The document discusses strategies adopted by e-commerce companies in India. Some key points:
1. E-commerce companies are expanding to different cities, regions, and countries to reach more customers. They are also expanding their product ranges.
2. Companies are focusing on personalization, localization, and customization to better understand customer preferences in different areas.
3. Logistics and fast delivery are important for customer satisfaction. E-commerce players are partnering with logistics companies and setting up fulfillment centers for efficient delivery.
Funded by large global investors, the e-tailing market in India is growing exponentially. Going forward, what are the megatrends likely to emerge in this market?
Are still not aware of growing number of internet users in India? Check this infogarphic for facts about mobile eCommerce & key drivers of India eCommerce. #IndiaeCommerce #eZdiaContentCreationPlatform #ContentCreation
eCommerce platforms shipped ~2.5 billion shipments in
FY2020 growing at ~50%+ CAGR in the last 3 years. However,
we expect shipment volume to grow at ~30-35% CAGR for next
5 years.
Some of the key drivers of growth for eCommerce are the
latent demand in Tier-2+ cities, enablement of logistics
networks, infrastructure built by eCommerce platforms (large
horizontals), and new age third-party logistics players in
the last 3-4 years. The investment in logistics networks and
infrastructure has enabled eCommerce platforms to reach
online shoppers beyond metro and tier-1 cities to hinterland in
the country
eCommerce platforms shipped ~2.5 billion shipments in
FY2020 growing at ~50%+ CAGR in the last 3 years. However,
we expect shipment volume to grow at ~30-35% CAGR for next
5 years.
Some of the key drivers of growth for eCommerce are the
latent demand in Tier-2+ cities, enablement of logistics
networks, infrastructure built by eCommerce platforms (large
horizontals), and new age third-party logistics players in
the last 3-4 years. The investment in logistics networks and
infrastructure has enabled eCommerce platforms to reach
online shoppers beyond metro and tier-1 cities to hinterland in
the country
Ground Zero 4.0 | Scaling Up - Event ReportRedSeer
Executive Summary
The report is compiled of all the topics that were discussed at Ground Zero 4.0 and has been
segregated based on RedSeer’s research and panel inputs.
Key Findings:
1. Digital India
2. Retail
3. D2C
4. Education
5. Healthcare
6. Grocery
7. Etailing
Funded by large global investors, the e-tailing market in India is growing exponentially. Going forward, what are the megatrends likely to emerge in this market?
Are still not aware of growing number of internet users in India? Check this infogarphic for facts about mobile eCommerce & key drivers of India eCommerce. #IndiaeCommerce #eZdiaContentCreationPlatform #ContentCreation
eCommerce platforms shipped ~2.5 billion shipments in
FY2020 growing at ~50%+ CAGR in the last 3 years. However,
we expect shipment volume to grow at ~30-35% CAGR for next
5 years.
Some of the key drivers of growth for eCommerce are the
latent demand in Tier-2+ cities, enablement of logistics
networks, infrastructure built by eCommerce platforms (large
horizontals), and new age third-party logistics players in
the last 3-4 years. The investment in logistics networks and
infrastructure has enabled eCommerce platforms to reach
online shoppers beyond metro and tier-1 cities to hinterland in
the country
eCommerce platforms shipped ~2.5 billion shipments in
FY2020 growing at ~50%+ CAGR in the last 3 years. However,
we expect shipment volume to grow at ~30-35% CAGR for next
5 years.
Some of the key drivers of growth for eCommerce are the
latent demand in Tier-2+ cities, enablement of logistics
networks, infrastructure built by eCommerce platforms (large
horizontals), and new age third-party logistics players in
the last 3-4 years. The investment in logistics networks and
infrastructure has enabled eCommerce platforms to reach
online shoppers beyond metro and tier-1 cities to hinterland in
the country
Ground Zero 4.0 | Scaling Up - Event ReportRedSeer
Executive Summary
The report is compiled of all the topics that were discussed at Ground Zero 4.0 and has been
segregated based on RedSeer’s research and panel inputs.
Key Findings:
1. Digital India
2. Retail
3. D2C
4. Education
5. Healthcare
6. Grocery
7. Etailing
There has been a sudden switch in the buying and selling pattern of the customers in all over India, which created the growth of e-commerce industry. This switch can also be noticed in the automobile industry. The online penetration of auto sector in the world market is approx. 0.7% in 2019. It was challenging for automobile ecommerce industry to make it successful in India, but eminent players of India have made it possible. To learn the possibilities and success of auto ecommerce industry go through this document.
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
What website can I sell pi coins securely.DOT TECH
Currently there are no website or exchange that allow buying or selling of pi coins..
But you can still easily sell pi coins, by reselling it to exchanges/crypto whales interested in holding thousands of pi coins before the mainnet launch.
Who is a pi merchant?
A pi merchant is someone who buys pi coins from miners and resell to these crypto whales and holders of pi..
This is because pi network is not doing any pre-sale. The only way exchanges can get pi is by buying from miners and pi merchants stands in between the miners and the exchanges.
How can I sell my pi coins?
Selling pi coins is really easy, but first you need to migrate to mainnet wallet before you can do that. I will leave the telegram contact of my personal pi merchant to trade with.
Tele-gram.
@Pi_vendor_247
what is the best method to sell pi coins in 2024DOT TECH
The best way to sell your pi coins safely is trading with an exchange..but since pi is not launched in any exchange, and second option is through a VERIFIED pi merchant.
Who is a pi merchant?
A pi merchant is someone who buys pi coins from miners and pioneers and resell them to Investors looking forward to hold massive amounts before mainnet launch in 2026.
I will leave the telegram contact of my personal pi merchant to trade pi coins with.
@Pi_vendor_247
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
NO1 Uk Black Magic Specialist Expert In Sahiwal, Okara, Hafizabad, Mandi Bah...Amil Baba Dawood bangali
Contact with Dawood Bhai Just call on +92322-6382012 and we'll help you. We'll solve all your problems within 12 to 24 hours and with 101% guarantee and with astrology systematic. If you want to take any personal or professional advice then also you can call us on +92322-6382012 , ONLINE LOVE PROBLEM & Other all types of Daily Life Problem's.Then CALL or WHATSAPP us on +92322-6382012 and Get all these problems solutions here by Amil Baba DAWOOD BANGALI
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Turin Startup Ecosystem 2024 - Ricerca sulle Startup e il Sistema dell'Innov...Quotidiano Piemontese
Turin Startup Ecosystem 2024
Una ricerca de il Club degli Investitori, in collaborazione con ToTeM Torino Tech Map e con il supporto della ESCP Business School e di Growth Capital
If you are looking for a pi coin investor. Then look no further because I have the right one he is a pi vendor (he buy and resell to whales in China). I met him on a crypto conference and ever since I and my friends have sold more than 10k pi coins to him And he bought all and still want more. I will drop his telegram handle below just send him a message.
@Pi_vendor_247
how can I sell my pi coins for cash in a pi APPDOT TECH
You can't sell your pi coins in the pi network app. because it is not listed yet on any exchange.
The only way you can sell is by trading your pi coins with an investor (a person looking forward to hold massive amounts of pi coins before mainnet launch) .
You don't need to meet the investor directly all the trades are done with a pi vendor/merchant (a person that buys the pi coins from miners and resell it to investors)
I Will leave The telegram contact of my personal pi vendor, if you are finding a legitimate one.
@Pi_vendor_247
#pi network
#pi coins
#money
Introduction to Indian Financial System ()Avanish Goel
The financial system of a country is an important tool for economic development of the country, as it helps in creation of wealth by linking savings with investments.
It facilitates the flow of funds form the households (savers) to business firms (investors) to aid in wealth creation and development of both the parties
Even tho Pi network is not listed on any exchange yet.
Buying/Selling or investing in pi network coins is highly possible through the help of vendors. You can buy from vendors[ buy directly from the pi network miners and resell it]. I will leave the telegram contact of my personal vendor.
@Pi_vendor_247
how to sell pi coins in South Korea profitably.DOT TECH
Yes. You can sell your pi network coins in South Korea or any other country, by finding a verified pi merchant
What is a verified pi merchant?
Since pi network is not launched yet on any exchange, the only way you can sell pi coins is by selling to a verified pi merchant, and this is because pi network is not launched yet on any exchange and no pre-sale or ico offerings Is done on pi.
Since there is no pre-sale, the only way exchanges can get pi is by buying from miners. So a pi merchant facilitates these transactions by acting as a bridge for both transactions.
How can i find a pi vendor/merchant?
Well for those who haven't traded with a pi merchant or who don't already have one. I will leave the telegram id of my personal pi merchant who i trade pi with.
Tele gram: @Pi_vendor_247
#pi #sell #nigeria #pinetwork #picoins #sellpi #Nigerian #tradepi #pinetworkcoins #sellmypi
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
how to swap pi coins to foreign currency withdrawable.DOT TECH
As of my last update, Pi is still in the testing phase and is not tradable on any exchanges.
However, Pi Network has announced plans to launch its Testnet and Mainnet in the future, which may include listing Pi on exchanges.
The current method for selling pi coins involves exchanging them with a pi vendor who purchases pi coins for investment reasons.
If you want to sell your pi coins, reach out to a pi vendor and sell them to anyone looking to sell pi coins from any country around the globe.
Below is the contact information for my personal pi vendor.
Telegram: @Pi_vendor_247
when will pi network coin be available on crypto exchange.DOT TECH
There is no set date for when Pi coins will enter the market.
However, the developers are working hard to get them released as soon as possible.
Once they are available, users will be able to exchange other cryptocurrencies for Pi coins on designated exchanges.
But for now the only way to sell your pi coins is through verified pi vendor.
Here is the telegram contact of my personal pi vendor
@Pi_vendor_247
Latino Buying Power - May 2024 Presentation for Latino CaucusDanay Escanaverino
Unlock the potential of Latino Buying Power with this in-depth SlideShare presentation. Explore how the Latino consumer market is transforming the American economy, driven by their significant buying power, entrepreneurial contributions, and growing influence across various sectors.
**Key Sections Covered:**
1. **Economic Impact:** Understand the profound economic impact of Latino consumers on the U.S. economy. Discover how their increasing purchasing power is fueling growth in key industries and contributing to national economic prosperity.
2. **Buying Power:** Dive into detailed analyses of Latino buying power, including its growth trends, key drivers, and projections for the future. Learn how this influential group’s spending habits are shaping market dynamics and creating opportunities for businesses.
3. **Entrepreneurial Contributions:** Explore the entrepreneurial spirit within the Latino community. Examine how Latino-owned businesses are thriving and contributing to job creation, innovation, and economic diversification.
4. **Workforce Statistics:** Gain insights into the role of Latino workers in the American labor market. Review statistics on employment rates, occupational distribution, and the economic contributions of Latino professionals across various industries.
5. **Media Consumption:** Understand the media consumption habits of Latino audiences. Discover their preferences for digital platforms, television, radio, and social media. Learn how these consumption patterns are influencing advertising strategies and media content.
6. **Education:** Examine the educational achievements and challenges within the Latino community. Review statistics on enrollment, graduation rates, and fields of study. Understand the implications of education on economic mobility and workforce readiness.
7. **Home Ownership:** Explore trends in Latino home ownership. Understand the factors driving home buying decisions, the challenges faced by Latino homeowners, and the impact of home ownership on community stability and economic growth.
This SlideShare provides valuable insights for marketers, business owners, policymakers, and anyone interested in the economic influence of the Latino community. By understanding the various facets of Latino buying power, you can effectively engage with this dynamic and growing market segment.
Equip yourself with the knowledge to leverage Latino buying power, tap into their entrepreneurial spirit, and connect with their unique cultural and consumer preferences. Drive your business success by embracing the economic potential of Latino consumers.
**Keywords:** Latino buying power, economic impact, entrepreneurial contributions, workforce statistics, media consumption, education, home ownership, Latino market, Hispanic buying power, Latino purchasing power.
how can i use my minded pi coins I need some funds.DOT TECH
If you are interested in selling your pi coins, i have a verified pi merchant, who buys pi coins and resell them to exchanges looking forward to hold till mainnet launch.
Because the core team has announced that pi network will not be doing any pre-sale. The only way exchanges like huobi, bitmart and hotbit can get pi is by buying from miners.
Now a merchant stands in between these exchanges and the miners. As a link to make transactions smooth. Because right now in the enclosed mainnet you can't sell pi coins your self. You need the help of a merchant,
i will leave the telegram contact of my personal pi merchant below. 👇 I and my friends has traded more than 3000pi coins with him successfully.
@Pi_vendor_247
2. Table of Content
Executive Summary……………….….…….3
Advantage India…………………..….……..4
Market Overview …………………….……..6
Strategies Adopted………….……..…..…..14
Growth Drivers and Opportunities…….…..17
Industry Associations……………...…….....25
Useful Information……….......……….……..27
3. For updated information, please visit www.ibef.orgE-Commerce3
39
50 64 72
200
0
50
100
150
200
2017 2018F 2020F 2022F 2026F
446
700 829
0
500
1,000
2017 2020 2021
Internet users in India (million)
India’s internet economy (US$ billion)
125
250
0
100
200
300
FY17 2020
Indian E-Commerce Market (US$ billion)
Source: Media sources, Aranca Research, BCG – The $250 billion Digital Volcano, BCG – Digital Consumer Spending in India
Notes: CAGR - Compound Annual Growth Rate,
The Indian e-commerce industry has been on an upward growth
trajectory and is expected to surpass the US to become the second
largest e-commerce market in the world by 2034.
The e-commerce market is expected to reach US$ 200 billion by
2026 from US$ 38.5 billion as of 2017.
With growing internet penetration, internet users in India are
expected to increase from 445.96 million as of December 2017 to
829 million by 2021.
Rising internet penetration is expected to lead to growth in
ecommerce.
India’s internet economy is expected to double from US$125 billion
as of April 2017 to US$ 250 billion by 2020, majorly backed by
ecommerce.
Digital transactions are expected to reach US$ 100 billion by 2020.
EXECUTIVE SUMMARY
5. For updated information, please visit www.ibef.orgE-Commerce5
ADVANTAGE INDIA
India is the fastest growing market for the ecommerce sector.
Being driven by a young demographic profile, increasing
internet penetration and relative better economic
performance, India’s E-commerce revenue is
expected to jump from US$ 39 billion in 2017 to
US$ 120 billion in 2020, growing at an
annual rate of 51 per cent, the highest
in the world.
The recent rise in digital literacy has led to an
influx of investment in e-commerce firms,
levelling the market for new players to set up
their base, while churn out innovative patterns
to disrupt old functioning.
E-commerce industry in India witnessed 21
private equity and venture capital deals worth
US$ 2.1 billion in 2017 and six deals worth US$
226 million in January-April 2018.
In India 100 per cent FDI is permitted in
B2B e-commerce,
As per new guidelines on FDI in e-
commerce, 100 per cent FDI under
automatic route is permitted in
marketplace model of e-commerce
ADVANTAGE
INDIA
Source: Media sources, Aranca Research, Grant Thornton
A lot of India’s blue-chip PE firms had
previously avoided investing in E-commerce
but are now looking for opportunities in the
sector.
India’s start-up ecosystem is growing
supported by favourable FDI policies,
Government initiatives like Start-up India and
Digital India, as well as rising internet
penetration driven by market players like
Reliance Jio.
Notes: FDI – Foreign Direct Investment
7. For updated information, please visit www.ibef.orgE-Commerce7
GROWTH OF E-COMMERCE IN INDIA
14
20
39
50
64
188
200
0
50
100
150
200
250
2014 2015 2017 2018 F 2020 F 2025 F 2026 F
Source: Economic Times, PWC, Financial Express
Propelled by rising smartphone penetration, the launch of 4G
networks and increasing consumer wealth, the Indian e-commerce
market is expected to grow to US$ 200 billion by 2026 from US$
38.5 billion in 2017.
E-commerce is increasingly attracting customers from Tier 2 and 3
cities, where people have limited access to brands but have high
aspirations.
With the increase in awareness about the benefits of online trading,
there has been a significant rise in investment in E-commerce
business. Hand in hand with offline trading, many established
businesses, e.g. Shoppers Stop or Lifestyle, have setup online
transaction channels.
Earlier food and grocery were never thought of as items for online
trading. However, with the change of working habits, and consumers
opting for adaptability and convenience, there are now innumerable
small and large E-commerce companies selling provisions and food
items like Grofers, BigBasket, etc.
Visakhapatnam port traffic (million tonnes)E-commerce Industry in India (US$ billion)
Notes: *Estimated, F – Forecasted, ^ - as per RedSeer Consulting
8. For updated information, please visit www.ibef.orgE-Commerce8
RISING INTERNET PENETRATION IN INDIA
4.0
4.4
5.1
7.5
10.1
12.6
15.1
18.0
27.0
34.8
34.4
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Source: Economic Times, Live Mint, Aranca Research, Department of Telecommunications
Internet penetration in India grew from just 4 per cent in 2007 to
34.42 per cent in 2017, registering a CAGR of 24 per cent between
2007 and 2017.
As of December 2017, internet penetration in India’s urban areas
stood at 64.84 per cent and 20.26 per cent in the rural areas.
Urban India with an estimated population of 444 million as per 2011
census, already had 295 million using the internet as of December
2017.
Rural India, with an estimated population of 906 million as per 2011
census, has 186 million internet users as of December 2017. There
is therefore a great opportunity for increasing penetration in the rural
areas.
Analysis of ‘Daily Users’ reveal that both in Urban and Rural India,
the younger generations are the most prolific users of internet. Rising
internet penetration is expected to drive ecommerce growth in India.
Visakhapatnam port traffic (million tonnes)Internet Penetration in India (%)
Note: Internet penetration - number of internet subscribers per 100 population
9. For updated information, please visit www.ibef.orgE-Commerce9
ONLINE RETAIL MARKET
Shares of Various Segments in E-commerce Retail by Value
(2018)
The online retail market in India is estimated to be worth US$ 17.8
billion in terms of gross merchandise value (GMV) as of 2017.
Online retail sales in India are expected to grow by 31 per cent to
touch US$ 32.70 billion in 2018, led by Flipkart, Amazon India and
Paytm Mall.
Electronics is currently the biggest contributor to online retail sales in
India with a share of 48 per cent, followed closely by apparel at 29
per cent.
Currently, there are 1-1.2 million transactions per day in e-commerce
retailing.
Source: Report by eMarketer
Notes: CAGR – Compound Annual Growth Rate, P - projected
48%
29%
9%
8%
3%3%
Electronics Apparels
Home and Furnishing Baby, Beauty and Personal Care
Books Others
10. For updated information, please visit www.ibef.orgE-Commerce10
ONLINE RETAIL VS TOTAL RETAIL IN INDIA
95%
5%
Offline Retail Online Retail
Online retail out of total retail in India (2020)
97.1%
2.9%
Offline Retail Online Retail
Online retail out of total retail in India (2018E)
There are a lot of opportunities for e-retailers in India to capitalize upon with the gradually growing internet penetration in India.
As of 2016-17, online retail made up 1.5 per cent of overall retail market in India and is expected to contribute 2.9 per cent in 2018. 20 per cent of
organized retail market.
The online retail market in India increased from US$ 14.5 billion in 2016 to US$ 17.8 billion in 2017.
Source: Redseer, Crisil, Report by eMarketer
Source: E-Expected
11. For updated information, please visit www.ibef.orgE-Commerce11
E-COMMERCE RETAIL LOGISTICS MARKET IN INDIA
The e-commerce retail logistics market in India is estimated at US$ 1.35 billion in 2018 and is expected to grow at a 36 per cent CAGR over the next
five years.
Around 1.9 million shipments are currently being handled every day with metro cities contributing around 50 per cent of this demand
Logistics is a major driver of the e-commerce retail industry and is an important point of differentiation between market players aiming at better
customer satisfaction and service.
Currently in-house (captive) logistics arms of large retailers execute the most shipments, followed by e-commerce focused logistics service provides
(LSPs) and traditional LSPs.
Source: KPMG Report – E-commerce Retail Logistics India
Notes: CAGR – Compound Annual Growth Rate
49%
28%
23%
Captive
Logistics Arms
E-commerce
retail focused
LSPs
Traditional
LSPs
E-commerce Retail Logistics Landscape in India (2018) E-commerce Retail Logistics: City-Wise Shipments
12% 10%
38%
50%
50% 40%
2017 2022
Metros
Tier 2 and
below cities
Tier 1 cities
12. For updated information, please visit www.ibef.orgE-Commerce12
E-TAILING MARKET BY BUSINESS MODEL
E-Commerce
Marketplace Model
Marketplace model adheres to the standards and directions of a
zero inventory model. For example, Naaptol, eBay and Shopclues.
The e-commerce marketplace becomes a digital platform for
consumers and merchants without warehousing the products.
Marketplaces do offer shipment, delivery and payment help to
merchants by tying up with some selected logistics companies and
financial institutions.
The new FDI policy rules and regulations in the e-commerce
market have permitted 100 percent FDI in the e-commerce
marketplace model under the automatic route.
Inventory-led Model
Inventory led models are those shopping websites where online
buyers choose from among products owned by the online
shopping company or shopping website take care of the whole
process end-to-end, starting with product purchase, warehousing
and ending with product dispatch.
A few examples of such are Jabong, Yepme and LatestOne.com.
Source: PWC
15. For updated information, please visit www.ibef.orgE-Commerce15
STRATEGIES ADOPTED…(1/2)
E-commerce companies are gradually expanding to different cities, regions and even countries. They are also
expanding their product range to cater to a larger amount of people. In May 2017, Uber launched UberEats,
an on-demand food delivery app in India
Flipkart, after getting acquired by Walmart for US$ 16 billion, is expected to launch more offline retail stores in
India to promote private labels in segments such as fashion and electronics.
Paytm Mall, ecommerce platform of Paytm, is planning to expand its groceries segment and is targeting a
Gross Merchandise Value (GMV) of US$ 3 billion from this segment by the end of 2018.
Expansion
One of the biggest advantage of E-commerce is that along with the core product or service it can also provide
numerous ancillary services without having to invest a lot.
Guaranteed one day deliveries, exclusive deals and video streaming for a subscription fee, as in the case of
Amazon Prime. India is currently the fastest growing market for Amazon Prime.
Flipkart introduced its own payment gateway Payzippy and also, its own logistics and supply chain firm Ekart.
E-commerce websites are also introducing e-Wallet services; for example - Amazon’s Pay Balance.
Paytm has launched its bank - Paytm Payment Bank. Paytm bank is India's first bank with zero charges on
online transactions, no minimum balance requirement and free virtual debit card
Ancillary services
Source: Media sources, Company websites, Aranca Research
16. For updated information, please visit www.ibef.orgE-Commerce16
E-commerce companies are increasingly adopting subscription model to provide extra benefits and tailored
services to customers to suit their needs.
Amazon introduced Amazon Prime, a subscription based service for Amazon customers, in 2016. members of
Amazon Prime could avail early access to selected deals, free one day delivery and other benefits. Amazon
Prime subscribers in India stood at around 5-6 million as of December 2016
In 2014, Flipkart introduced Flipkart First, a premium subscription based services wherein a customer gets
free delivery, discounted same day delivery, priority customer service etc.
Subscription for
ecommerce
Site visitors demand one-of-a-kind experiences that cater to their needs and interests. Technology is
available, even to smaller players, to capture individual shoppers’ interests and preferences and generate a
product selection and shopping experience led by individualised promotions tailored to them.
Many E-commerce websites provide personalised experience to customers to cater to their needs and
interests depending upon their location, choices, products they like or buy, websites they visit etc.
This strategy has helped companies to know customers’ demands better and serve them accordingly.
Personalised
Experience
STRATEGIES ADOPTED…(2/2)
18. For updated information, please visit www.ibef.orgE-Commerce18
GROWTH DRIVERS FOR E-COMMERCE
Growth
drivers
Increasing
awareness
Investment
Government
initiatives
Government initiatives like
Digital India are constantly
introducing people to online
modes of commerce.
Favourable FDI policy is
attracting key players.
Increasing FDI inflows,
domestic investment, support
from key industrial players is
helping in the growth of e-
commerce.
As the awareness of using internet is increasing, more and more
people are being drawn to E-commerce.
Whether it be sellers, buyers, users or investors, people have
started getting used to online mode or commerce.
Source: Aranca Research
19. For updated information, please visit www.ibef.orgE-Commerce19
Over 120 million people are expected to shop online in 2018 and this number is expected to go up to 175
million by 2020.
Mobile-savvy shoppers are the backbone of India’s online shopping industry.
Men in India are more avid shoppers than women in part because of demographic and cultural differences.
Discounts, added with a comfort of sitting at home and purchasing, is an effective driving factor of E-
commerce. Availability of various websites gives customers a lot of options to choose from.
Chatbots and personal assistance apps have made transactions seamless.
One can get several brands and products from different sellers at one place. Also, one can get in on the latest
international trends without spending money on travel; you can shop from retailers in other parts of the
country or even the world without being limited by geographic area.
Metro cities like Bengaluru, Mumbai, and Delhi, with population greater than 100,000, accounted for most
online shopping in absolute numbers.
Less densely populated regions generated a larger proportion of online sales. Nearly 60 per cent of
Snapdeal’s purchases came from cities classified as tier II and III.
Flipkart also noted that “sales of branded products across categories saw a sharp increase, as more of tier 2
and tier 3 Indian towns took to shopping online.
Although shoppers between 25 and 34 years of age were most active on e-commerce portals, a surprising
number of older people also shopped online in 2016.
However, the age group of 15-34 years are the major consumers of E-commerce.
The popularity of web series among millenials is growing immensely.
DEMOGRAPHIC FACTORS
Online Shoppers
Convenience of E-
commerce
Tier II and Tier III cities
provide major sales
Millennials are the most
active
Source: Economic Times, Media sources, Aranca Research
20. For updated information, please visit www.ibef.orgE-Commerce20
FACTORS DRIVING E-COMMERCE GROWTH… (1/2)
Web content search in Hindi grew by 155 per cent in 2015 whereas that through mobile internet grew by 300
per cent in the same period.
In a move to grab the opportunity, Snapdeal and Make My Trip had launched their apps in Hindi and a few
other vernacular languages in 2014.
Online retailers see this emergent segment as a new growth driver as the incremental growth in mobile
subscribers can be credited mainly to people who are comfortable with languages other than English.
Internet content in local
languages
Consumer demand can be seen increasing even in small towns and cities.
Less densely populated regions generated a larger proportion of online sales. Nearly 60 per cent of
Snapdeal’s purchases came from cities classified as tier II and III.
Flipkart also noted that “sales of branded products across categories saw a sharp increase, as more of tier 2
and tier 3 Indian towns took to shopping online.”
Growth in non-metro
cities
Online retailers’ growing reach in town and cities beyond metros is driven by an increasing in usage of mobile
internet in the country. Increased ownership of smartphones is helping more Indians access shopping
websites easily.
Rise in smartphone usage is expected to reach 50 per cent penetration by 2020.
The number of mobile internet users is expected to reach 478 million by June 2018 which will further boost
the mobile commerce sector in India.
Mobile Commerce
Source: Media sources, Aranca Research
Online retailers now deliver to “12,500-15,000 pin codes” out of nearly 100,000 pin codes in the country.
With logistics and warehouses attracting an estimated investment of nearly US$2 billion by 2020, the
reach of online retailers to remote locations is set to increase.
Indian warehousing sector is expected to grow by at least 100 per cent by 2021.
In April 2018, Amazon announced its plans to add five new fulfilment centres in India and retain its
position as the largest warehousing space provider in the country.
Growth of logistics and
warehouses
21. For updated information, please visit www.ibef.orgE-Commerce21
Amazon has launched an online Business-to-Business (B2B) market place in India where small and medium
enterprises (SMEs) can buy products.
Power2SME, one of the largest B2B online marketplaces in India that provides raw materials to small and
medium enterprises (SMEs), has raised US$ 36 million from Inventus Capital, Accel Partners and others in
September 2017, which will be used towards technology, sales, marketing and geographic expansion.
DesiClik a US based company has entered into strategic partnership with Indian Gifts Portal (IGP) which will
offer range of B2B solutions.
A net addition of nearly 140 million debit cards has been recorded in the country in the past few years. Usage
of debit cards at points of sale terminal has increased by 86 per cent during the same period. This clearly
reflects that people are getting comfortable with using debit cards for activities other than withdrawals at ATM.
Digital payments will act as a game changer for the domestic e-commerce business and the current trend of
dominance of Cash-on-delivery would be reversed in the next five years, as per Mr Sachin Bansal, Executive
Chairman, Flipkart.
Transactions through the Unified Payments Interface (UPI) reached 189.48 million in May 2018. The amount
transacted stood at Rs 33,288.51 crore (US$ 5.17 billion)
Digital consumer spending in India is expected to increase by more than two times to cross US$ 100 billion by
2020, driven by women and new internet users from smaller cities, according to a report by Google India and
BCG.
FACTORS DRIVING E-COMMERCE GROWTH… (2/2)
Cashless Transactions
Source: Media sources, Aranca Research
B2B ecommerce
Chinese phone manufacturer, Xiaomi Corporation, is planning to invest about US$ 1 billion in 100 Indian start-
ups over the coming five years, with an aim to make an ecosystem of apps surrounding its smartphone brand.
US-based ecommerce giant, Amazon, has invested about US$ 1 billion in its Indian arm so far in 2017, taking
its total investment in its business in India to US$ 2.7 billion.
Fynd a fashion e-commerce company closed its series of C round of funding at US$ 3.4 million with
participation from IIFL Seed Ventures, Venture Catalyst and Google.
Increasing Investments
22. For updated information, please visit www.ibef.orgE-Commerce22
INCREASE IN MOBILE SHIPMENTS DRIVING E-
COMMERCE GROWTH
India’s Smartphone Shipments (millions)
8.0
14.5
17.5
42.5
79.5
102.0
108.0
124.0
30.0
0
20
40
60
80
100
120
140
2010
2011
2012
2013
2014
2015
2016
2017
Q1
2018
The proliferation of mobile devices combined with internet access via
affordable broadband solutions and mobile data is a key factor
driving the tremendous growth in India’s e-commerce sector.
Smartphone shipments in India increased 14 per cent year-on-year
to reach 124 million units in 2017, thereby making it the fastest
growing market of the top 20 smartphone markets in the world. In
January-March 2018, shipments increased 11 per cent year-on-year
to 30 million units.
Mobile platforms have emerged as a major gateway for customer
purchases as smartphones are increasingly replacing PCs for online
shopping.
Smartphone users in India are expected to reach 700 million by
2020.
India's mobile wallet industry is estimated to grow at a compound
annual growth rate (CAGR) of 148 per cent to reach US$ 4.4 billion
by 2022. ^
Source: IMF, World Bank, International Data Corporation (IDC)
Notes: ^ - 'World Payment Report 2017' by Capgemini.
23. For updated information, please visit www.ibef.orgE-Commerce23
GOVERNMENT INITIATIVES IN E-COMMERCE
Since 2014, the Government of India has announced various initiatives namely, Digital India, Make in India, Start-up India, Skill India and
Innovation Fund. The timely and effective implementation of such programmes will likely support the e-commerce growth in the country.
In the Union Budget of 2018-19, government has allocated Rs 8,000 crore (US$ 1.24 billion) to BharatNet Project, to provide broadband services
to 150,000 gram panchayats. The project has a target to connect 250,000 gram panchayats by March 2019. The government has also planned to
set up 500,000 wi-fi hotspots for providing broadband service to 50 million rural citizens. The government has also allocated Rs 3,073 crore for the
Digital India Mission in 2018-19.
The Department of Industrial Policy & Promotion released the State/UT Startup Ranking framework 2018 under ‘Startup India’ initiative to promote
competition among states and union territories to create conducive ecosystems for startups and regularly assess the progress made by them on
various fronts.
Government announced the launch of BHIM app. It will help increase digital payments in the country. BHIM app has been adopted by 12.5 million
so far. The Government will launch two new schemes to promote the usage of BHIM; these are, Referral Bonus Scheme for individuals and a
Cashback Scheme for merchants.
Under the Digital India movement, government launched various initiatives like Udaan, Umang, StartUp India Portal etc.
Goods and Services Tax (GST) another significant reform would help e-retail competitors streamline their supply chain and simplify their tax
structure, while rationalising seamless integration of goods and services across the country. Moreover it will eliminate the dual taxes being
imposed on the current ecommerce eco system.
The Reserve Bank of India (RBI) has instructed banks and companies to make all know-your-customer (KYC)-compliant prepaid payment
instruments (PPIs), like mobile wallets, interoperable amongst themselves via Unified Payments Interface (UPI). The interoperability is expected
by June 2018.
In order to increase the participation of foreign players in the e-commerce field, the Indian Government hiked the limit of foreign direct investment
(FDI) in the E-commerce marketplace model for up to 100 per cent (in B2B models).
The Government of India has distributed rewards worth around Rs 153.5 crore (US$ 23.8 million) to 1 million customers for embracing digital
payments, under the Lucky Grahak Yojana and Digi-Dhan Vyapar Yojana.
The Government of India launched a e-commerce portal called TRIFED and an m-commerce portal called ‘Tribes India’ which will enable 55,000
tribal artisans get access to international markets.
Source: Union Budget 2017-18, Media sources, Aranca Research
24. For updated information, please visit www.ibef.orgE-Commerce24
PRIVATE INVESTMENTS IN E-COMMERCE
E-commerce industry in India witnessed 21 private equity and venture capital deals worth US$ 2.1 billion in 2017 and six deals worth US$ 226 million
in January-April 2018.
E-commerce startups in India received US$ 66 million of funding in January-March 2018.
Company Investor Funding (US$ million)
Flipkart SoftBank 2,500
BigBasket
Alibaba Group Holding Ltd, Sands Capital, International Finance Corp,
Abraaj Capital
300
Udaan Lightspeed Venture Partners US and other 50
Capital Float Ribbit Capital, SAIF Partners, Sequoia India 45
Bank Bazaar Experian Plc 30
Droom Asset Management (Asia) Ltd, Digital Garage Inc 20
1 mg
HBM Healthcare Investments, Maverick Capital Ventures, Sequoia India,
Omidyar Network and Kae Capital
15
Gozefo Sequoia Capital India, Helion Venture Partners and Beenext Pte Ltd 9
Jumbotail Kalaari Capital, Nexus India Capital Advisors 8.5
Blackbuck InnoVen Capital 7.7
KartRocket.com Bertelsmann India Investments, Nirvana Digital India Fund 4.1
The Label Life Kalpavriksh, Centrum group’s maiden private equity (PE) fund 3.1
Funding Activities (As of February 2018)
Source: Media sources, Aranca Research, Inc42
28. For updated information, please visit www.ibef.orgE-Commerce28
GLOSSARY
CAGR: Compound Annual Growth Rate
GMV – Gross Merchandise Value
FDI: Foreign Direct Investment
FY: Indian Financial Year (April to March)
GOI: Government of India
INR: Indian Rupee
US$: US Dollar
Wherever applicable, numbers have been rounded off to the nearest whole number
29. For updated information, please visit www.ibef.orgE-Commerce29
EXCHANGE RATES
Exchange Rates (Fiscal Year) Exchange Rates (Calendar Year)
Year INR INR Equivalent of one US$
2004–05 44.81
2005–06 44.14
2006–07 45.14
2007–08 40.27
2008–09 46.14
2009–10 47.42
2010–11 45.62
2011–12 46.88
2012–13 54.31
2013–14 60.28
2014-15 61.06
2015-16 65.46
2016-17 67.09
2017-18 64.45
Year INR Equivalent of one US$
2005 43.98
2006 45.18
2007 41.34
2008 43.62
2009 48.42
2010 45.72
2011 46.85
2012 53.46
2013 58.44
2014 61.03
2015 64.15
2016 67.21
2017 65.12
Source: Reserve Bank of India
30. For updated information, please visit www.ibef.orgE-Commerce30
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