e-commerce allows businesses to enhance processes through information technology. It includes business-to-business, business-to-consumer, and consumer-to-consumer transactions online. While some physical goods are difficult to sell online, services and digital goods are well-suited for e-commerce. Developing countries face barriers like isolation and small markets, but e-commerce provides access to global markets. Successful e-commerce for Pacific Island businesses requires identifying niche products and skills, and ensuring expectations meet capabilities.