This document discusses the need for e-commerce curriculums in universities and colleges due to growing trends in the new digital economy. It provides an overview of e-commerce business models and components that could be included in an e-commerce curriculum, such as introduction to e-commerce, website development, and e-business plans. Examples of e-commerce curriculums currently offered at universities such as Rice University, Carnegie Mellon, and UCLA are also summarized.

1. Developing an E-Commerce Curriculum for the New Economy H. Albert Napier, Ph.D. Rice University Napier & Judd, Inc.

2. Agenda E-commerce Trends Driving Principles of the New Economy E-commerce Business Models

3. Agenda E-commerce Curriculum Components Sample E-commerce Curriculums Concluding Remarks

4. U. S. Online Population eMarketer www.emarketer.com/

5. Number Online World Total NUA Internet Surveys www.nua.ie/surveys/

6. Knowledge Gap: Growth in Number of Web Pages 2.1 billion unique, publicly available Web pages in July 2000 7 million new pages each day 4+ billion pages by 2001 84% of Web pages are U. S. Based Cyveillance 7/13/00 As reported by Nua Internet Surveys www.nua.com

7. E-Mail #1 Internet Activity 569 million e-mail accounts in 1999 1 billion e-mail accounts by 2001 35 billion daily e-mail messages by 2005 www.nua.ie/surveys

8. Mobile Communications U. S. workers have growing preference for anytime, anywhere communication tools Laptop use up 8% Pagers use up 6% Cellular phone use up 25% PDAs use up 100% Pitney Bowes 8/12/00 As reported by Nua Internet Surveys www.nua.com/

9. Web-Related Business Spending IT products and services 1999 USD 119.1 billion 2003 USD 282.5 billion Web software spending CAGR 43% from 1999 to 2003 IDC Research as reported by NUA Internet Surveys 8/18/2000 www.nua.com

10. Web-Related Business Spending Spending on B2B marketplaces will grow from 2.1 billion in 2000 to 80.9 billion by 2005 Jupiter Communications www.nua.com

11. Web-Related Business Spending Survey of IT and E-business Executives 77% plan to increase spending in 2001 4% plan to cut spending in 2001 19% plan to spend about the same in 2001 E-business spending to be 15.5% of IT budget in 2001 and 30-50% of IT budget by 2005 Internet Week www.nua.com

12. 843,000 of 1.6 million new IT jobs went unfilled in U. S. 13% of new IT job vacancies were for workers with Web-related skills 20% of new IT job vacancies were for workers with database development and software engineering skills ITAA Report as reported in Nua Internet Surveys 7/20/00 www.nua.com Demand for Skilled IT Workers in 2000

13. Worldwide E-Commerce Forrester Research, Inc. 9/12/00 www.forrester.com

14. Individuals and companies worldwide are becoming electronically linked Creating a revolution in the rules of business What’s Driving the New Economy?

15. The Internet Changes Everything in the New Economy Employee communication Way products and services are sold and distributed Way companies communicate with other companies Power shifts from seller to buyer

16. Ten Principles of the New Economy Matter Space Time People Growth Value Efficiency Markets Transactions Impulse Business 2.0 Ten Driving Principles of the New Economy www.business2.com

17. E-commerce Business Models B2C AOL www.aol.com Barnes & Noble www.bn.com eToys www.etoys.com foodlocker.com www. foodlocker .com

18. E-commerce Business Models B2B Office Depot bsdnet.officedepot.com/ Business.com HighTech Campus www.hightechcampus.com/ B2G eFederal.com www.efederal.com

19. E-commerce Business Models B2B Exchanges PlasticsNet www.plasticsnet.com NECX www.necx.com HoustonStreet.com

20. E-commerce Business Models C2C eBay www.ebay.com First Auction www.firstauction.com @AskMe.com www.askme.com C2B Priceline www.priceline.com

21. E-commerce Curriculum Components Introduction to e-commerce E-commerce technology Networking and security Web site development and administration

22. E-commerce Curriculum Components Database management Supply chain management Internet law

23. E-commerce Curriculum Components Creating an E-Business – foodlocker.com Entrepreneurship Electronic payment methods E-business plans Startup financing

24. E-commerce Curriculum Components Creating an E-Business – foodlocker.com Selecting technologies Understanding security issues Integrating front-end and back-end systems Marketing and advertising

25. Sample E-commerce Curriculum Southwest Community College, NC www.southwest.cc.nc.us/CONTED/winter2000/bus.html#Anchor-Electroni-47400 Alexandria Technical College, MN http://134.29.163.132/index.htm University of Minnesota - Extension www3.extension.umn.edu/mainstreet/ curriculum

26. Sample E-commerce Curriculum North Carolina State Graduate Program ecommerce.ncsu.edu/ Rice University, TX jonesgsm.rice.edu/ Creighton University, NE Graduate Program ecommerce.creighton.edu/masters/curriculum.htm

27. Sample E-commerce Curriculum Carnegie Mellon Institute for E-Commerce Graduate Program www.ecom.cmu.edu/ Carnegie Mellon Executive Development Program cmu-execnet.gsia.cmu.edu/executive/ index.html

28. Sample E-commerce Curriculum The Wharton School at the University of Pennsylvania www.wharton.upenn.edu/mba/curriculum/ ecom.html UCLA Graduate Program unex.ucla.edu/ecommerce/modules.htm

29. Concluding Remarks Technology continues rapid advances Worldwide linking of individuals and business is driving the new economy Demand for employees with high tech skills continues to grow E-commerce curriculums are critical

30. Developing an E-commerce Curriculum for the New Economy