconciliation of   EDI and paper invoice Invoice payment Input of total data Goods receiving data Archive EDI invoice Retail chain Supplier ,[object Object],[object Object],[object Object]
ECR activities are not only fostering customer orientation,  but also an excellent dialog platform ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Page  AKIN BAYER Managing Director METRO Cash & Carry Ltd Leningradskoye Shosse, 71 G, 125445 Moscow Russian Federation Phone: +7 (495) 660 26 00 Fax:  +7 (495) 502 12 20 Mobile: +7 (919) 991 94 09 Akin.Bayer@metro.com.ru  © Copyright This concept is intended only for the purpose of presentation and is the intellectual property of Metro Cash & Carry International GmbH. Passing on to third parties as well as the use and exploitation of the presentation either in whole or in part is expressly forbidden METRO Cash & Carry International GmbH Geschäftsführung/Executive board of management: Frans W.H. Muller (CEO); Dr. Andrea Francesco Martinelli; Dr. Christian Mielsch; Dr. Claudia Schlossberger; Thomas Ziegler Sitz/registered office Düsseldorf, Amtsgericht Düsseldorf HRB 36616 - Commercial Register of the Duesseldorf Local Court HRB 36616

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Ecr int forum akin bayer

  • 1. ECR International Forum – “Act Local” Akin Bayer Moscow, June 2nd, 2010 METRO Cash & Carry Russia
  • 2. METRO Cash & Carry – a core Division of METRO Group Self-Service Wholesale Food retail Department stores Nonfood specialty Sales (bn): € 19.7 Countries: 16 Stores: 818 METRO Group sales 2009: € 65.5 bn Cross functional companies Sales (bn): € 11.3 Countries: 6 Stores: 441 Sales (bn): € 3.5 Countries: 2 Stores: 141 Sales (bn): €30.6 Countries*: …. Stores*:
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  • 4. METRO Cash&Carry participates actively in ECR initiatives worldwide Anti theft protection Building Brands Shrinkage Food Safety Couponing Efficient Unit Loads Shelf ready packaging EPC Task Force Category Management GDS RFID Logistics On Shelf Availability Enabling Technologies
  • 5. Economic developments in 2009 underline the necessity to foster deeper cooperation between retailers and suppliers Drop in retail market development Drop in currency rate +38% Drop in customer confidence
  • 6. Satisfying customers needs and expectations is key EDI Supply chain & Supplier collaboration Category Management
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  • 14. Contact Page AKIN BAYER Managing Director METRO Cash & Carry Ltd Leningradskoye Shosse, 71 G, 125445 Moscow Russian Federation Phone: +7 (495) 660 26 00 Fax: +7 (495) 502 12 20 Mobile: +7 (919) 991 94 09 Akin.Bayer@metro.com.ru © Copyright This concept is intended only for the purpose of presentation and is the intellectual property of Metro Cash & Carry International GmbH. Passing on to third parties as well as the use and exploitation of the presentation either in whole or in part is expressly forbidden METRO Cash & Carry International GmbH Geschäftsführung/Executive board of management: Frans W.H. Muller (CEO); Dr. Andrea Francesco Martinelli; Dr. Christian Mielsch; Dr. Claudia Schlossberger; Thomas Ziegler Sitz/registered office Düsseldorf, Amtsgericht Düsseldorf HRB 36616 - Commercial Register of the Duesseldorf Local Court HRB 36616

Editor's Notes

  1. BVA-131815-013-20090701-GE3-v6(QR II 070722 1534 MAIN)