- The Indian e-commerce industry has grown rapidly and is expected to surpass the US to become the second largest e-commerce market by 2034.
- E-commerce sales in India are expected to grow from US$38.5 billion in 2017 to US$200 billion by 2026, driven by rising internet and smartphone penetration.
- Electronics currently accounts for the largest share of the e-commerce retail market at 47%, followed by apparel at 31%.
e-commerce industry in India is going through an aggressive transformation and while it can be the sunshine sector for growth, it is imperative to understand the limitations and risks in the sector, and handle these risks effectively. Addressing these risks should be our top most priority to avoid this boom turn into a bubble. It is possible only when euphoria over virtual cash flows, imaginary cash rich P&L statements and outrageous valuations makes way for a structured growth plan across the business parks and government corridors, backed by more realistic aspirations, but of course, with the same enthusiasm
With 20% of the Indians connected over internet and Smartphones, there has not been a more exciting and challenging time in the history of Indian retail.
Consumer is moving ahead of time and with multiple avenues of shopping - be it online, social or mobile - customers have been spoilt for choice.
With millions of Indian buying online and billions of $ of investment pumped in, pure play online retail companies are changing the retail game! An industry which was not even existing 5 years back will clock $4 Billion revenues by end of 2014!
Funded by large global investors, the e-tailing market in India is growing exponentially. Going forward, what are the megatrends likely to emerge in this market?
Are still not aware of growing number of internet users in India? Check this infogarphic for facts about mobile eCommerce & key drivers of India eCommerce. #IndiaeCommerce #eZdiaContentCreationPlatform #ContentCreation
eCommerce platforms shipped ~2.5 billion shipments in
FY2020 growing at ~50%+ CAGR in the last 3 years. However,
we expect shipment volume to grow at ~30-35% CAGR for next
5 years.
Some of the key drivers of growth for eCommerce are the
latent demand in Tier-2+ cities, enablement of logistics
networks, infrastructure built by eCommerce platforms (large
horizontals), and new age third-party logistics players in
the last 3-4 years. The investment in logistics networks and
infrastructure has enabled eCommerce platforms to reach
online shoppers beyond metro and tier-1 cities to hinterland in
the country
e-commerce industry in India is going through an aggressive transformation and while it can be the sunshine sector for growth, it is imperative to understand the limitations and risks in the sector, and handle these risks effectively. Addressing these risks should be our top most priority to avoid this boom turn into a bubble. It is possible only when euphoria over virtual cash flows, imaginary cash rich P&L statements and outrageous valuations makes way for a structured growth plan across the business parks and government corridors, backed by more realistic aspirations, but of course, with the same enthusiasm
With 20% of the Indians connected over internet and Smartphones, there has not been a more exciting and challenging time in the history of Indian retail.
Consumer is moving ahead of time and with multiple avenues of shopping - be it online, social or mobile - customers have been spoilt for choice.
With millions of Indian buying online and billions of $ of investment pumped in, pure play online retail companies are changing the retail game! An industry which was not even existing 5 years back will clock $4 Billion revenues by end of 2014!
Funded by large global investors, the e-tailing market in India is growing exponentially. Going forward, what are the megatrends likely to emerge in this market?
Are still not aware of growing number of internet users in India? Check this infogarphic for facts about mobile eCommerce & key drivers of India eCommerce. #IndiaeCommerce #eZdiaContentCreationPlatform #ContentCreation
eCommerce platforms shipped ~2.5 billion shipments in
FY2020 growing at ~50%+ CAGR in the last 3 years. However,
we expect shipment volume to grow at ~30-35% CAGR for next
5 years.
Some of the key drivers of growth for eCommerce are the
latent demand in Tier-2+ cities, enablement of logistics
networks, infrastructure built by eCommerce platforms (large
horizontals), and new age third-party logistics players in
the last 3-4 years. The investment in logistics networks and
infrastructure has enabled eCommerce platforms to reach
online shoppers beyond metro and tier-1 cities to hinterland in
the country
E commerce is the word ruling the business since the last few decades. Thousands of businesses have moved online to utilize the potential of the Internet for reaching a wider audience. Further, this translates into an additional revenue stream that gets you an increased ROI Return On Investment with less investment cost and time. Today, e commerce has enveloped our lives in such a way that it has become a necessity rather than a passion. From the business perspective, it comes ahead as a massive opportunity and even established brick and mortar brands are exploring this territory today. The rural e commerce market in India has the potential to be at $10 billion to $12 billion in the next four years on the back of increasing internet penetration, rising household income and the government's push on digital in rural areas, said a report from market research firm EY India. "Effective use of vernacular languages and assisted commerce will help drive the large rural online opportunity for e commerce firms looking to accelerate growth beyond the favorable industry metrics Dr. Vijayant Kumar "Revolution of E-Commerce in Rural Market" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019, URL: https://www.ijtsrd.com/papers/ijtsrd26782.pdfPaper URL: https://www.ijtsrd.com/management/marketing/26782/revolution-of-e-commerce-in-rural-market/dr-vijayant-kumar
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
There has been a sudden switch in the buying and selling pattern of the customers in all over India, which created the growth of e-commerce industry. This switch can also be noticed in the automobile industry. The online penetration of auto sector in the world market is approx. 0.7% in 2019. It was challenging for automobile ecommerce industry to make it successful in India, but eminent players of India have made it possible. To learn the possibilities and success of auto ecommerce industry go through this document.
CASE STUDY ON GROWING SAGA OF E – COMMERCE GIANT SNAPDEAL IN INDIA WITH SPECI...VARUN KESAVAN
India has an internet user base of about 243.2 million as of January 2014.[1][2] Despite being third largest user base in world, the penetration of Internet is low compared to markets like the United States, United Kingdom or France but is growing much faster, adding around 6 million new entrants every month.[3] The industry consensus is that growth is at an inflection point.[4]
In India, cash on delivery is the most preferred payment method, accumulating 75% of the e-retail activities.[5] Demand for international consumer products (including long-tail items) is growing much faster than in-country supply from authorised distributors and e-commerce offerings.
As of Q1 2015, seven Indian e-commerce companies have managed to achieve billion-dollar valuation. Namely, Flipkart, Snapdeal, InMobi, PosterGuy,[6] Quikr,OlaCabs, and Paytm (wing of, One97).[7]
What price will pi network be listed on exchangesDOT TECH
The rate at which pi will be listed is practically unknown. But due to speculations surrounding it the predicted rate is tends to be from 30$ — 50$.
So if you are interested in selling your pi network coins at a high rate tho. Or you can't wait till the mainnet launch in 2026. You can easily trade your pi coins with a merchant.
A merchant is someone who buys pi coins from miners and resell them to Investors looking forward to hold massive quantities till mainnet launch.
I will leave the telegram contact of my personal pi vendor to trade with.
@Pi_vendor_247
Resume
• Real GDP growth slowed down due to problems with access to electricity caused by the destruction of manoeuvrable electricity generation by Russian drones and missiles.
• Exports and imports continued growing due to better logistics through the Ukrainian sea corridor and road. Polish farmers and drivers stopped blocking borders at the end of April.
• In April, both the Tax and Customs Services over-executed the revenue plan. Moreover, the NBU transferred twice the planned profit to the budget.
• The European side approved the Ukraine Plan, which the government adopted to determine indicators for the Ukraine Facility. That approval will allow Ukraine to receive a EUR 1.9 bn loan from the EU in May. At the same time, the EU provided Ukraine with a EUR 1.5 bn loan in April, as the government fulfilled five indicators under the Ukraine Plan.
• The USA has finally approved an aid package for Ukraine, which includes USD 7.8 bn of budget support; however, the conditions and timing of the assistance are still unknown.
• As in March, annual consumer inflation amounted to 3.2% yoy in April.
• At the April monetary policy meeting, the NBU again reduced the key policy rate from 14.5% to 13.5% per annum.
• Over the past four weeks, the hryvnia exchange rate has stabilized in the UAH 39-40 per USD range.
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how to sell pi coins in South Korea profitably.DOT TECH
Yes. You can sell your pi network coins in South Korea or any other country, by finding a verified pi merchant
What is a verified pi merchant?
Since pi network is not launched yet on any exchange, the only way you can sell pi coins is by selling to a verified pi merchant, and this is because pi network is not launched yet on any exchange and no pre-sale or ico offerings Is done on pi.
Since there is no pre-sale, the only way exchanges can get pi is by buying from miners. So a pi merchant facilitates these transactions by acting as a bridge for both transactions.
How can i find a pi vendor/merchant?
Well for those who haven't traded with a pi merchant or who don't already have one. I will leave the telegram id of my personal pi merchant who i trade pi with.
Tele gram: @Pi_vendor_247
#pi #sell #nigeria #pinetwork #picoins #sellpi #Nigerian #tradepi #pinetworkcoins #sellmypi
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What website can I sell pi coins securely.DOT TECH
Currently there are no website or exchange that allow buying or selling of pi coins..
But you can still easily sell pi coins, by reselling it to exchanges/crypto whales interested in holding thousands of pi coins before the mainnet launch.
Who is a pi merchant?
A pi merchant is someone who buys pi coins from miners and resell to these crypto whales and holders of pi..
This is because pi network is not doing any pre-sale. The only way exchanges can get pi is by buying from miners and pi merchants stands in between the miners and the exchanges.
How can I sell my pi coins?
Selling pi coins is really easy, but first you need to migrate to mainnet wallet before you can do that. I will leave the telegram contact of my personal pi merchant to trade with.
Tele-gram.
@Pi_vendor_247
how to swap pi coins to foreign currency withdrawable.DOT TECH
As of my last update, Pi is still in the testing phase and is not tradable on any exchanges.
However, Pi Network has announced plans to launch its Testnet and Mainnet in the future, which may include listing Pi on exchanges.
The current method for selling pi coins involves exchanging them with a pi vendor who purchases pi coins for investment reasons.
If you want to sell your pi coins, reach out to a pi vendor and sell them to anyone looking to sell pi coins from any country around the globe.
Below is the contact information for my personal pi vendor.
Telegram: @Pi_vendor_247
The secret way to sell pi coins effortlessly.DOT TECH
Well as we all know pi isn't launched yet. But you can still sell your pi coins effortlessly because some whales in China are interested in holding massive pi coins. And they are willing to pay good money for it. If you are interested in selling I will leave a contact for you. Just telegram this number below. I sold about 3000 pi coins to him and he paid me immediately.
Telegram: @Pi_vendor_247
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Latino Buying Power - May 2024 Presentation for Latino CaucusDanay Escanaverino
Unlock the potential of Latino Buying Power with this in-depth SlideShare presentation. Explore how the Latino consumer market is transforming the American economy, driven by their significant buying power, entrepreneurial contributions, and growing influence across various sectors.
**Key Sections Covered:**
1. **Economic Impact:** Understand the profound economic impact of Latino consumers on the U.S. economy. Discover how their increasing purchasing power is fueling growth in key industries and contributing to national economic prosperity.
2. **Buying Power:** Dive into detailed analyses of Latino buying power, including its growth trends, key drivers, and projections for the future. Learn how this influential group’s spending habits are shaping market dynamics and creating opportunities for businesses.
3. **Entrepreneurial Contributions:** Explore the entrepreneurial spirit within the Latino community. Examine how Latino-owned businesses are thriving and contributing to job creation, innovation, and economic diversification.
4. **Workforce Statistics:** Gain insights into the role of Latino workers in the American labor market. Review statistics on employment rates, occupational distribution, and the economic contributions of Latino professionals across various industries.
5. **Media Consumption:** Understand the media consumption habits of Latino audiences. Discover their preferences for digital platforms, television, radio, and social media. Learn how these consumption patterns are influencing advertising strategies and media content.
6. **Education:** Examine the educational achievements and challenges within the Latino community. Review statistics on enrollment, graduation rates, and fields of study. Understand the implications of education on economic mobility and workforce readiness.
7. **Home Ownership:** Explore trends in Latino home ownership. Understand the factors driving home buying decisions, the challenges faced by Latino homeowners, and the impact of home ownership on community stability and economic growth.
This SlideShare provides valuable insights for marketers, business owners, policymakers, and anyone interested in the economic influence of the Latino community. By understanding the various facets of Latino buying power, you can effectively engage with this dynamic and growing market segment.
Equip yourself with the knowledge to leverage Latino buying power, tap into their entrepreneurial spirit, and connect with their unique cultural and consumer preferences. Drive your business success by embracing the economic potential of Latino consumers.
**Keywords:** Latino buying power, economic impact, entrepreneurial contributions, workforce statistics, media consumption, education, home ownership, Latino market, Hispanic buying power, Latino purchasing power.
how can I sell pi coins after successfully completing KYCDOT TECH
Pi coins is not launched yet in any exchange 💱 this means it's not swappable, the current pi displaying on coin market cap is the iou version of pi. And you can learn all about that on my previous post.
RIGHT NOW THE ONLY WAY you can sell pi coins is through verified pi merchants. A pi merchant is someone who buys pi coins and resell them to exchanges and crypto whales. Looking forward to hold massive quantities of pi coins before the mainnet launch.
This is because pi network is not doing any pre-sale or ico offerings, the only way to get my coins is from buying from miners. So a merchant facilitates the transactions between the miners and these exchanges holding pi.
I and my friends has sold more than 6000 pi coins successfully with this method. I will be happy to share the contact of my personal pi merchant. The one i trade with, if you have your own merchant you can trade with them. For those who are new.
Message: @Pi_vendor_247 on telegram.
I wouldn't advise you selling all percentage of the pi coins. Leave at least a before so its a win win during open mainnet. Have a nice day pioneers ♥️
#kyc #mainnet #picoins #pi #sellpi #piwallet
#pinetwork
what is the best method to sell pi coins in 2024DOT TECH
The best way to sell your pi coins safely is trading with an exchange..but since pi is not launched in any exchange, and second option is through a VERIFIED pi merchant.
Who is a pi merchant?
A pi merchant is someone who buys pi coins from miners and pioneers and resell them to Investors looking forward to hold massive amounts before mainnet launch in 2026.
I will leave the telegram contact of my personal pi merchant to trade pi coins with.
@Pi_vendor_247
2. Table of Content
Executive Summary……………….….…….3
Advantage India…………………..….……..4
Market Overview …………………….……..6
Porter’s Five Forces Framework....…..…..15
Strategies Adopted………….……..…..…..16
Growth Drivers and Opportunities…….…..18
Industry Associations……………...…….....29
Case Studies…..……………..……………..26
Useful Information……….......……………..31
3. For updated information, please visit www.ibef.orgE-Commerce3
39
50
64 200
0
100
200
300
2017 2018F 2020F 2026F
481
700 829
0
500
1,000
2017 2020 2021
Internet users in India (million)
India’s internet economy (US$ billion)
125
250
0
100
200
300
FY17 2020
Indian E-Commerce Market (US$ billion)
Source: Media sources, Aranca Research
Notes: CAGR - Compound Annual Growth Rate,
The Indian e-commerce industry has been on an upward growth
trajectory and is expected to surpass the US to become the second
largest e-commerce market in the world by 2034.
The e-commerce market is expected to reach US$ 64 billion by 2020
and US$ 200 billion by 2026 from US$ 38.5 billion as of 2017.
With growing internet penetration, internet users in India are
expected to increase from 481 million as of December 2017 to 829
million by 2021.
Rising internet penetration is expected to lead to growth in
ecommerce.
India’s internet economy is expected to double from US$125 billion
as of April 2017 to US$ 250 billion by 2020, majorly backed by
ecommerce.
EXECUTIVE SUMMARY
5. For updated information, please visit www.ibef.orgE-Commerce5
ADVANTAGE INDIA
India is the fastest growing market for the ecommerce sector.
Being driven by a young demographic profile, increasing
internet penetration and relative better economic
performance, India’s E-commerce revenue is
expected to jump from US$ 39 billion in 2017 to
US$ 120 billion in 2020, growing at an
annual rate of 51 per cent, the highest
in the world.
The recent rise in digital literacy has led to an
influx of investment in e-commerce firms,
levelling the market for new players to set up
their base, while churn out innovative patterns
to disrupt old functioning.
Private equity and venture capital investments
in the e-commerce industry in India touched a
record US$ 11.2 billion in the first half of 2017,
a 41 per cent rise over last year.
In India 100 per cent FDI is permitted in
B2B e-commerce,
As per new guidelines on FDI in e-
commerce, 100 per cent FDI under
automatic route is permitted in
marketplace model of e-commerce
ADVANTAGE
INDIA
Source: Media sources, Aranca Research
A lot of India’s blue-chip PE firms had
previously avoided investing in E-commerce
but are now looking for opportunities in the
sector.
India’s start-up ecosystem is growing
supported by favourable FDI policies,
Government initiatives like Start-up India and
Digital India, as well as rising internet
penetration driven by market players like
Reliance Jio.
Notes: FDI – Foreign Direct Investment
7. For updated information, please visit www.ibef.orgE-Commerce7
GROWTH OF E-COMMERCE IN INDIA
14
20
39
50
64
188
200
0
50
100
150
200
250
2014 2015 2017 2018 F 2020 F 2025 F 2026 F
Source: Economic Times, PWC, Financial Express
Propelled by rising smartphone penetration, the launch of 4G
networks and increasing consumer wealth, the Indian e-commerce
market is expected to grow to US$ 200 billion by 2026 from US$
38.5 billion as of 2017.
E-commerce is increasingly attracting customers from Tier 2 and 3
cities, where people have limited access to brands but have high
aspirations.
With the increase in awareness about the benefits of online trading,
there has been a significant rise in investment in E-commerce
business. Hand in hand with offline trading, many established
businesses, e.g. Shoppers Stop or Lifestyle, have setup online
transaction channels.
Earlier food and grocery were never thought of as items for online
trading. However, with the change of working habits, and consumers
opting for adaptability and convenience, there are now innumerable
small and large E-commerce companies selling provisions and food
items like Grofers, BigBasket, etc.
India's ecommerce industry's sales rose 40 per cent year-on-year to
reach Rs 9,000 crore (US$ 1.5 billion) during the five-day sale period
ending September 24, 2017, backed by huge deals and discounts
offered by the major ecommerce companies.^
Visakhapatnam port traffic (million tonnes)E-commerce Industry in India (US$ billion)
Notes: *Estimated, F – Forecasted, ^ - as per RedSeer Consulting
8. For updated information, please visit www.ibef.orgE-Commerce8
RISING INTERNET PENETRATION IN INDIA
4.0%
4.4%
5.1%
7.5%
10.1%
12.6%
15.1%
18.0%
27.0%
34.8%
35.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Source: Economic Times, Live Mint, Aranca Research
Internet penetration in India grew from just 4 per cent in 2007 to
35.03 per cent in 2017, registering a CAGR of 24.23 per cent
between 2007 and 2017.
As of December 2017, internet penetration in India’s urban areas
stood at 64.84 per cent and 20.26 per cent in the rural areas.
Urban India with an estimated population of 444 million as per 2011
census, already has 295 million using the internet as of December
2017.
Rural India, with an estimated population of 906 million as per 2011
census, has 186 million internet users as of December 2017. There
is therefore a great opportunity for increasing penetration in the rural
areas.
Analysis of ‘Daily Users’ reveal that both in Urban and Rural India,
the younger generations are the most prolific users of internet.
Rising internet penetration is expected to drive ecommerce growth in
India.
Visakhapatnam port traffic (million tonnes)Internet Penetration in India
9. For updated information, please visit www.ibef.orgE-Commerce9
E-COMMERCE RETAIL MARKET
47%
31%
8%
7%
2%
2%
3%
Electronics Apparel
Home and furnishing Books
Baby products Beauty and personal care
Others
E-commerce retail market by value (2016) The online retail market in India is estimated to be worth US$ 17.8
billion in terms of gross merchandise value (GMV) as of 2017 and is
estimated to increase by 60 per cent to US$ 28-30 billion in 2018.
Electronics is currently the largest segment in e-commerce in India
with a share of 47 per cent and is expected to grow at a CAGR of 43
per cent by 2020.
The apparel segment has the second highest share of 31 per cent in
the e-commerce retail industry
Currently, there are 1-1.2 million transactions per day in e-commerce
retailing.
Source: KPMG Report – E-commerce Retail Logistics India
Notes: CAGR – Compound Annual Growth Rate
10. For updated information, please visit www.ibef.orgE-Commerce10
ONLINE RETAIL VS TOTAL RETAIL IN INDIA
95%
5%
Offline Retail Online Retail
Online retail out of total retail in India (2020)
97.5%
2.5%
Offline Retail Online Retail
Online retail out of total retail in India (2016)
There are a lot of opportunities for e-retailers in India to capitalise upon with the gradually growing internet penetration in India.
The penetration of online retail in India’s total retail market is expected to rise from 2.5 per cent in 2016 to 5 per cent by 2020.
The online retail market in India increased from US$ 14.5 billion in 2016 to US$ 17.8 billion in 2017 and is estimated to reach US$ 28-30 billion by
2018.
Source: KPMG Report – E-commerce Retail Logistics India
11. For updated information, please visit www.ibef.orgE-Commerce11
E-COMMERCE RETAIL LOGISTICS MARKET IN INDIA
36%
31%
23%
6%
3%
1%
Apparels Electronics
Home furnishing Baby products
Books Others
38%
29%
15%
9%
7% 1%
1%
Apparels Electronics
Home furnishing Baby products
Books Beauty and personal care
Others
Logistics is a major driver of the e-commerce retail industry and is an important point of differentiation between market players aiming at better
customer satisfaction and service.
The logistics sector pertaining to the e-commerce industry in India stood at US$ 460 million in 2016 and is expected to grow at a CAGR of 48 per
cent to reach US$ 2.2 billion by 2020.
Source: KPMG Report – E-commerce Retail Logistics India
Notes: CAGR – Compound Annual Growth Rate
E-commerce retail logistics market in India(2020)E-commerce retail logistics market in India (2016)
12. For updated information, please visit www.ibef.orgE-Commerce12
E-TAILING MARKET BY BUSINESS MODEL
E-Commerce
Marketplace Model
Marketplace model adheres to the standards and directions of a
zero inventory model. For example, Naaptol, eBay and Shopclues.
The e-commerce marketplace becomes a digital platform for
consumers and merchants without warehousing the products.
Marketplaces do offer shipment, delivery and payment help to
merchants by tying up with some selected logistics companies and
financial institutions.
The new FDI policy rules and regulations in the e-commerce
market have permitted 100 percent FDI in the e-commerce
marketplace model under the automatic route.
Inventory-led Model
Inventory led models are those shopping websites where online
buyers choose from among products owned by the online
shopping company or shopping website take care of the whole
process end-to-end, starting with product purchase, warehousing
and ending with product dispatch.
A few examples of such are Jabong, Yepme and LatestOne.com.
Source: PWC
13. For updated information, please visit www.ibef.orgE-Commerce13
PRIVATE INVESTMENTS IN E-COMMERCE
Venture capital (VC)-backed firms in India raised a record US$ 9.6 billion of fresh capital between January-September 2017, which is more than
twice the amount of capital raised during the same period in 2016.
The first half of 2017 recorded 26 start-up funding deals of value US$ 100 million and above, aggregating to US$ 7.7 billion and accounting for 68
per cent of investments during the period.
Company Investor Funding (US$ million)
Flipkart SoftBank 2,500
BigBasket
Alibaba Group Holding Ltd, Sands Capital, International Finance Corp,
Abraaj Capital
300
Udaan Lightspeed Venture Partners US and other 50
Capital Float Ribbit Capital, SAIF Partners, Sequoia India 45
Bank Bazaar Experian Plc 30
Droom Asset Management (Asia) Ltd, Digital Garage Inc 20
1 mg
HBM Healthcare Investments, Maverick Capital Ventures, Sequoia India,
Omidyar Network and Kae Capital
15
Gozefo Sequoia Capital India, Helion Venture Partners and Beenext Pte Ltd 9
Jumbotail Kalaari Capital, Nexus India Capital Advisors 8.5
Blackbuck InnoVen Capital 7.7
KartRocket.com Bertelsmann India Investments, Nirvana Digital India Fund 4.1
The Label Life Kalpavriksh, Centrum group’s maiden private equity (PE) fund 3.1
Funding Activities (As of February 2018)
Source: Media sources, Aranca Research
15. For updated information, please visit www.ibef.orgE-Commerce15
PORTER’S FIVE FORCES FRAMEWORK ANALYSIS
Low – Bargaining power of suppliers
is low as there are many suppliers in
the market, and therefore the
ecommerce companies have the
power to choose their suppliers.
Bargaining Power of Suppliers
High – Threat of substitutes is high as
there are a lot of sellers with similar
products and services; and there is no
switching cost for customers.
Threat of Substitutes
High – Competition among major
players is very high, as there is no
switching cost for customers. The
players are constantly competing on
the basis on price as well as other
factors that influence buyers’ choice
like quick delivery, discounts and
offers, variety, customer service etc.
Competitive Rivalry
High – Threat of new entrants is high,
as there is very little cost involved in
setting up an ecommerce website.
Threat of New Entrants
High – Bargaining power of
customers is very high as there are
many players in the market with
similar products and there is no
switching cost. Buyers prefer the
company that offers the best price
among other factors.
Bargaining Power of Buyers
Positive Impact
Neutral Impact
Negative Impact
17. For updated information, please visit www.ibef.orgE-Commerce17
E-commerce companies are gradually expanding to different cities, regions and even countries. They are also
expanding their product range to cater to a larger amount of people.
In May 2017, Uber launched UberEats, an on-demand food delivery app in India
As of July 29, 2017 Amazon India has pledged US$ 500 million for the expansion of its food retail business in
India.
Paytm Mall, ecommerce platform of Paytm, is planning to expand its groceries segment and is targeting a
Gross Merchandise Value (GMV) of US$ 3 billion from this segment by the end of 2018.
One of the biggest advantage of E-commerce is that along with the core product or service it can also provide
numerous ancillary services without having to invest a lot.
Amazon India introduced one day delivery guarantee on purchases for a nominal fee. Flipkart started with
same day guarantee in 2013 too.
Flipkart introduced its own payment gateway Payzippy and also, its own logistics and supply chain firm Ekart.
E-commerce websites are also introducting e-Wallet services; for example - Amazon’s Pay Balance.
Site visitors demand one-of-a-kind experiences that cater to their needs and interests. Technology is
available, even to smaller players, to capture individual shoppers’ interests and preferences and generate a
product selection and shopping experience led by individualised promotions tailored to them.
Many E-commerce websites provide personalised experience to customers to cater to their needs and
interests depending upon their location, choices, products they like or buy, websites they visit etc.
This strategy has helped companies to know customers’ demands better and serve them accordingly.
E-commerce companies are increasingly adopting subscription model to provide extra benefits and tailored
services to customers to suit their needs.
Amazon introduced Amazon Prime, a subscription based service for Amazon customers, in 2016. members of
Amazon Prime could avail early access to selected deals, free one day delivery and other benefits. Amazon
Prime subscribers in India stood at around 5-6 million as of December 2016
In 2014, Flipkart introduced Flipkart First, a premium subscription based services wherein a customer gets
free delivery, discounted same day delivery, priority customer service etc.
STRATEGIES ADOPTED
Expansion
Ancillary services
Personalised
Experience
Subscription for
ecommerce
Source: Media sources, Company websites, Aranca Research
19. For updated information, please visit www.ibef.orgE-Commerce19
GROWTH DRIVERS FOR E-COMMERCE
Growth
drivers
Increasing
awareness
Investment
Government
initiatives
Government initiatives like
Digital India are constantly
introducing people to online
modes of commerce.
Favourable FDI policy is
attracting key players.
Increasing FDI inflows,
domestic investment, support
from key industrial players is
helping in the growth of e-
commerce.
As the awareness of using internet is
increasing, more and more people
are being drawn to E-commerce.
Whether it be sellers, buyers, users
or investors, people have started
getting used to online mode or
commerce.
Source: Aranca Research
20. For updated information, please visit www.ibef.orgE-Commerce20
Number of online shoppers is expected to go up to 175 million by 2020.
Mobile-savvy shoppers are the backbone of India’s online shopping industry.
Men in India are more avid shoppers than women in part because of demographic and cultural differences.
Discounts, added with a comfort of sitting at home and purchasing, is an effective driving factor of E-
commerce. Availability of various websites gives customers a lot of options to choose from.
Chatbots and personal assistance apps have made transactions seamless.
One can get several brands and products from different sellers at one place. Also, one can get in on the latest
international trends without spending money on travel; you can shop from retailers in other parts of the
country or even the world without being limited by geographic area.
Metro cities like Bengaluru, Mumbai, and Delhi, with population greater than 100,000, accounted for most
online shopping in absolute numbers.
Less densely populated regions generated a larger proportion of online sales. Nearly 60 per cent of
Snapdeal’s purchases came from cities classified as tier II and III.
Flipkart also noted that “sales of branded products across categories saw a sharp increase, as more of tier 2
and tier 3 Indian towns took to shopping online.”
Although shoppers between 25 and 34 years of age were most active on e-commerce portals, a surprising
number of older people also shopped online in 2016.
However, the age group of 15-34 years are the major consumers of E-commerce.
The popularity of web series among millenials is growing immensely.
DEMOGRAPHIC FACTORS
Online Shoppers
Convenience of E-
commerce
Tier II and Tier III cities
provide major sales
Millennials are the most
active
Source: Economic Times, Media sources, Aranca Research
21. For updated information, please visit www.ibef.orgE-Commerce21
Web content search in Hindi grew by 155 per cent in 2015 whereas that through mobile internet grew by 300 per cent in
the same period.
In a move to grab the opportunity, Snapdeal and Make My Trip had launched their apps in Hindi and a few other
vernacular languages in 2014.
Online retailers see this emergent segment as a new growth driver as the incremental growth in mobile subscribers can
be credited mainly to people who are comfortable with languages other than English.
Consumer demand can be seen increasing even in small towns and cities.
Less densely populated regions generated a larger proportion of online sales. Nearly 60 per cent of Snapdeal’s
purchases came from cities classified as tier II and III.
Flipkart also noted that “sales of branded products across categories saw a sharp increase, as more of tier 2 and tier 3
Indian towns took to shopping online.”
Online retailers’ growing reach in town and cities beyond metros is driven by an increasing in usage of mobile internet in
the country. Increased ownership of smartphones is helping more Indians access shopping websites easily.
Rise in smartphone usage is expected to reach 50 per cent penetration by 2020.
FACTORS DRIVING E-COMMERCE GROWTH… (1/2)
Internet content in local
languages
Growth in non-metro
cities
Mobile Commerce
Source: Media sources, Aranca Research
Online retailers now deliver to “12,500-15,000 pin codes” out of nearly 100,000 pin codes in the country.
With logistics and warehouses attracting an estimated investment of nearly US$2 billion by 2020, the reach of online
retailers to remote locations is set to increase.
Growth of logistics and
warehouses.
22. For updated information, please visit www.ibef.orgE-Commerce22
A net addition of nearly 140 million debit cards has been recorded in the country in the past few years. Usage of debit
cards at points of sale terminal has increased by 86 per cent during the same period. This clearly reflects that people are
getting comfortable with using debit cards for activities other than withdrawals at ATM.
Many online retails insist use of debit cards for high value transactions, this is however a welcome change. This will help
e-tailers to increase their reach.
Digital payments will act as a game changer for the domestic e-commerce business and the current trend of dominance
of Cash-on-delivery would be reversed in the next five years, as per Mr Sachin Bansal, Executive Chairman, Flipkart..
Digital consumer spending in India is expected to increase by more than two times to cross US$ 100 billion by 2020,
driven by women and new internet users from smaller cities, according to a report by Google India and BCG.
FACTORS DRIVING E-COMMERCE GROWTH… (2/2)
Cashless Transactions
Source: Media sources, Aranca Research
Amazon has launched an online Business-to-Business (B2B) market place in India where small and medium enterprises
(SMEs) can buy products.
Metro Cash and Carry, Germany-based, B2B retail store chain, is planning to start e-commerce solutions for its B2B
business in India by the end of 2017.
Power2SME, one of the largest B2B online marketplaces in India that provides raw materials to small and medium
enterprises (SMEs), has raised US$ 36 million from Inventus Capital, Accel Partners and others in September 2017,
which will be used towards technology, sales, marketing and geographic expansion.
B2B ecommerce
Chinese phone manufacturer, Xiaomi Corporation, is planning to invest about US$ 1 billion in 100 Indian start-ups over
the coming five years, with an aim to make an ecosystem of apps surrounding its smartphone brand.
US-based ecommerce giant, Amazon, has invested about US$ 1 billion in its Indian arm so far in 2017, taking its total
investment in its business in India to US$ 2.7 billion.
Increasing Investments
23. For updated information, please visit www.ibef.orgE-Commerce23
GROWTH OF INTERNET USERS
46.59
52.43
62.16
92.32
125.61
158.96
193.20
233.15
375.00
432.00
481.00
700.00
829.00
0.00
100.00
200.00
300.00
400.00
500.00
600.00
700.00
800.00
900.00
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2020
2021
Source: Economic Times, Live Mint
The number of Internet users in India is 481 million as of December
2017, growing at a CAGR of approximately 26.3 per cent between
2007-2017.
77 per cent of urban users and 92 per cent of rural users consider
mobile as the primary device for accessing the internet, largely
driven by availability and affordability of smartphones.
In urban India, the internet user base stood at 295 million as of
December 2017.
Rural India’s internet user base stood at 186 million as of December
2017.
As of December 2017, internet penetration in India’s urban areas
stood at 64.84 per cent and 20.26 per cent in the rural areas.
Visakhapatnam port traffic (million tonnes)Internet Users in India (million)
CAGR 26.3%
24. For updated information, please visit www.ibef.orgE-Commerce24
INCREASE IN MOBILE SHIPMENTS DRIVING E-
COMMERCE GROWTH
India’s Smartphone Shipments (millions)
8.0
14.5
17.5
42.5
79.5
102.0
108.0
124.0
0
20
40
60
80
100
120
140
2010
2011
2012
2013
2014
2015
2016
2017
The proliferation of mobile devices combined with internet access via
affordable broadband solutions and mobile data is a key factor
driving the tremendous growth in India’s e-commerce sector.
Smartphone shipments in India increased 14 per cent year-on-year
to reach 124 million units in 2017, thereby making it the fastest
growing market of the top 20 smartphone markets in the world.
Mobile platforms have emerged as a major gateway for customer
purchases as smartphones are increasingly replacing PCs for online
shopping.
Offline brands have now started focusing on online channels as well
to gain extra market share.
65 per cent of the people who shop online, do so using their mobile
phones.
Smartphone users in India are expected to reach 700 million by
2020.
India's mobile wallet industry is estimated to grow at a compound
annual growth rate (CAGR) of 148 per cent to reach US$ 4.4 billion
by 2022. ^
Source: IMF, World Bank, International Data Corporation (IDC)
Notes: ^ - 'World Payment Report 2017' by Capgemini.
25. For updated information, please visit www.ibef.orgE-Commerce25
GOVERNMENT INITIATIVES IN E-COMMERCE
Since 2014, the Government of India has announced various initiatives namely, Digital India, Make in India, Start-up India, Skill India and
Innovation Fund. The timely and effective implementation of such programsmes will likely support the e-commerce growth in the country.
In the Union Budget of 2018-19, government has allocated Rs 8,000 crore (US$ 1.24 billion) to BharatNet Project, to provide broadband services
to 150,000 gram panchayats. The project has a target to connect 250,000 gram panchayats by March 2019. The government has also planned to
set up 500,000 wi-fi hotspots for providing broadband service to 50 million rural citizens. The government has also allocated Rs 3,073 crore for the
Digital India Mission in 2018-19.
In December 2017, the Department of Industrial Policy and Promotion (DIPP) is planning to release the index to rank Indian states based on the
start-up ecosystem and the measures undertaken to promote start-ups in the states.
Finance Minister Mr Arun Jaitley has proposed various measures to quicken India's transition to a cashless economy, including a ban on cash
transactions over Rs 300,000 (US$ 4,655.1), tax incentives for creation of a cashless infrastructure, promoting greater usage of non-cash modes
of payments, and making Aadhaar-based payments more widespread.
Government announced the launch of BHIM app. It will help increase digital payments in the country. BHIM app has been adopted by 12.5 million
so far. The Government will launch two new schemes to promote the usage of BHIM; these are, Referral Bonus Scheme for individuals and a
Cashback Scheme for merchants.
Under the Digital India movement, government launched various initiatives like Udaan, Umang, StartUp India Portal etc.
The recent announcement of GST roll out, another significant reform would help e-retail competitors streamline their supply chain and simplify
their tax structure, while rationalising seamless integration of goods and services across the country. Moreover it will eliminate the dual taxes
being imposed on the current ecommerce eco system.
The Reserve Bank of India (RBI) has instructed banks and companies to make all know-your-customer (KYC)-compliant prepaid payment
instruments (PPIs), like mobile wallets, interoperable amongst themselves via Unified Payments Interface (UPI) by April 2018.
In order to increase the participation of foreign players in the e-commerce field, the Indian Government hiked the limit of foreign direct investment
(FDI) in the E-commerce marketplace model for up to 100 per cent (in B2B models).
The Government of India has distributed rewards worth around Rs 153.5 crore (US$ 23.8 million) to 1 million customers for embracing digital
payments, under the Lucky Grahak Yojana and Digi-Dhan Vyapar Yojana.
Source: Union Budget 2017-18, Media sources, Aranca Research
27. For updated information, please visit www.ibef.orgE-Commerce27
FLIPKART: OVERVIEW
11
20
150
360
1,910
700
3,900
-
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
2009 2011 2012 2013 2014 2015 2017*
Source: Economic Times, Flipkart, Business Line, Aranca Research
Flipkart, an Indian E-Commerce company, started in October 2007
and is currently headquartered in Bengaluru.
Flipkart was started by Sachin Bansal and Binny Bansal and as of
March 2017, has 8000 permanent employees and 20000-25000
contract workers who form part of its supply chain.
Flipkart is the market leader in India’s online marketplace with over
80 million products across more than 80 categories.
Since 2009, Flipkart, valued at US$ 11.6 billion as of April 2017, has
raised over US$4 billion in 11 funding rounds. American investment
firm Tiger Global participated in nine of them.
Flipkart boasts of having 100 million users and 100 thousand sellers
along with 21 warehouses.
On average, Flipkart has around 8 million shipments per month.
In 2016, Flipkart became the first Indian App to cross 50 million
users.
In April 2017, Flipkart raised US$ 1.4 billion from Microsoft, eBay
and Tencent and in August 2017, it raised US$ 2.5 billion from
SoftBank.
In exchange of an equity stake in Flipkart, eBay made a cash
investment of US$ 500 million and sold its eBay.in business to
Flipkart, in 2017.
Flipkart invested US$ 400 million in its logistics arm, eKart, between
September-December 2017.
Visakhapatnam port traffic (million tonnes)Flipkart’s funding (US$ million)
Notes: *As of August 2017
28. For updated information, please visit www.ibef.orgE-Commerce28
EVOLUTION OF FLIPKART
2007 2008-09 2012-132010-11 2014-15 2016 onwards
Founded in October 2007
by Sachin Bansal and Binny
Bansal with an investment
of mere US$ 6,200.
Introduces music, movies and mobiles.
Launches cash on delivery, card on delivery and
prepaid wallet to store money online.
Introduces 30 day replacement guarantee and
also, a dedicated logistics for faster delivery.
Receives funding from Tiger Global of US$ 20
million in March 2011.
Company valued at US$ 1 billion
Acquires Myntra for US$ 300 million.
Raises US$ 210 million from DST Global.
Receives a whopping US$ 1 billion funding from GIC Singapore and
existing investors.
Raises US$ 700 million, in 2014, from hedge funds like Greenoaks,
Steadview Capital, Qatar Investment Authority and T. Rowe Price and
the same amount from existing investors in 2015.
Valuation shots up to US$ 15.5 billion.
Flipkart went online as a book retailer.
Ashish Gupta, founder of Junglee and Helion
Venture Partners funds Flipkart initially.
Receives it’s first funding in 2009 of US$ 1
million from Accel Partners and US$ 20
million from Tiger Global.
Company valued at US$ 50 million.
Launches lifestyle and fashion products
Launches payment gateway Payzippy.
Becomes a unicorn startup in 2012. Announces
US$ 150 million round led by South African tech
major Naspers.
Raises US$ 200 million from existing investors
and US$ 160 million from Morgan Stanley, Sofina,
Vulcan Capital and Dragoneer.
Valued at US$ 1.6 billion
Crosses 100 million registered users.
Raises US$ 1.4 billion from Tencent, Microsoft and
eBay, in 2017
As of April 2017, receives valuation of US$ 11.6
billion.
In August 2017, completes merger with eBay India.
Receives US$ 2.5 billion in funding from SoftBank
in August 2017.
In November 2017 Flipkart,launched its own
smartphone brand ‘Billion Capture +’
Source: Financial Express, Company website, Aranca Research
32. For updated information, please visit www.ibef.orgE-Commerce32
GLOSSARY
CAGR: Compound Annual Growth Rate
GMV – Gross Merchandise Value
FDI: Foreign Direct Investment
FY: Indian Financial Year (April to March)
GOI: Government of India
INR: Indian Rupee
US$: US Dollar
Wherever applicable, numbers have been rounded off to the nearest whole number
34. For updated information, please visit www.ibef.orgE-Commerce34
DISCLAIMER
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